Mumbrella

Mumbrellacast

Business EN ↓ 400 episodes

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

Author

Mumbrella

Category

Business

Podcast website

mumbrella.com.au

Latest episode

Jul 9, 2026

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Episodes

Ten shakes up sales; values vs media investment; Host/Havas lands Gayle While; plus chats with Ciaran Davis and Sophie Madden 22.02.2023

A look at what is look at what is to come for Paramount and Network Ten as changes to its sales division continue (1:59). The team then discusses the industry's response to Ben Shepherd's call for advertisers to consider their role in funding certain sections of the media (6:22). Next, with the new leadership structure at Havas Group finally shaping up, what will the hold co's local operation unde...

Mat Baxter is back; talk of another blockbuster media merger heats up; plus M&C Saatchi's Justin Graham 15.02.2023

Max Baxter is launching IPG's design and innovation agency Huge in Australia, is there room in the market? (1:58) A look at the touted merger between HT&E and Seven West Media, and the the liklihood of it actually happening (10:52), and the chances of Telstra diversifying as it calls in its security services, for its first brand ad under Brent Smart (23:38). All that before M&C Saatchi's Justin Gr...

More execs on the move; Mark Richardson's new gig and AKQA's Ajaz Ahmed 08.02.2023

News involving CEOs at EssenceMediacom (1:08) and Host/Havas (5:53) leads the news this week, though for one agency, its path forward is less clear than for the other. Then, after months of speculation, former Aldi head marketer Mark Richardson has re-emerged at Marley Spoon (10:10). The team chats about what his new role might look like before founder and global CEO of AKQA, Ajaz Ahmed joins the...

Winds of change at Clemenger Group; MAFS gets jump on competitors plus AANA's Josh Faulks 01.02.2023

With Justin Hind's departure from CHEP, the team discuss the challenges that lie ahead for the group (02:06). Then, onto TV figures as the ratings year kicks off (13:13), before a look at how a CMO merry-go-round could shape the year . Finally, new AANA CEO, Josh Faulks joins the podcast to chat about his agenda for 2023 and shaking up the industry body (25:08).

Mick Molloy’s strategy to crack Sydney radio 30.01.2023

What better way to kick off the new year than with Mick Molloy? The returning Triple M breakfast host talks about his love of live broadcasting, why he wants to say 'I had a crack at Sydney', taking lessons from Christian O'Connell, hoping his NRL naivety is 'cute rather than annoying', and why he reckons his show can find a bigger audience.

Celebrating 10 years of NITV, but what challenges lie ahead for an under-resourced First Nations media sector? 15.12.2022

NITV celebrated 10 years of free-to-air broadcast on Monday with a concert bookmarking a shift into the heart of SBS. There is still plenty of work to be done though, which is brought firmly into focus by the looming Voice to Parliament referendum. Calum Jaspan speaks with senior members in First Nations media to mark the decade of NITV, and the challenges that lie ahead. 

What was the biggest story of 2022? Plus Publicis boss Michael Rebelo 14.12.2022

On this week's Mumbrellacast, the whole team gets together to each put forward their case for the biggest story of 2022. (02:02) Then, Publicis Groupe ANZ CEO, Michael Rebelo returns for an end-of-year chat, to talk about the group's report card, why smart clients will prevail in 2023, the inconsistencies in pitching, and why winning awards gives you the edge in the talent market. (14:58)

Wrapping the year in news media: Election coverage, commercial models, Bargaining Code, privacy challenges and embracing TikTok 07.12.2022

News Corp's Peter Blunden, Guardian Australia's Dan Stinton, and AAP's Lisa Davies join host, Calum Jaspan to wrap the year in news media. The panel discusses topics including media diversity, dealing with global platforms, differing commercial models that have emerged in the age of digital news, balancing political coverage, privacy, and the biggest stories of the year.

Is dentsu's leadership team finally complete? Plus industry job cuts and making sense of the TV ratings year 30.11.2022

With dentsu now seemingly having its executive team in place, Darren Woolley, Damian Francis and host, Calum Jaspan discuss whether a holding group has splashed out on so many senior hires in a single year, and how that will play out moving forward (02:28). Plus, Initiative's chief strategy officer Chris Colter wraps 2022 in TV, who won, what media buyers are looking at, and what's getting ratings...

Is sport becoming advertising's problem child? Plus Dentsu's new top creatives 23.11.2022

With the World Cup underway amidst a cloud of controversy, Damian Francis and Andrew Banks join Calum Jaspan to discuss whether sport has become the problem child of the ad world, before Avish Gordhan and Mandie van der Merwe chat about why Dentsu Creative is 'the lovechild of a traditional agency and a consultancy', and balancing a professional and personal relationship.

One year on at GroupM: Clarity in the agency lineup, embracing Buchanan's chaos and cautious optimism 21.11.2022

A year into one of the biggest roles in the Australian advertising industry, CEO of GroupM Aimee Buchanan and her latest executive hire, Mindshare's CEO Maria Grivas join Calum Jaspan to chat about the future focus of Mindshare, reshaping the group after some big changes, transparency, a cautiously optimistic approach to 2023 and Christmas parties.

Should Christmas be Australia's Super Bowl moment? 16.11.2022

In a festive Audio Campaign Review, 72&Sunny's Andy Flemming, CHEP Network's Katie Peacock, and Bear Meets Eagle on Fire's Toby Hussey join host, Calum Jaspan to chat about which Christmas spots hit the mark in what is the toughest brief out, and why brand codes should be thrown down the chimney for what could become Australia's 'Superbowl moment'.

A Good Different approach: How Aldi became a Special Buy through creative advertising 09.11.2022

In this week's Mumbrellacast, Kalila Welch and Calum Jaspan look at how Aldi's quirky creativity has helped it triple its market share in the past 13 years, and with Mark Richardson leaving, why Jenny Melhuish might be the right fit to carry on. Plus, Rose Herceg and Anathea Ruys chat about fixing ongoing stereotypes in advertising, and reflections on their own experience.

Upfronts season: As two BVOD markets emerge, is Netflix and co's entry a validation of SBS' premium strategy? 07.11.2022

On the final Mumbrellacast upfronts special, SBS MD James Taylor and director of indigenous content Tanya Denning-Orman chat with host, Calum Jaspan about its bullish approach to 2023 as a 'premium destination', how it plans to cover a looming Voice to Parliament referendum, bringing First Nations stories into cultural consciousness, and why is does not see Nine, Seven, and Ten as its competition.

Victoria saves the day for Netball Australia; and building a global tourism campaign with Justin Graham 02.11.2022

On this week's Mumbrellacast, the team discusses Visit Victoria's new deal with Netball Australia (02:11), COVID's impact on agencies as VCCP pulls out of the local market (09:15), SBS' Upfront (13:38), and the start of Christmas campaigns (22:27), before M&C Saatchi CEO Justin Graham chats behind the scenes on 'Come and Say G'Day', Woolies and M&C staying independent (24:57).

Upfronts season: Why oOh! Media's new Reooh is 'more than just retail' 01.11.2022

In the penultimate Mumbrellacast Upfronts special, oOh! Media's CEO Cathy O'Connor joins host Calum Jaspan to chat about last week's Outfront, which unveiled the outdoor company's new retail media outfit, Reooh. O'Connor runs through the playbook, while explaining why fewer words is more in outdoor creative, expanding programmatic, and the growing sports pillar.

When attention becomes disruption as QMS and City of Sydney reviews its street pylons 26.10.2022

On this week's Mumbrellacast: QMS hits pause on its 'communications pylon' City of Sydney rollout after complaints from Sydneysiders (01:38). Plus, some final notes on Seven's Upfront following an in-depth interview with sales bosses yesterday (13:17), before a look at sports sponsorships, in the wake of Netball Australia and Cricket Australia parting ways with fossil fuel partners - albeit for di...

Upfronts season: Why 2023 is the year to 'bounce Seven into the future'; plus a warning shot to social media's slice: 'we're coming after theirs' 25.10.2022

The next in line for the Mumbrellacast Upfronts Season stretch, Seven West Media’s Kurt Burnette and Natalie Harvey join host, Calum Jaspan to chat about not just relying on tentpoles to get you through the year, why Kyle ‘creates conversation’, how it is coming after social video’s slice of the pie, the value in retaining Australia’s number one sport and what happens if it goes without one in sum...

Can Ruby the Roo lure 9 million tourists back to our shores? Plus creating truly sustainable strategy with Salterbaxter 19.10.2022

On this week's Mumbrellacast: how Tourism Australia is looking to use its new brand ambassador, Ruby the Kangaroo to bring the tourism industry back to its 2019, $60 billion level; whether TikTok should be brought under the News Media Bargaining Code; and Nine pulls print from Tassie. Plus, a chat with Kathleen Enright and Skye Lambley from recently launched (in Australia) creative sustainability...

The Guardian serialises the Ben Roberts-Smith trial, plus launching WeAre8 with Lizzie Young 12.10.2022

On this week's Mumbrellacast, Andrew Banks and Emma Shepherd join host Calum Jaspan to discuss a busy Tuesday - three firms with their take on an Upfront. Then, The Guardian Australia's Gabrielle Jackson chats about their Ben Roberts-Smith vs the media podcast, before WeAre8 Australian CEO, Lizzie Young dials in from London to speak on the launch, and why brands should be advertising on the platfo...

Upfronts season: 'Never say never' to ad-tier on Paramount+; a schedule shaken up and more from Rod Prosser and Dan Monaghan 10.10.2022

The second in the Mumbrellacast's Upfronts Series, Paramount ANZ's Rod Prosser and Dan Monaghan chat with host Calum Jaspan about the vast slate of programming set for 2023, its cross-platform sports offering (and how that could be expanded), ads on its SVOD services, and why the company leads on diversity.

Is there room for another streamer? Plus Cummins & Partners' Michael McConville 05.10.2022

On this week's Mumbrellacast, Andrew Banks joins host Calum Jaspan to discuss a potential new streamer in a much-touted match-up between Seven and NBC Universal. Meanwhile, ratings were down for the NRL Grand Final, and ad agencies turn their hands to art in this year's Rigg Design Prize. Also, an interview with Cummins & Partners new CEO Michael McConville, as he looks to put his stamp on the age...

Audio Campaign Review with Thinkerbell and Akkomplice; Plus F-List sparks conversation 28.09.2022

On this week's Mumbrellacast, Thinkerbell's Jim Ingram, Akkomplice's Glenn Dalton, and Kalila Welch join host, Calum Jaspan for another audio edition of Campaign Review, chatting about ads from AAMI, Toyota, Suzuki, and The Uluru Statement. Then, Think HQ's Jen Sharpe and Comms Declare's Belinda Noble discuss why agencies should work with clients that 'do good'. 

Upfronts season: Michael Stephenson on why we won't see ads on Stan, and Nine's upcoming slate 21.09.2022

In the first of Mumbrellacast Upfronts Series, Nine's Michael Stephenson talks through some of the main takeaways from the event, including why it devoted time to Stan if there are no ads to come, how the migration to Galaxy is tracking (and why the holdcos are leading that), why it will continue to be progressive in its presentation, and a deeper dive into more of Nine's updates.

Nine kicks off upfronts season; plus evolving the Royal brand 15.09.2022

On this week's Mumbrellacast, Kalila Welch and Andrew Banks join host, Calum Jaspan as Nine was the first cab off the rank in upfronts season, with the team dissecting any standouts from its presentation, plus the company's new employment bargaining agreement with its newspaper journos. Plus Al Crawford and Karina Keisler join the podcast to discuss the brand of the Royal Family, in a historic wee...

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