Cheryl B. Engelhardt

Music Business Breakthrough: Amplify Every Release

Music EN ↓ 150 episodes

Created by GRAMMY®-nominated composer and certified trauma-informed success coach, Cheryl B. Engelhardt, this podcast (formerly Key Conversations) is for career musicians ready to level up. From conversations with industry experts to transformative coaching & advanced concepts, Cheryl guides you to build & optimize your systems - whether email, calendars, or nervous systems - so you can double your impact & income. Cheryl's insights emphasize self-awareness and personal growth, helping musicians thrive beyond typical music marketing and business strategies. Dig in deeper in the Releasify App.

Author

Cheryl B. Engelhardt

Category

Music

Podcast website

www.inthekey.co

Latest episode

Dec 9, 2024

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Episodes

317: Facebook Ads Simplified: Likes are great but they don't pay the bills. 20.09.2018

Today we get the inside scoop on Facebook ads from the very talented, and knowledgeable, Kai Ravariere of KR Agency. Likes are great but they don't pay the bills. Find out how to optimize your Facebook ads, and get the most out of your investment. Learn how to put the algorithm to work for you. Links Mentioned: Kai Ravariere's Website-http:// www.krdesignagency.com http:// facebook.com/ads/manage...

316: High Level Instagram Tricks for Musicians 13.09.2018

Rick Barker, the CEO of MIB https://musicindustryblueprint.com , the man who helped launch Taylor Swift into her career, gives some insight to get you on that same trajectory. He also gives high level, insider tips, for upping your Instagram game (hint hint... effective engagement and Linktree). Links: Rick Barker's websites https://musicindustryblueprint.com/ http://rickbarker.com/ LinkTree https...

315: Wearing Multiple Hats: Managing Your Own Band 06.09.2018

Paul Joseph, the keyboard player and manager of the band, Surreal Nation, gives us the scoop on his busy life with the band and how he manages both roles while gigging nonstop. Links http://inthekey.co/mx4 http://www.surrealnationmusic.com http://inthekey.co/prime   Support the show (http://www.paypal.me/cbemusic)

314: Found.ee and Why Every Musician Needs It 30.08.2018

Today, sitting on the floor of a SXSW conference room, we make retargeting FUN! I talk with Jason Hobbs, creator of the link-shortening and retargeting platform Found.ee. Jason and I discuss how it can help musicians advertise themselves, while also allowing them to see how much traffic their ads accumulate. On top of that, it’s completely free! Links Found.ee: http://www.found.ee Email:&nbsp...

313: Spotify’s Ability to Boost a Music Career 23.08.2018

Jason Spiewak, a musician and manager, shares how Spotify can assist musicians with reaching a wide audience. Special bonus: this one is more like a conversation, as you'll hear other working musicians asking him questions in real time during the episode. Soak it up! Links Jason Spiewak's website: http://www.noblesteedmusic.com JLS Management: http://www.jlsmgmt.com Cyber PR:  http:...

312: Beyond Touring: Licensing, Perfectionism, and Getting The Kids On Board 16.08.2018

Eric Gowan, a solo artist in the punk rock/alternative genre, shares his insights on what artists can do other than touring as well as using kids as the ultimate cool filter! Also, he's got some great thoughts on investing in yourself and pitching.   Links   Watch at inthekey.co/312   Eric's website: www.ericgowan.com   MX4: inthekey.co/mx4   Prime Your Pitch checklist: in...

311: The Secret Sauce to Boosting A Music Career 09.08.2018

Zak Sloan, a former teacher and lawyer for abused children, discusses how he made the leap from those jobs into full-time musicianship. He also details how his best marketing tool (spoiler alert: EMAIL!) helps him. Links Watch the interview at inthekey .co/311 Zak Sloan's website Email Workbook Listen at: inthekey.co/keypodcast , more resources at inthekey.co/results Support the show (http://www.p...

310: Standing Out From The Crowd 02.08.2018

Patrick Ermlich, the CMO of Gramophone Media, returns to share new insights on how to make yourself known in the music industry, including how to stay relevant regardless of changes in trends. Links Watch the video at inthekey .co/310 The Compass Method book Patrick Ermlich's Medium page Instagram- instagram.com/ermlich Email workbook Listen at: inthekey.co/keypodcast , more resources at inthekey....

309: Why You’re Never Too Old to Make Music 26.07.2018

Lou Soileau, a singer, songwriter, composer, and retreat music leader, shares with us how to consistently write music, no matter your age. At 69-years-old, he still creates music full-time and encourages musicians to not let age hold them back. Links Lou Soileau's website 7 Day Challenge       Support the show (http://www.paypal.me/cbemusic)

308: Music-Life Balance and Going Full Time 19.07.2018

Today, I speak with Lesley Barth, who is a newly FULL-time musician after just quitting her job! (Woot!) She discusses how she reaches her audience through Patreon, as well as keeping other projects and jobs from interfering with her musical endeavors. Links Lesley Barth's website Band website 7 Day Career Challenge   Support the show (http://www.paypal.me/cbemusic)

307: Writing for commercials, and what "Good Enough" means 12.07.2018

Chris James, one of the nation’s most renowned freelance composers for commercials, tells us his story, and how he maintains the job to this day. He is a person who truly understands that there IS such a thing as “good enough,” and he’ll tell you why. Links Chris James' website Vimeo Prime Your Pitch (Free pitching checklist)   Support the show (http://www.paypal.me/cbemusic)

306: What Gives a Musician Their Identity? 05.07.2018

Jonathan Perez, an electronic musician who uses live drums, speaks with me about finding your identity as a musician and how to categorize yourself so you can be identified more easily. Plus, he has a new song to show us! Links Jonathan Perez's website MX4 Course Twitter: Pitterpatterhtx Free 7 Day Career Challenge   Support the show (http://www.paypal.me/cbemusic)

305: Boosting Your Email List On Tour 28.06.2018

Caitlyn Deviney, songwriter and founder of the Homestead Collective, shares her touring process and how touring can help boost your email list. That and ditching the extra part-time gigs! Links Caitlyn's Music Page Homestead Collective Facebook page Homestead Collective website MX4 Course Mastering Email free workbook   Support the show (http://www.paypal.me/cbemusic)

304: Anxiety in Entrepreneurship (and so much more!) 21.06.2018

Composer, songwriter and guitarist Avi Blum shares what it means to struggle with anxiety. He and Cheryl share their experiences, what they do to keep it at bay, and even how to have compassion for anxiety. A touching and vulnerable conversation, not to be missed. Links: Avi Blum: aviblummusic.com Outreach Template (For research) The Perfect Pitch Course Blog Post : 10 Lines of Defense Against Anx...

303: Standing Out in a Competitive Musical Market 14.06.2018

Today, we speak with Jase Hackman, a singer, songwriter, and guitarist (NOT singer/songwriter), who is in two bands and tells us how you can make the most out of your musical talent as “a small fish in a humongous pond.” In his case, it’s Nashville, Tennessee. Links Jase Hackman's website Daniel Mason Band website 7 Day Career Challenge   Support the show (http://www.paypal.me/cbemusic)

302: Gaining Exposure, How the Coyle Brothers Tackle Artist Services 07.06.2018

Founder of musicgeekservices.com, Jay Coyle, and his brother Chandler, are the guys to go to when an artist needs someone to partner up with, while also helping them gain more exposure. The both of them discuss the nitty-gritty of their business and how they’ve helped indie artists, such as the Barenaked Ladies! Links: The Coyle Brothers' Website BandsInTown Bandzoogle (Free trial + 15% off!) Free...

301: Father of Four Plays the Blues (and Makes it Work) 31.05.2018

Brian Peters, a blues musician who also drives a tractor-trailer for a living, gives us the scoop on what got him to where he is today, from his four children to his uncle’s harmonica. Also, tune in to see him show us his harmonica skills! Brian Peter's website (Deuce 'n a quarter) 7 Day Challenge (Refresh and Reboot) Support the show (http://www.paypal.me/cbemusic)

224: Kobalt's Julie Hurwitz Interview part 2 03.08.2017

Julie Hurwitz, VP of Commercial Sync at Kobalt continues to grace the Key Conversations stage with her positive attitude, insights, and realistic approach to getting the publishing deal and getting your music as far as it can go. Support the show (http://www.paypal.me/cbemusic)

223: Kobalt's Julie Hurwitz Interview part 1 27.07.2017

Listening to a music industry veteran who is also super current is a treat. Julie Hurwitz, VP of Commercial Sync at Kobalt shares insights on how she interprets briefs, chooses the right song, and lands the placement. Julie also tells musicians the path to a publishing deal and what your publisher does on the back end. www.kobalt.com MX4 Participants asking questions: Jalal Rudi Support the s...

222: J Chris Griffin Interview part 2 20.07.2017

 In part 2 of this awesome conversation, we talk with producer and vocal coach J Chris Griffin about dated versus retro sound in production, we talk about how to collaborate with other artists that may be "bigger" than you, and how to pay your producer so that everyone feels good!  Support the show (http://www.paypal.me/cbemusic)

221: Interview with J Chris Griffin 13.07.2017

Producer and founder of The Pop Vocal Academy, New York-based J Chris Griffin shares so many golden nuggets, not just about how to get started as a producer, the importance of authenticity and acknowledging self-doubt, but also insights into the music industry today and our changing mindset. Also, how do you find that PERFECT person to work with as a vocal mentor? How do you tell a story with your...

220: Melissa Bollea Rowe Interview part 2 06.07.2017

In part two of this two-part interview with Rhyme Partners founder and publisher Melissa Bollea Rowe, we talk about why location matters, how to savor the journey, and how to make sure you're getting PAID for your performances! Support the show (http://www.paypal.me/cbemusic)

219: Melissa Bollea Rowe Interview part 1 29.06.2017

Melissa Bollea Rowe is not only the founder of successful Nashville-based publishing company Rhyme Partners, she's also a musician. Which means she "Gets it" on a different level. This insightful and personal interview takes us behind the scenes of a thriving publisher. Support the show (http://www.paypal.me/cbemusic)

218: Lake Street Dive's Mike Calabrese 22.06.2017

In this super special episode, we speak with Cheryl's VERY first drummer and good friend, Michael Calabrese, a founding member of and drummer/songwriter for Lake Street Dive. All of the goodness is up in this one. Do not miss it!   Links Lake Street Dive Support the show (http://www.paypal.me/cbemusic)

217: Royalty Exchange's Antony Bruno 15.06.2017

It is our pleasure, here at Key Conversations, to bring you the Director of Communications at Royalty Exchange and music industry powerhouse, Antony Bruno. In this conversation, we explore Bruno and his main corner of the industry-- royalties. From the general policies and trends that have existed in this area of the industry, to the intricacies of Royalty Exchange, listeners are sure to gain valu...

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