Music Business Breakthrough: Amplify Every Release

In this season finale , we dive deep into a crucial topic for musicians: nervous system regulation . Understanding how to master this skill can be transformative for your career and personal well-being. Episode Highlights : What is nervous system regulation? How dysregulation manifests in two ways: Hypoactivation : Wanting to shut down, hide, or feeling depressed. Hyperactivation : Increased heart...

Episode Summary: For years, I avoided co-writing, assuming it would lead to creative clashes and headaches. But when I decided to make my fourth album a collaborative effort, everything changed. The process opened doors, built amazing friendships, and brought unexpected opportunities. In this episode, I’m sharing my top tips and tricks for successful co-writing sessions, from finding the right col...

Episode Summary: Are you ready to transform your live shows? In this episode, we dive deep into the art of live show banter —the stories, conversations, and moments between songs that can make or break your audience's connection with you. Whether you're performing on a big festival stage, at an intimate venue, or even streaming live online, mastering your banter is key to building stronger relatio...

Episode Summary In this episode, we’re diving deep into the magic of systems and how they can transform your personal life and music career. Whether you’re feeling overwhelmed or struggling with organization, the key might be as simple as putting the right systems in place—or optimizing the ones you already have. I’ll share the systems I use daily to stay productive, balanced, and stress-free. Fro...

In this episode, Cheryl dives into the three different types of productivity, breaking down the benefits and limitations of each, and revealing which one truly makes the biggest difference in a music career. Key Highlights: Rethinking Hustle Culture: Cheryl kicks off the episode by challenging the “hustle culture” mentality, which often fuels a scarcity mindset—the belief that if you don’t act imm...

In this episode, Cheryl Engelhardt shares her personal revenue generation strategy as a successful independent musician. She provides a transparent look into the various income streams that sustain her music career, acknowledging that the options available may differ based on genre and individual circumstances. This episode is packed with real-world insights into income diversification and highlig...

New project new artist name? (Deep branding for musicians) Episode Summary: In this episode, Cheryl dives into the often confusing world of branding for musicians. She explores how to align your brand with your true values, how to identify and connect with your ideal fan, and how to manage multiple music projects under a single, cohesive brand. Cheryl shares personal experiences and tips on how to...

Episode Summary: In this episode, Cheryl B. Engelhardt dives into one of the key secrets to her successful touring career—house concerts! Discover how Cheryl managed to never lose money on tour by booking intimate performances in fans’ homes, even on her "off" days. Whether you're a touring musician or someone looking for a unique way to engage with your fanbase, house concerts can be a lucrative...

Uncovering Self-Sabotage: How to Expand Your Life and Stop Getting in Your Own Way In this episode, we’re diving into a deeply personal topic that affects many musicians: self-sabotage. We'll explore how to overcome the mental and emotional barriers that keep you from growing your music career and achieving your fullest potential. Key Topics Covered: Thermometers as an Analogy for Comfort Zones We...

Summary: In this episode of Music Business Breakthrough , we dive into the essential strategies for growing your fan base by integrating social media with your email list. Cheryl breaks down why email is still the most effective tool for connecting with fans and driving action, whether it’s purchasing tickets, buying merch, or streaming your songs. Discover actionable tips on how to convert social...

In this episode, we dive into the complex yet familiar feelings of stage fright, performance jitters, and anxiety that many musicians face. Whether it's stepping onto a stage, presenting to a live audience, or even sending an important email to your fans, these emotions often stem from something deeper—fear of being seen. Cheryl breaks down the origins of this fear and provides actionable step...

In this episode, we break down the key elements of a successful pitch, whether you're emailing a music supervisor, venue, or potential collaborator. Pitching can be daunting, but with a clear strategy, it becomes much simpler. We dive into the before, during, and after phases of pitching and offer practical tips to help you craft concise, effective pitches that get results. Key Topics: • Befor...

In this episode, we dive into practical financial systems for musicians and freelancers, focusing on organization rather than just making money. We cover everything from separating personal and business finances to the benefits of LLCs and how to maximize travel points. Key Topics Covered: Separate Personal and Business Finances : Importance of using separate bank accounts and credit cards for per...

In this episode, Cheryl B. Engelhardt dives deep into one of her favorite topics: time management for musicians. She shares a game-changing strategy that challenges the traditional use of to-do lists and instead emphasizes the power of a calendar system. Cheryl explains why to-do lists can often become overwhelming and how shifting tasks into a structured calendar can create more time, reduce stre...

In this episode, Cheryl B. Engelhardt dives into one of the most crucial yet often overlooked aspects of a musician's journey: goal setting. But, like, PRO-level goal setting! Cheryl introduces the concept of "Champagne Wins"—specific, celebratory milestones that go beyond traditional goal-setting and push you to aim higher. She explains why typical goals like "getting more foll...

In this episode, Cheryl dives deep into the powerful concept of "Commitment vs. Default." If you’ve ever found yourself feeling stuck despite doing all the “right” things in your music career or life, this discussion is for you. Cheryl explores how our subconscious default behaviors, often formed in childhood, can hold us back from achieving our true potential. She walks listeners throug...

In this first episode of season six of the Music Business Breakthrough podcast, Cheryl introduces a transformative framework known as the " Musician Success Cycle ," designed to help musicians navigate the complexities of their careers with clarity and strategic focus. The cycle is a practical tool for understanding where musicians stand in their career development and what actions to pr...

In this very special and timely episode, GRAMMY-nominated artist Joanie Leeds ( www.joanieleeds.com ) shares about the recent drama in her category of Best Children's Music. Join us as we have an important, introspective, yet SUPER fun conversation about activism, female empowerment, and the GRAMMY process.  Support the show (http://www.paypal.me/cbemusic)

Today, meet Chris KEATS and Josh Bradford in Day 12 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up! KEATS: http://www.keatsofficial.com Josh: http://www.instagram.com/joshbradfordmusic   S...

Today, meet Sharman Nittoli and Emma Back in Day 12 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up! Emma: http://www.emmabackmusic.com Sharman: http://www.sharmannittoli.com   Support the...

Today, meet Mariana ( http://www.instagram.com/runawayhorsemusic ) in Day 9 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up! Support the show (http://www.paypal.me/cbemusic)

Today, meet Harald ( www.instagram.com/haraldhausermusic ) in Day 9 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up! Support the show (http://www.paypal.me/cbemusic)

Today, meet Scott ( http://www.instagram.com/theliesociety ) in Day 10 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up! Support the show (http://www.paypal.me/cbemusic)

Today, meet Kathering Moller ( www.katherinemoller.ca ) in Day 10 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up! Support the show (http://www.paypal.me/cbemusic)

Today, meet Robin Tucker ( https://found.ee/robingift ) in Day 9 of our 12 Days of AMPLIFY. This is a series where we're talking about the success seen this year (yes, during a pandemic) from our amazing independent musician community. If you want to be a part of this magic, head to www.inthekey.co/amplify to sign up! Support the show (http://www.paypal.me/cbemusic)