Muthership Creator Strategy

If you've been posting shop or affiliate content and wondering why it's not converting the way you hoped, this week's episode is for you. I'm talking about the mistake I see over and over again with creators who want to monetize, and honestly it's the thing nobody in the shop space is telling you. It's not about posting more. It's not about better products. It goes way deeper than that. I'm also g...

In this week’s episode of The Muthership Creator Strategy , I’m diving deep into why social media desperately needs older creators - not as participants who "fit in," but as leaders. In this episode, we’re talking about: ·        The Power of Narrating: Why our life experience allows us to tell relevant stories instead of just "curating" an aesthetic. ·        The "Brain Work" of Content: How mast...

Why Production Matters More Than You Think But first, if you'e like to check out the Studio Preview which is mentioned in this episode!  If you are NOT a studio member, it's FREE to join this space and check out the Analytics meeting:  CLICK HERE! This week’s podcast episode is all about the part of content creation that doesn’t get talked about enough: production. And no, I don’t mean big crews,...

Are brands accidentally "breaking" their creators? 🎙️ I’m making a pretty bold statement in this week’s podcast, but I have to say it: most brands are simply not getting it right when it comes to working with creators and influencers. In fact, I think they might actually be "breaking" the very people they hire. After 40 years in the production business, I’ve seen it all. I’ve directed trained acto...

This week’s podcast is a little bit of a social media reality check. I’m sharing what I’ve been noticing lately about TikTok views, posting times, and why some videos seem to sit there before they suddenly wake up later.  I’m also talking about what I do when my own views are low, my content feels stuck, or I need to shake myself out of a rut fast. That includes one of the easiest ways to wake up...

Today I’m talking about the difference between getting personal and oversharing on social media and why letting people see a little more of you can make your content more memorable, relatable, and effective. So many creators hold back because they think nobody cares, or they worry that sharing anything personal means putting their whole life on display. It doesn’t. Featuring our Creator of the Wee...

If you’ve been feeling like you’re doing *everything* to get more engagement and still not seeing the results you want, this episode is for you. I’m sharing **6 overlooked strategies** that can help you create smarter, get more traction from your content, and maximize the content you already have by turning it into fresh new content that can drive viewers back to your other posts. This one is part...

This week on The Muthership Creator Strategy , I’m talking about why so much branded content feels stiff, awkward, and way too obvious. And if you’re wondering how to make it work well, here’s the hot take: The best sponsored content does not feel like a commercial. It feels natural, true to the creator, and built in a way that makes people want to keep watching instead of scrolling away.  In toda...

What if TikTok, Instagram, Facebook, and YouTube were actual people in a room together? That is exactly the thought experiment I’m playing with in this week’s podcast episode, and honestly... it says a lot about why content lands differently depending on where you post it. Because each platform has its own personality. It's own vibe. It's own expectations. And once you see that, it can completely...

Why Low Views Might Not Be a Bad Thing Low views can really mess with your head. They can make you question your content, your direction, and even whether you should keep going. In this episode of Muthership Creator Strategy , I’m sharing a different way to look at it,  one that I’ve been experiencing in my own content lately. And it has helped me reframe everything. I talk about: ·       why low...

You want to make money on social media… but where do you even start? In this week’s episode of the Muthership Creator Strategy, I break monetization down in a way that actually makes sense and will help give you clear options so you can make it happen! Here’s what you’ll hear: • The 3 monetization lanes that provide clarity • Why followers do not equal income and what actually does • The differenc...

Quick question: Do you know how to edit well? Not “can you trim a clip”  I mean… can you really edit in a way that makes your content engaging and cool to watch? That’s what this week’s Muthership Creator Strategy episode is all about. But first, a big shout out to our Studio Creator of the Week : @vickioversixty is one of our founding Studio members whose growth has been unreal. She’s creating co...

OUR FEBRUARY CREATORS OF THE WEEK: Carla: https://www.instagram.com/fabnfitbycarla?igsh=aXI1MDc5dm1jaWdv Tina: https://www.tiktok.com/@getfablecosmetics?_r=1&_t=ZP-942YclJf4Ig Betsy: https://youtube.com/@zoomplayground?si=v482Qlzx0TfpUAqy Transformation. Not the instant glow-up or the dramatic before-and-after. I’m talking about the slow kind. The kind you barely notice while it’s happening… u...

First up, here is a link to the Creator Desktop Light Demo I mentioned in this episode:  https://www.tiktok.com/t/ZP89VqRPw/ Ever feel stuck as a creator… even when you love what you do? 😵‍💫 It happens to the best of us! In this week’s Muthership Creator Strategy episode, I share 6 practical ways to get yourself unstuck and it’s not simply ‘just keep swimming’ type of advice.  Things like: ✨ Wh...

If your social media views are down right now, one smart strategy is to lean into doing lives . That’s exactly what a lot of creators are trying, especially as TikTok continues to shift. But here’s where things get frustrating fast: creators jump from TikTok lives to Instagram, YouTube, or Facebook expecting the same experience … and it’s not!  Fewer people and way less engagement in the comments...

Today's episode starts with a word everyone uses in social media that I’ve never really liked. “Hook.” It sounds like trickery. Like clickbait. Like you’re trying to catch someone instead of connect with them. And that’s not how I think about content at all. In today’s podcast episode, I break down why I don’t use the word hook — and what I use instead: an engaging opening. Because the goal isn’t...

You probably haven’t thought about your social media bio in a while. And if you’re thinking, “I already took care of that” today’s podcast episode is exactly for you. This week’s podcast is less about rewriting a bio and more about something bigger: the quiet, easy-to-miss places where your online presence slowly becomes outdated… without you realizing it. Your TikTok profile. Your Instagram bio....

🎧 Why You Should Start an Email Newsletter in 2026  If you’ve ever thought, “An email list isn’t really for my niche” or “That feels like one more thing I don’t have time for,”this episode is for you. In this week’s podcast, I’m breaking down why starting an email newsletter in 2026 isn’t optional anymore for creators (in my opinion) and how it can be one of the most powerful, low-pressure tools...

Social Media Strategy 101 Why this episode matters Most creators say they want a strategy but don’t actually know what that means. Today’s podcast episode breaks down how to think about social media before you worry about growth, trends, or monetization. What is covered What “strategy” really means (and why most people skip this step) The biggest mistake new creators make when choosing what to pos...

In this week’s podcast, I break down how to create social media habits that actually stick — inspired by Atomic Habits and adapted specifically for content creators. We’re talking: Why “trying harder” is the wrong strategy How to make content creation feel almost automatic The tiny shifts that remove friction and eliminate burnout How consistency gets easier when the effort gets smaller If posting...

Recording & Editing Tips Every Creator Should Know In this episode, Helen shares practical filming and editing tips drawn from decades in professional production—simplified for today’s content creators. What you’ll learn: Why the first 2–3 seconds of your video matter more than you think How tightening clips instantly improves engagement When to use wide shots, close-ups, zooms, and POV shots...

On Camera Confidence! In this holiday-themed episode, Helen shares honest, encouraging guidance for creators who struggle with confidence on camera—especially those who feel awkward, intimidated, or frozen when they hit record. You’ll hear real talk about pushing through discomfort, releasing expectations around views, and why confidence is built through practice—not perfection. Helen also shares...

🎙️ Podcast Outline — Why You’re Not Growing on Social Media INTRO Helen returns from a creative brand shoot in Dallas — fresh insights coming soon This week’s Unsponsored by Choice : Fable Cosmetics Shoutout to Tina at Fable for beautifully branded products and a makeup refresh Today’s topic: Why you’re not growing on social media — and how to rethink your strategy MAIN TOPICS COVERED 1. The Real...

This week on the podcast, we’re talking about one of my favorite topics: How to transition from being a content consumer to a content creator . If you’ve ever felt the nudge to start posting—or you're already creating but want to rethink your approach—this episode will give you a fresh perspective. It’s also a perfect one to share with someone who’s just getting started and isn’t sure where to beg...

🚫 The “bad advice” episode:  I’m breaking down the most common pieces of social media advice that need to go — and why they’re messing with your head more than helping your content. ⚠️ How fake “rules” spread: Why fear-based, clickbait-y tips (“you’ll get shadowbanned if…”) travel so fast — and how to spot creators who are optimizing for their views, not your growth. ❤️ Spam-liking, shadowbans &a...