Mumbrella

Mumbrellacast

Business EN ↓ 400 episodes

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

Author

Mumbrella

Category

Business

Podcast website

mumbrella.com.au

Latest episode

Jul 9, 2026

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Episodes

Matildas fever could be turning point; podcast, BVOD defy market; what we learnt from Seven's results; adland guru comes home 16.08.2023

16 August 2023 Australia's gone wild for the Matildas. Is this the turning point for women's sport in this country? Has it changed the way brands think about sport, and should the companies who backed them from the beginning be getting more praise? Also today: Podcast and BVOD ad spends are rising, as the rest of the market sinks. Seven West Media reported results today. We look at what it tells u...

Is Australia's ad spend really on the up? The acquisition of Sefiani, and analysing the Women's World Cup audience 02.08.2023

Join Sefiani boss Robyn Sefiani and Clarity Global Group's Sami McCabe on a journey of how and why the agency was acquired at the start of the year. 

RIP Twitter's blue bird, here comes X; plus, News Corp's Dan Krigstein and oOh!media's Cathy O'Connor 26.07.2023

"What the fresh hell is this?" is a question many Twitter users may have uttered in the last 48 hours as they log into their accounts only to be hit in the face by a giant X. The team looks at the latest instalment of billionaire Elon Musk's rebrand execution for Twitter and examines what it means for ads on the platform (2:34). Then, News Corp's Dan Krigstein (10:33) and oOh!media's Cathy O'Conno...

Has Vic Gov made the right decision to dump the Comm Games?; all eyes on the Matildas as WWC lobs; Fear & Greed joins the chat 19.07.2023

As the first game of FIFA Women's World Cup approaches, drama has emerged elsewhere in the sports world as the 2026 Commonwealth Games is now without a host – following Vic Gov's decision to pull out of its hosting duties. The team looks back on what turned out to be a big week of sports news (2:13). Then, a chat with Fear & Greed's co-founders, Michael Thompson and Sean Aylmer, on the business of...

Drama over media agency billing rank; Thread's first week; plus a glimpse into Nova's latest ratings and Ogilvy PR's B2B influencer play 12.07.2023

As global results of media agency billings were released by insight company COMvergance, serious questions about its Australian figures remain unresolved (1:24). The team assesses the situation before reflecting on the first week of Meta's Threads, and if we should care about it (9:51). Then, a chat with Nova's chief growth officer Adam Johnson on its latest ratings (19:41) and Ogilvy PR's head of...

Will getting Kyle and Jackie O back solve SCA's Sydney problem? Mid-year TV ratings, and Meta's Twitter dupe close to launch 05.07.2023

In an extended news chat, the team discusses the recent rumours of Kyle and Jackie O returning to their old network SCA (1:52), before doing a mid-year check on the TV ratings of old guards and new formats so far (9:13). Then, a glimpse into the new Twitter rival, Threads, developed by Meta, about what we know so far and what’s to come (18:57).

The industry braces for impact as proposed gambling ad ban drops; plus audio campaign review with Tim Collier and Amy Weston 28.06.2023

The Australian advertising industry is on the verge of another drastic change, as a parliamentary inquiry into the state of online gambling ads has led to 31 sweeping recommendations, which, if adopted, could amount to a blanket ban for the category. The team discusses the news (2:00) before an audio campaign review with Connecting Plots' Tim Collier and CHEP's Amy Weston (12:09). 

Push for junk food ad ban re-emerges; Pat Crowley's new gig at CommBank; FutureBrand Australia's Rich Curtis joins the chat 21.06.2023

The team examines a new push for a junk food advertising ban from independent MP Dr Sophie Scamps and the resulting industry response (3:30), before looking at EssenceMediacom exec Pat Crowley's new in-house gig with long-time client, Commonwealth Bank (14:11). Plus, a chat with Rich Curtis on FutureBrand Australia's new B Corp Certificate and its meaning beyond sustainability (20:06). 

Sports codes and betting brands' juicy deals; GroupM's adland forecast; plus The Payback Project's James Greet and Steve Pollack 14.06.2023

Following Four Corners' investigation into the commercial deals between sports codes and betting brands, the team dissects the impacts of these arrangements on advertising (2:17), before a deep dive into GroupM's latest forecast figures on the global ad industry (10:27). Then, a chat with industry veterans James Greet and Steve Pollack on launching their new gig, The Payback Project, in Australia...

Vic Gov waves goodbye to print advertising; new indie kid on the agency block; plus what's happening at radio and music industries 07.06.2023

The team unpacks Victorian Government's message behind its decision to stop spending on print advertising (2:17), before discussing the launch of a new indie agency, Reunion, by ex-CHEP CEO Justin Hind (8:04). Then, a chat with CRA's Deb Hishon and ARN Media's chief executive, Ciaran Davis, on the revamped Total Radio measurement system, Radio 360 (12:12), and a sit-down with music festival promot...

TV rumour mill goes into overdrive; grad salary story sparks a hot debate; how brands should approach The Voice and a chat with Kochie 31.05.2023

The team chats through David 'Kochie' Koch's departure from Seven's Sunrise and who's likely to replace him (2:28), and if next-day TV ratings are too old fashioned, as Seven's Mel Hopkins argued in an op-ed this week (6:23). Plus, a discussion about last week's media grad salaries exclusive (12:19). Then, a catch up with Kochie on his time at Brekky Central (20:57), before Cox Inall Ridgeway's Ya...

Stan Grant's exit and the ABC walk-out; Walkley's awkward legacy; Ferrier's new radio gig and a chat with Lion's Chris Allan 24.05.2023

The team chats through Stan Grant's emotional ABC exit and the movements since (2:46), before touching on the Walkley Foundation's anti-climate reporting recognition stance (8:00). Then, a chat with Adam Ferrier on his new side-gig at Disrupt Radio (10:35), before Lion's head of core beer marketing, Chris Allan, checks in to talk Toohey's revival of the 'I feel like a Toohey's' jingle (16:23).

The start of Coles' new customer focused era 17.05.2023

The team chats Coles' new era as its new CEO appoints American marketer, Amanda McVay as its chief customer officer (3:21), before a chat about the work from home debate, which has taken over adland this week (12:09). There is also a double header of interviews this week, with GroupM's new chief investment officer, Melissa Hey checking in (20:53), before a conversation with Tracey Spicer on her ne...

The federal budget's impact on the media sector; The emerging wave of "media disruptors"; Plus interview with Weber Shandwick’s global CCO, Tom Beckman 10.05.2023

This week, the team examines the 2023 federal budget handed down on Tuesday and what it means for the media sector (2:20), before looking at the new "media disruptor" businesses that have been grabbing headlines (6:00). All these before a featured interview with Weber Shandwick’s global CCO, Tom Beckman, on the Swedish culture and how agencies can tap into the cultural zeitgeist (15:21).

What Blackley's exit means for SCA; Why marketers are "grossly ill-prepared" for privacy changes; Plus campaign review with Ant Melder and Alison Tilling 03.05.2023

In this week's Mumbrellacast, the team unpacks what Grant Blackley's departure means for SCA, followed by a detailed look at the latest Arktic Fox study results, which said Australian marketers are "grossly ill-prepared" when adapting to new privacy standards. Plus, Cocogun's Ant Melder and VMLY&R's Alison Tilling dial in for an audio campaign review. 

Agency bosses respond to pitchapalooza; Twitter's subscription product has the Blues; and Azure Antoinette joins the podcast 26.04.2023

In this week's Mumbrellacast, two different takes on the current pitching frenzy (1:56), and Twitter's subscription product falters as the platform ends its legacy verification program (12:30). Then, DE&I expert and Mumbrella360 keynote speaker Azure Antoinette joins the podcast to discuss the media and marketing industry's challenge with diversity (16:35). 

Fox and Dominion settlement avoids historic trial; Savage unpacks agency positioning; and Foxtel Media's Mark Frain 19.04.2023

In this week's Mumbrellacast, the team unpacks how Fox Corp and Dominion Voting Systems US settlement, and how it could impact a local case (1:58), before Chris Savage joins the podcast to discuss agencies getting their own sales pitch correct (7:41). Then, a conversation with Foxtel Media CEO Mark Frain about the company's Binge ad tier launch, whi big ticket content is king and standing out in a...

A very Big Red consultancy; Australia's media "pitchapalooza"; and Dani Bassil on a new era for Clems 12.04.2023

In this week's Mumbrellacast, Big Red's Ted Horton has recruited Bridget Cleary to launch a new "growth and performance" tech consultancy (3:22), and the team discuss what exactly is going on with all of the media pitches over the last few months (12:22). Finally, Clemenger BBDO's new CEO Dani Bassil joins the podcast to share her vision for one of Australia's most historic advertising agencies (2...

Another month of declining ad spend; gambling ads laid bare in inquiry; and Meta's platforms 'on fire' 05.04.2023

On this week's Mumbrellacast, the team discuss what the latest SMI figures mean for the Australian market (2:04), before considering the real motivations behind the CEO of Tabcorp's strong statements to the inquiry into online gambling (6:35). The team then touches on the latest update to the Murdoch defamation case, as Private Media asks to update its defence for the fourth time, to the judge's d...

Aussie advertising has its mojo back! Plus the gambling ad dilemma and TV's Q1 tentpole clash 29.03.2023

In this week's Mumbrellacast, research reveals more than half of Australians would support a ban on wagering ads across all broadcast channels before 10:30pm (2:16), while the team unpacks TV ratings as programming for Q1 comes to a close (11:47). Then, 72andSunny's Andy Flemming and Innocean's Wez Hawes join the podcast for an audio campaign review (17:14). Listen in to hear why the pair think Au...

Chris Janz and David Eisman to launch news subscription service; insights from News Corp's D_Coded; Bullfrog scores Saatchi & Saatchi duo; and AI dominates at the Adobe Summit 22.03.2023

In this week's Mumbrellacast, former Nine and Fairfax execs Chris Janz and David Eisman are set to launch their own subscription news platform, Scire (4:29), while News Corp spruikes its shopfront capabilities at its annual D_Coded event (10:07) . Then, indie agency Bullfrog nabs senior talent from Saatchi & Saatchi (13:12). All this before the inside scoop on the Adobe Summit happening in Las Veg...

Sue Squillace joins Attivo; Dan Monheit yeehaws in from SXSW; plus Brent Smart and Mark Green on using creativity to drive growth 15.03.2023

On this week's Mumbrellacast, Attivo seeks to expand its media capabilities with the appointment of former Dentsu Media boss, Sue Squillace (4:36). Then, Hardhat's Dan Monheit calls into the podcast to give us a taste of all the insights and memories he'll be taking home from this year's SXSW (11:09). All this before a chat with Telstra CMO, Brent Smart, and Accenture Song President and CEO of The...

The Evening Mumbo: The industry's ugly side, AnalogFolk comes into local ownership, ACCC launches next stage of digital platforms inquiry, marketing department cut at Milkrun 09.03.2023

Here is a taster of Mumbrella's new podcast, The Evening Mumbo. Today, on 9 March, Calum Jaspan and Damian Francis run you through the biggest stories in Australia's media and marketing industries. Subscribe on Apple Podcasts here --> https://podcasts.apple.com/us/podcast/the-evening-mumbo/id1673880158 And Spotify here --> https://open.spotify.com/show/0qRfYeBVbRjBep0LPKzRd5?si=47da72cc9cc24385

Publicis Groupe nabs Google's chief creative and Wunderman Thompson swaps out its CEO again 08.03.2023

On this week's Mumbrellacast, is Publicis Groupe ushering in a new age of creativity with the appointment of its first ANZ chief creative officer (2:10)? Then, WPP's Wunderman Thompson has welcomed its fourth CEO in as many years, elevating Gavin Bain to the top job as Matt Parry returns to Hong Kong (8:06). Finally, a panel discussion with iPopulate’s Belinda Lodge, Bullfrog’s Matilda Hobba and T...

Lee Leggett joins CHEP Network as CEO; HBO rights to remain with Foxtel; plus EssenceMediacom’s Rupert McPetrie and Sophie Price 01.03.2023

After much anticipation Clemenger Group has named Lee Leggett as the CEO of CHEP Network (2:04), just as the news drops of yet another of the group's ex-staff members launching a new agency (6:46). Then, the team discusses Foxtel's extended deal with Warner Bros Discovery, which sees it hang onto the prized HBO assets for now (8:31). All that before a chat with EssenceMediacom's APAC CEO, Rupert M...

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