Muthership Creator Strategy

🎧 Why You Should Start an Email Newsletter in 2026  If you’ve ever thought, “An email list isn’t really for my niche” or “That feels like one more thing I don’t have time for,”this episode is for you. In this week’s podcast, I’m breaking down why starting an email newsletter in 2026 isn’t optional anymore for creators (in my opinion) and how it can be one of the most powerful, low-pressure tools...

Social Media Strategy 101 Why this episode matters Most creators say they want a strategy but don’t actually know what that means. Today’s podcast episode breaks down how to think about social media before you worry about growth, trends, or monetization. What is covered What “strategy” really means (and why most people skip this step) The biggest mistake new creators make when choosing what to pos...

In this week’s podcast, I break down how to create social media habits that actually stick — inspired by Atomic Habits and adapted specifically for content creators. We’re talking: Why “trying harder” is the wrong strategy How to make content creation feel almost automatic The tiny shifts that remove friction and eliminate burnout How consistency gets easier when the effort gets smaller If posting...

Recording & Editing Tips Every Creator Should Know In this episode, Helen shares practical filming and editing tips drawn from decades in professional production—simplified for today’s content creators. What you’ll learn: Why the first 2–3 seconds of your video matter more than you think How tightening clips instantly improves engagement When to use wide shots, close-ups, zooms, and POV shots...

On Camera Confidence! In this holiday-themed episode, Helen shares honest, encouraging guidance for creators who struggle with confidence on camera—especially those who feel awkward, intimidated, or frozen when they hit record. You’ll hear real talk about pushing through discomfort, releasing expectations around views, and why confidence is built through practice—not perfection. Helen also shares...

🎙️ Podcast Outline — Why You’re Not Growing on Social Media INTRO Helen returns from a creative brand shoot in Dallas — fresh insights coming soon This week’s Unsponsored by Choice : Fable Cosmetics Shoutout to Tina at Fable for beautifully branded products and a makeup refresh Today’s topic: Why you’re not growing on social media — and how to rethink your strategy MAIN TOPICS COVERED 1. The Real...

This week on the podcast, we’re talking about one of my favorite topics: How to transition from being a content consumer to a content creator . If you’ve ever felt the nudge to start posting—or you're already creating but want to rethink your approach—this episode will give you a fresh perspective. It’s also a perfect one to share with someone who’s just getting started and isn’t sure where to beg...

🚫 The “bad advice” episode:  I’m breaking down the most common pieces of social media advice that need to go — and why they’re messing with your head more than helping your content. ⚠️ How fake “rules” spread: Why fear-based, clickbait-y tips (“you’ll get shadowbanned if…”) travel so fast — and how to spot creators who are optimizing for their views, not your growth. ❤️ Spam-liking, shadowbans &a...

Why Branding Matters in Your Personal Brand Welcome to the first episode of the newly branded Muthership Creator Strategy podcast! 🎉 It feels perfectly fitting that we’re kicking things off with an episode all about—what else?— branding. In this debut rebranded episode, Helen breaks down one of the most misunderstood parts of being a creator: your personal brand. And spoiler—it's not about logos,...

Episode Overview Rebrand Updates Everything is aligning under the Mothership Creator brand. Newsletter is officially moving to Substack next week for easier commenting, a clean chronological feed, and one central home. New schedule: Tuesdays: Mothership Creator Forecast newsletter Fridays: Creator Strategy podcast Tuesday’s issue will always preview Friday’s podcast topic. Unsponsored By Picks Sal...

🎙️ Why Every Creator Should Learn Transitions (Even If You’re Not in Fashion or Beauty) 🧴 Unsponsored By Remembrin Daily Cleanse Deep Body Wash Helen shares her hilarious discovery of this “anti–old person smell” body wash after seeing a viral video about “old man smell” and learning that persimmon can help neutralize it. The verdict? She loves it — and it’s officially Julie-approved . Slightly e...

🧡 Episode Overview Helen’s back (a little hoarse but always showing up!) with her latest Unsponsored By discoveries and a deep-dive on how to run great group Lives on TikTok — from planning to moderating to managing guests with grace. 💄 Unsponsored By: Lip Finds of the Week CoverGirl Outlast Lip Stain – natural, long-lasting color that feels like your “teenage lips” again. LA Girl Sheer Tint Lip...

Episode Title: Batch Creating Content: What Works (and What Doesn’t) 🗓️ Episode Summary Helen is back from her travels and diving right into one of the most talked-about topics inside The Muthership Studio this month — batch creating content. In this episode, she shares her honest experience of batch creating tutorials before her trip, what she learned about the process, and why it’s both a powerf...

✈️ Opening Notes Helen kicks off this episode laughing at herself because she’s deep in batch creation mode! Yes, this episode was recorded on the same day as last week’s, and she didn’t even change her shirt (she’s airport-ready, okay?). But as she explains, the reason she shares that is to teach transparency : your audience never has to know when or how you batch create, but learning how to do i...

🎙️ The Social Media Strategy Podcast — “What Not to Do on Social Media” Episode Summary: In this energetic and laughter-filled episode, Helen (aka The Muthership ) records just before jetting off to Greece! 🌍✈️ She dives into a passionate and practical list of “what not to do” on social media — straight from her creator heart and years of experience coaching others through content strategy. From...

Today, I’m kicking things off in the Unsponsored By segment with a surprise fashion find (yes, pants!) from Vuori—plus a little lesson in how to actually pronounce the brand. From there, we’re diving into the heart of this episode: why it’s never too late to make a first impression on social media. Every video you post is someone’s very first encounter with you, and that means you always have a fr...

Intro & Unsponsored By Helen kicks off with her “Unsponsored By” segment, introducing Pistache , an Italian linen brand she recently discovered and loves for its breathable, versatile pieces. Guest Spotlight Helen welcomes her friend and colleague Elysha Lenkin , a personal stylist with 30+ years of experience in fashion and TV commercial styling. Elysha helps midlife women show up more powerf...

This week, Helen kicks off the episode in true Muthership style —by showing up in a dental lab coat. Why? Because the Unsponsored By products of the week are all about oral care. From toothpaste that changed her life (literally) to the softest toothbrushes on the planet, she shares behind-the-scenes stories from working on Sensodyne and Pronamel shoots—and how those experiences shaped her own dail...

Today's episode dives into editing basics for creators — why keeping things simple, intentional, and well-paced can make your content stronger and more engaging. Unsponsored By Segment Simple Mills Sweetened Nut Flour Crackers – gluten free, natural, chocolatey crunch, a win. Catalina Crunch Protein Cereal – decent crunch, but highlights the murky meaning of “natural flavors” on labels. A reminder...

September Reset + Building Community Happy September! 🎉 For me, September feels like a mini New Year — a chance to reset, refresh, and get back on track. In This Episode: September Theme: Inside the Studio, we’re focusing on building community — creating content that connects your audience to YOU and to each other. Why It Matters: TikTok is shifting, and being proactive (not reactive) is key. Str...

Content gear that is not sponsored, but will help you level up your content game! Click here listen to the full debrief on the scam that took my pride along with 15 hours of my life: https://yourstruly.transistor.fm/episodes/86-did-we-just-get-scammed Click here to view it on YouTube: https://www.youtube.com/watch?v=bINNjxirRBE&list=PLlBCxxLwC-ffe2WHY4ckPCoy3-cQ-rSAX Segment 1: Unsponsored By...

I’ve got some fun things to share with you today, and then we’re diving into a topic I think is going to be really pressing soon: What happens if TikTok goes away? Now, I don’t want this to sound like doom and gloom—it’s actually the perfect wake-up call to think about your bigger social media strategy. Even when platforms shift, there are things you can (and should) be doing to protect your growt...

🎙️ Welcome back to The Socialize Strategy — the podcast where we talk social media, creator life, and all the behind-the-scenes bits most people don’t tell you. Before we get into today’s strategy, it’s time for my “unsponsored by” picks — aka products I genuinely use and love without a penny in my pocket from the brand. This week’s lineup includes: Oura Ring — why I love it, how it tracks my slee...

The Vlog Evolution The “Unsponsored By” segment kicks off the episode with two daily must-haves: o    Harney & Sons Hot Cinnamon Spice Tea – Helen's forever favorite (no sugar needed, think chai vibes) o    Fellow Tea Kettle – Sleek, fast, and perfect for daily tea-making (she swears it boils faster!) 🎥 Main Topic: Why You Need to Start Vlogging ·        Vlogging creates connection. It gives...

🎯 Main Topic: Why You Should Do Trends (Yes, Even You) Helen breaks down the why behind occasionally participating in social media trends — even if you're hesitant: ✅ Reasons to Embrace Trends: Staying current: Shows you're tuned into the platform's culture. Algorithm boost: Trends get pushed further — they work. Community building: Viewers relate more when they see familiar content done your wa...