Muthership Creator Strategy

Remember when DVRs let us finally skip commercials — and we loved it? Social media is now our TV. And somehow, as creators, we've built our own commercials right back into the feed. On this week's episode of The Muthership Creator Strategy, I’m breaking down a theory I can't stop thinking about: the same viral "hook line" formulas every guru is teaching are the exact reason your retention is tanki...

Why Live Shopping Works (And How to Actually Sell During a Livestream) In this week’s podcast, I had such an informative conversation with British Hill, a   TikTok live sales expert with 20+ years of on-air selling experience for HSN and QVC! She also hosts the Prime Collective , a community built for women over 40 which connects creators with brands! And she knows her sh*t! We had an eye-opening...

I've spoken at a lot of conferences over the years. And every single time, someone comes up to me and says: "I wish you could just show me how to do this. Can you sit down with me?" That gap between listening to something and actually being able to do it? That's what I'm trying to close. So I'm hosting my first in-person Muthership Creator Retreat in October in NYC and it's completely different fr...

If you think the algorithm is broken for reaching your audience, guess what? There's something that isn't broken. Direct access to the people who actually care about what you're doing. In this week's episode, I'm talking about private communities - not as some big, daunting thing you have to build tomorrow, but as the actual future of the creator business. And honestly? I’m not the first person to...

Vlogging isn’t what it used to be! When you hear "vlogging," what comes to mind? Probably some daily lifestyle creator showing their morning routine, or a YouTuber showing their travel diary. But here's the thing: vlogging is actually one of the most underrated tools for building your personal brand, making sales, and creating trust with your audience, no matter what you do. And it doesn't look li...

You got 50M views... but where's the money? Viral videos have this mystique of being a lottery ticket to easy money. You see headlines like "Creator quits day job after going viral!" and the illusion feels REAL. But in today’s episode, I broke down what actually happened to some of the most popular viral creators out there, and it's not what you think.  That viral window is SO short. Brands want w...

I've tested a LOT of automation apps to streamline the creator process (and I mean a lot!) And I've finally landed on the ones that actually work for my workflow. But here's the thing - every single one has nuances nobody talks about. In this week's episode, I'm breaking down the creator tools I'm using right now StanStore Repurpose.io Zapier ManyChat and which email platforms I've cycled through...

What if I told you there's a way to monetize your audience that doesn't require a huge following, doesn't take constant upkeep, and could actually work while you sleep - literally! I'm not talking about courses where you're selling courses about selling courses (we all know those vibes are weird). I'm talking about something way more real. In this week's episode, I break down exactly what counts a...

If you've been posting shop or affiliate content and wondering why it's not converting the way you hoped, this week's episode is for you. I'm talking about the mistake I see over and over again with creators who want to monetize, and honestly it's the thing nobody in the shop space is telling you. It's not about posting more. It's not about better products. It goes way deeper than that. I'm also g...

In this week’s episode of The Muthership Creator Strategy , I’m diving deep into why social media desperately needs older creators - not as participants who "fit in," but as leaders. In this episode, we’re talking about: ·        The Power of Narrating: Why our life experience allows us to tell relevant stories instead of just "curating" an aesthetic. ·        The "Brain Work" of Content: How mast...

Why Production Matters More Than You Think But first, if you'e like to check out the Studio Preview which is mentioned in this episode!  If you are NOT a studio member, it's FREE to join this space and check out the Analytics meeting:  CLICK HERE! This week’s podcast episode is all about the part of content creation that doesn’t get talked about enough: production. And no, I don’t mean big crews,...

Are brands accidentally "breaking" their creators? 🎙️ I’m making a pretty bold statement in this week’s podcast, but I have to say it: most brands are simply not getting it right when it comes to working with creators and influencers. In fact, I think they might actually be "breaking" the very people they hire. After 40 years in the production business, I’ve seen it all. I’ve directed trained acto...

This week’s podcast is a little bit of a social media reality check. I’m sharing what I’ve been noticing lately about TikTok views, posting times, and why some videos seem to sit there before they suddenly wake up later.  I’m also talking about what I do when my own views are low, my content feels stuck, or I need to shake myself out of a rut fast. That includes one of the easiest ways to wake up...

Today I’m talking about the difference between getting personal and oversharing on social media and why letting people see a little more of you can make your content more memorable, relatable, and effective. So many creators hold back because they think nobody cares, or they worry that sharing anything personal means putting their whole life on display. It doesn’t. Featuring our Creator of the Wee...

If you’ve been feeling like you’re doing *everything* to get more engagement and still not seeing the results you want, this episode is for you. I’m sharing **6 overlooked strategies** that can help you create smarter, get more traction from your content, and maximize the content you already have by turning it into fresh new content that can drive viewers back to your other posts. This one is part...

This week on The Muthership Creator Strategy , I’m talking about why so much branded content feels stiff, awkward, and way too obvious. And if you’re wondering how to make it work well, here’s the hot take: The best sponsored content does not feel like a commercial. It feels natural, true to the creator, and built in a way that makes people want to keep watching instead of scrolling away.  In toda...

What if TikTok, Instagram, Facebook, and YouTube were actual people in a room together? That is exactly the thought experiment I’m playing with in this week’s podcast episode, and honestly... it says a lot about why content lands differently depending on where you post it. Because each platform has its own personality. It's own vibe. It's own expectations. And once you see that, it can completely...

Why Low Views Might Not Be a Bad Thing Low views can really mess with your head. They can make you question your content, your direction, and even whether you should keep going. In this episode of Muthership Creator Strategy , I’m sharing a different way to look at it,  one that I’ve been experiencing in my own content lately. And it has helped me reframe everything. I talk about: ·       why low...

You want to make money on social media… but where do you even start? In this week’s episode of the Muthership Creator Strategy, I break monetization down in a way that actually makes sense and will help give you clear options so you can make it happen! Here’s what you’ll hear: • The 3 monetization lanes that provide clarity • Why followers do not equal income and what actually does • The differenc...

Quick question: Do you know how to edit well? Not “can you trim a clip”  I mean… can you really edit in a way that makes your content engaging and cool to watch? That’s what this week’s Muthership Creator Strategy episode is all about. But first, a big shout out to our Studio Creator of the Week : @vickioversixty is one of our founding Studio members whose growth has been unreal. She’s creating co...

OUR FEBRUARY CREATORS OF THE WEEK: Carla: https://www.instagram.com/fabnfitbycarla?igsh=aXI1MDc5dm1jaWdv Tina: https://www.tiktok.com/@getfablecosmetics?_r=1&_t=ZP-942YclJf4Ig Betsy: https://youtube.com/@zoomplayground?si=v482Qlzx0TfpUAqy Transformation. Not the instant glow-up or the dramatic before-and-after. I’m talking about the slow kind. The kind you barely notice while it’s happening… u...

First up, here is a link to the Creator Desktop Light Demo I mentioned in this episode:  https://www.tiktok.com/t/ZP89VqRPw/ Ever feel stuck as a creator… even when you love what you do? 😵‍💫 It happens to the best of us! In this week’s Muthership Creator Strategy episode, I share 6 practical ways to get yourself unstuck and it’s not simply ‘just keep swimming’ type of advice.  Things like: ✨ Wh...

If your social media views are down right now, one smart strategy is to lean into doing lives . That’s exactly what a lot of creators are trying, especially as TikTok continues to shift. But here’s where things get frustrating fast: creators jump from TikTok lives to Instagram, YouTube, or Facebook expecting the same experience … and it’s not!  Fewer people and way less engagement in the comments...

Today's episode starts with a word everyone uses in social media that I’ve never really liked. “Hook.” It sounds like trickery. Like clickbait. Like you’re trying to catch someone instead of connect with them. And that’s not how I think about content at all. In today’s podcast episode, I break down why I don’t use the word hook — and what I use instead: an engaging opening. Because the goal isn’t...

You probably haven’t thought about your social media bio in a while. And if you’re thinking, “I already took care of that” today’s podcast episode is exactly for you. This week’s podcast is less about rewriting a bio and more about something bigger: the quiet, easy-to-miss places where your online presence slowly becomes outdated… without you realizing it. Your TikTok profile. Your Instagram bio....