Cheryl B. Engelhardt

Music Business Breakthrough: Amplify Every Release

Music EN ↓ 150 episodes

Created by GRAMMY®-nominated composer and certified trauma-informed success coach, Cheryl B. Engelhardt, this podcast (formerly Key Conversations) is for career musicians ready to level up. From conversations with industry experts to transformative coaching & advanced concepts, Cheryl guides you to build & optimize your systems - whether email, calendars, or nervous systems - so you can double your impact & income. Cheryl's insights emphasize self-awareness and personal growth, helping musicians thrive beyond typical music marketing and business strategies. Dig in deeper in the Releasify App.

Author

Cheryl B. Engelhardt

Category

Music

Podcast website

www.inthekey.co

Latest episode

Dec 9, 2024

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Episodes

416: Uploading Your Record to Your Distributor 09.04.2020

Today is all about uploading to your distributor... in my case, CD Baby, and talking about how I set up my pre-orders (yes, almost 3 months before my release date!) Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast...

415 BONUS EPISODE: Harmony in Closer Quarters 02.04.2020

Cheryl adds in this bonus episode to discuss what it takes to create peace and harmony with the person with whom you may be in close quarters with (a special coronavirus episode for the times.) Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com List...

415: Submithub - Musicians' Direct Access to Press 02.04.2020

Jason Grishkoff, founder of Submithub.com, talks about giving musicians access to easily, quickly, and inexpensively pitch their music to bloggers, playlisters, and other curators. Links Mentioned: http://www.submithub.com http://inthekey.co/perfectpitch http://www.submithub.com/friendly-genres Email jason@submithub.com and mention this episode for some premium credits! Support the show (http://ww...

414: How To Crush Facebook Live 26.03.2020

Michael Martinez, whose most recent release is a solo piano record, used Facebook Live to generate regular email list subscribers as well as buzz around his release. LINKS MENTIONED: inthekey.co/emailcourse facebook.com/michaelmartinezmusic MICHAEL's LINKS: main out from mixer board to behringer Behringer interface - https://amzn.to/2woIyiO behringer usb out to usb female to lightning adapter ligh...

413: A Structure for Cranking During Social Distancing 20.03.2020

Today is a slight detour from the normal Season 4 Record Release business. Cheryl creates a very clear weekly structure to keep you motivated, moving, serving your fanbase, and monetizing in times of social distancing and other crazy global bananas things. LINKS MENTIONED: http://inthekey.co/elite http://inthekey.co/kajabi http://inthekey.co/makeasite http://www.buffer.com http://inthekey.co/iggro...

412: Unlocking Show.co magic with Chris Robley 12.03.2020

Chris Robley - THE content management guy at CD Baby - shares all the inside tricks and tips for Show.co, a platform to empower musicians in sharing their music and which is free through CD Baby. It's how you can create pre-save campaigns in Spotify as well as campaigns to grow youtube subscribers, increase Soundcloud listens, and even run contests. Learn more at http://www. CDbaby.com , http://ww...

411: All Things Publishing with Kevin Breuner of CD Baby 05.03.2020

VP of Marketing at CD Baby, Kevin Breuner, graces the Key Conversations Podcast stage with invaluable information on publishing, how a publishing admin can help you collect more money, and why it matters (hint: money.) Learn more at http://www.cdbaby.com (and read more on their blog) and check out all Kevin is doing on instagram (http://www.instagram.com/kbreuner) or twitter ( http://twitter.com/k...

410: Physical Merchandise with Tony van Veen 27.02.2020

Tony van Veen, CEO of DIY Media (which owns Disc Makers, Merchly and Book Baby!) hops on to talk about why physical merchandise is STILL a thing (and how to utilize it for your next release!) Links mentioned http:// www.discmakers.com , http:// www.merchly.com , http://www.twitter.com/tvanveen Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Ch...

409: Liner Notes and Album Credits 20.02.2020

Cheryl shares a quick and actionable way to make Liner notes planning and execution easy as pie. Get the Record Release Template at http://inthekey.co/releasetemplate to help you through your entire record release process. Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast , more resources at inthekey.co/results...

408: Album Artwork 13.02.2020

Amsterdam-based artist G.T. Thomas (Gwen Thomas) accompanies her voice by simultaneously performing bass, synthesizer, and drum machine. Her new record "I Am A Highlighter Pen" has a very visual aspect... which translates directly to how she created her album art. Cheryl and Gwen discuss their different stories of how they ended up with their artwork and share tips on optimizing the process. Learn...

407: How To Nail Your Photo Shoot 06.02.2020

Los Angeles photograph Peter Berube shares the steps you can take before, during, and after a photoshoot to capture your very best side! Find Peter at www.peterberube.com and on instagram: http://instagram.com/peterberube and https://www.instagram.com/pberubephotography . Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/...

406: Making The Most Of Mastering 30.01.2020

Master engineer Frank Gagliardi and Cheryl talk about how to optimize the mastering experience, what mastering truly is, and what you can do to make the most out of it! Find Frank on instagram: http://www.instagram.com/frank_at_thefuselagemastering. Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast , more resou...

405: Mastering Your Album For Licensing 23.01.2020

This episode is for anyone wanting to get their new music placed on TV shows and how to set yourself up for success. "Licensing Guy" Michael Elsner shares why he *doesn't* master his stems (and what are stems?) before pitching to licensing companies, and where in the process of making a record you should stop to make different mixes. More about Michael at www. Michael Elsner.com and his Master Mus...

404: Mixing Your Record 16.01.2020

Mix engineer J Chris Griffin and Cheryl lay out the process of getting your album mixed- either by yourself or with a pro. Find out more about Chris at www.jchrisgriffin.com and and follow on Instagram: www.instagram.com/jchrisgriffin . Listen to Cheryl's newest record "LUMINARY" at http://www.iamaluminary.com . More musician resources at http://inthekey.co/results. Support the show (http://www.pa...

403: Recording The CD 09.01.2020

Creating your album can be a solo process, but it can also include other people, whether co-writers, producers, or engineers. Cheryl discusses what you need to leave the studio with in order to save yourself headache later in the process. Get Cheryl's checklist for recording at http://inthekey.co/releasetemplate www.iamaluinary.com www.inthekey.co/results Support the show (http://www.paypal.me/cbe...

402: Funding Your CD 02.01.2020

In this episode, Cheryl speaks about how to fund a record, whether you are paying for it yourself, crowd-sourcing, or creating partnerships. Links http://www.iamaluminary.com http://inthekey.co/emailcourse   Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast , more resources at inthekey.co/results Support t...

401: The Record Story 27.12.2019

Welcome to Season 4 of Key Conversations, where we will talk about ALL THE THINGS to inspire and motivate you to create a sustainable and fulfilling music career. This season is all about releasing new music into the world, following Cheryl's linear journey of doing so with her 5th album. Today, Cheryl shares the backstory behind her new record "Luminary" and why it's important to know the story o...

325: Getting to Number 1 15.11.2018

In our season finale, pianist and #1 Billboard DIY artist Matthew Mayer shares what he did differently with his 12th album that got him to the number 1 slot on the Billboard New Age charts. Do not miss this one! LINKS http://www.matthewmayer.com http://twitter.com/mayersolopiano http://show.co Watch this episode at http://inthekey.co/325 http://inthekey.co/masteringemail   TAGS Solo piano, bi...

324: Overcoming Chasing The Label 08.11.2018

Pop vocalist and songwriter and DIY video phenomenon Jess Godwin talks about honoring your inner-introvert, making a difference with 8th graders, her "Hagrid moment" and powerfully departing from the label-development conversation. This deep dive conversation explores being a performer, a creative, and an empath. LINKS http://www.jessgodwin.com , http://instagram.com/jessigodwin http://inthekey.co...

323: All Things Merch! 01.11.2018

Vanessa Ferrer, founder of MerchCat, shares her knowledge of how to make the most of merch. Not having merch means leaving tons of money on the table. Hear about this amazing tool and how it can work for your live show! LINKS http://www.merchcat.com http://web.merchcat.com PROMO CODE : in the episode :) VIDEO at http://inthekey.co/323 Support the show (http://www.paypal.me/cbemusic)

322: Making your first record at 89 years old 25.10.2018

Paul Bateman, a 92-year-old history teacher with a lifelong passion for singing and music, shares his insight on never giving up on his dreams and finally recording his first record at 89. Paul gives some serious encouragement to never give up on what brings you joy, not to mention you're never too old to live out a dream. Links Email Workbook: http://inthekey.co/masteringemail Watch this video of...

321: Clean, Simple, Organized: Your quick start to designing your brand and website. 18.10.2018

Today I talk with Katherine Forbes, the go-to woman for creating your music website. Learn some of the secrets that Katherine uses when creating a musician's website. From selecting pictures to colors, to fonts, we discuss the process of creating your ideal website. Links Mentioned: Katherine's website- https://www.designingtherow.com/ Music Biz Besties Facebook Group- https://www.facebook.com/gro...

320: Live Show Guru Tom Jackson on Having a Killer Live Performance 11.10.2018

We are so luck to talk with the king of the live show, Tom Jackson. His ability to transform your live show and create moments out of your music, to direct the audience attention and form that relationship is very impressive. Learn more about the science behind the live show and how to draw your audience in and get them hooked. Links: Tom Jackson's Live Music Method Book https://onstagesuccess.com...

319: Song A Week: Find your schtick, and run with it. 04.10.2018

Today I get to talk with the amazing Dina Bach, who writes a new song every week, yes every week. 93 weeks later and still going strong. Listen and get some inspiration to be disciplined and form a habit that moves you forward. Links: www.dinabachmusic.com On Facebook https://www.facebook.com/dinabachmusic/ Free Email Workbook: inthekey.co/masteringemail Song- Dance In The Rain by Dina Bach Suppor...

318: Show Me The Money! 27.09.2018

Today I talk with Dan Barton, who is in a band called The Barton Brothers, and a composer for commercials. He shares with us the idea of focusing on where your money comes from, and how to separate your active and passive income.   Links Mentioned: http://www.danbartonmusic.com http://www.thebartonbros.com   http://Inthekey.co/prime Support the show (http://www.paypal.me/cbemusic)

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