Mumbrellacast

Welcome to the latest episode of the Mumbrellacast, where we quiz the PM on his predilection for Aussie popettes. Actually, we discuss Telstra's biggest PR disaster since the hazy, lazy days of 2018; look at Oztam's decision to take the official TV ratings measurement system to tender after a quarter-century with Nielsen; debate whether the NRL deal is worth the $5.3 billion being paid; and take a...

Welcome to the latest Mumbrellacast, where unfortunately Karl Stefanovic won't be joining us this week. Instead, we'll make do with the freshest five-piece since Jackson 5: Abe Udy, Tim Burrowes, Eleanor Dickinson, Nathan Jolly, and Lauren Joyce. If you were wondering why you kept tripping over discarded calculators on your way to work this week, it's because Tuesday marked the end of the financia...

Welcome to the latest episode of the Mumbrellacast. Today, we're joined by Tommy Robinson to discuss whether or not those bloody—oh wait, our lawyers have advised us to drop that segment, so we will instead start by discussing Karl Stefanovic's perfectly played-out cancellation from Nine. Today, after 20 years behind the Today desk, Karl Stefanovic has finally been axed by Nine, after months of ra...

Six years ago, Rob McFaul launched UK-based non-profit Purpose Disruptors with an aim to help the advertising and marketing industry move towards sustainability. Purpose Disruptors has just launched in Australia, with former OMD and Mindshare boss James Greet as its local boss. On this week's Mumbrellacast, Tim Burrowes speaks to McFaul and Greet about the non-profit's mission in Australia, and ho...

Welcome to a very radio-heavy Mumbrellacast, where we discuss Kyle Sandilands' big settlement with ARN, SCA's sacking of three regional breakfast show, and even attempt to take Pauline Hanson's side on an issue or two (actually, just one). Best of all, we are joined by Lauren Joyce, who spent some time inside ARN, dealing with some of Kyle's mad fucking detractors. We begin with Kyle Sandilands' s...

On this week's Mumbrellacast, we dive into today's radio ratings and look at who will fill the Kyle-sized hole in the Sydney breakfast market, debate Vinyl Group's masterplan, and chat to Nicky Barton from Mutinex about why brands are cutting marketing spend to long term channels. We start with today's radio ratings, and the race to secure the Sydney breakfast radio crown now that Kyle and Jackie...

On this week's Mumbrellacast, Roy Morgan CEO Michele Levine joins the team to discuss a variety of topics, including her company's latest survey, which saw Optus pass Woolworths as Australia's most distrusted brand -- quite a dubious honour, indeed. There's a Paul Kelly lyric: "To be good takes a long time, but to be bad no time at all." We saw that song play out when Qantas went from an untouchab...

Rohan Lund, the newly minted CEO of SCA, joins Tim Burrowes on stage at the Mumbrella360 conference for his first major public interview since becoming boss of the media company. Lund joined the board of SCA in March, was appointed CEO in April, and officially started in his new job on May 1. Four weeks later, he jumped onto the M360 stage for a wide-ranging chat about a newly merged company in fl...

This week's Mumbrellacast was recorded live at Mumbrella 360 at Carriageworks in Sydney, with a six-person panel featuring our host Abe Udy, special guest Vinne Schifferstein Vidal, and regulars Eleanor Dickinson, Nathan Jolly, Hal Crawford, and Tim Burrowes. We open with a selection of quotes from day one of the conference, with luminaries such as marketing leadership guru Thomas Barta, Ebiquity...

BYD Australia CMO Kate Hornstein joins the Mumbrellacast to discuss the brand’s rapid rise from new EV entrant to one of the country’s top-selling automotive players, and the marketing strategy behind it.

Welcome to this week's Mumbrellacast, where Abe Udy, Hal Crawford, and Nathan Jolly -- who some are calling the best power trio since Nirvana -- discuss the Federal Budget's impact on the media world, the new SBS managing director, and the job losses and bidding wars at Ooh Media. We open with the Federal Budget, easily the best 990-page document to be released so far this month. AAP is being give...

"Once a marketer, always a marketer," declares Thomas Barta. "Marketing is about creating change and desire, and I'm still in it." Later this month, Barta is flying to Sydney from Cologne to present a keynote at Mumbrella 360 around the "catalyst" theme of the conference. He aims to provide a framework to close the gap between knowing what needs to change, and actually making change. His overridin...

Welcome to this week's Mumbrellacast, where Tim Burrowes joins us live from the Qantas lounge but swears he isn't compromised. The reason we mention this is because this week, it was revealed that ABC managing director Hugh Marks has accepted a membership to the Qantas Chairman's Lounge, one of the most exclusive clubs in the country -- and one where memberships are dealt out -- and rescinded -- b...

On May 1, Australia's biggest talk-radio network Nine Radio shut down and in its place sprung up Tapt Media, as hoteliers the Laundy family officially took over Sydney's 2GB, Melbourne's 3AW, Brisbane's 4BC, and Perth's 6PR. Former Nine Radio -- and now Tapt Media -- CEO Tom Malone and chief commercial officer Brian Gallagher both speak with Tim Burrowes in the latest episode of Mumbrella’s Unmake...

Welcome to an early edition of the Mumbrellacast, hot off the audio presses, where we dissect the recent developments in the media and marketing space -- as we do. Tim Burrowes, Hal Crawford, and Ben Willee from Spinach Advertising react to this morning's news that Pacific Equity Partners has made an offer to buy outdoor advertising company Ooh Media --  an offer worth around $750m according to th...

Two decades ago, James Donald was working on an oil rig in Norway. This month, Ideally -- the market research platform he co-founded -- raised over $13m in an investment round that will help the NZ-based startup push into the US, and launch a new product Ideally Canvas. Donald speaks with Tim Burrowes in the latest episode of Mumbrella’s Unmaker Series podcast, about his journey from oil to artifi...

This week on the Mumbrellacast, we parse the second book of the radio ratings, look at M+C Saatchi Australia's fall from grace, and speak to Spotify's global head of thought leadership, Jenny Haggard. First off, we look at the first radio ratings survey since every single network decided to lay waste to their Sydney breakfast radio plans. Kyle and Jackie O are gone, Jonesy and Amanda are gone, Fit...

Welcome to a special relationship issue of the Mumbrellacast, where we look at the delicate dance between creative agencies and clients, and the harried, hurried waltz between media agencies and media salespeople. BMF and Westpac announced their divorce this week after just one year. Both are claiming they initiated the breakup, due in no small part to Mumbrella's own investigations into the matte...

Welcome to the Mumbrellacast, where chances are you're about to win. We open this week's podcast by parsing the new gambling advertising restrictions announced last week by Anthony Albanese, more than one-thousand Earth days since a parliamentary inquiry recommended a total ban. While this isn't a total ban, in-stadium advertising at sporting events is no longer allowed (including on teams jerseys...

Welcome to a special Easter edition of the Mumbrellacast, where you don't have to search high and low to find the treats. We start with the news that Telstra's chief marketing officer Brent Smart has left the company, after launching one of the most memorable campaigns seen on Australian television in years. We couldn't confirm news that he left the offices leaning back and whistling a Bee Gees tu...

This time last year, Publicis Group completed its landmark acquisition of Atomic 21 2, bringing one of Australia's biggest independent media success stories into its fold. In today's interview episode of the Mumbrellacast, Rory Heffernan, CEO of Atomic 21 2, and Michael Rebelo, CEO of Publicis Group ANZ, unpack the year-long integration process, including what's worked and what comes next.

We've crossed the picket line to present this week's episode of the Mumbrellacast. Around the time of recording this episode, ABC employees were returning to work from their 24-hour strike -- the first in 20 years -- which means the skeleton staffers won't have to dust off those old Seachange episodes just yet. But nothing has been resolved, so it remains to be seen if another strike is on the car...

The highest paid radio host was officially terminated from his job this week, after his equal-highest-paid co-host Jackie Henderson was let go a few weeks back. We're talking about Kyle Sandilands of course, which is where we begin this episode of the Mumbrellacast. Is this the end of the saga, or just the beginning? Or the long, long middle? We pick apart the wording from Kyle's impassioned media...

Chris Howatson has called out the mass consolidation of advertising agencies sweeping the global holding company sector, describing it as a confusing strategy that could hamper long-term growth. Speaking to the Mumbrellacast, the founder of Howatson and Co said the approach focuses on merging creative brands that don’t scale, while media operations, where scale actually delivers efficiency, are th...

Four years ago, Tim Burrowes came up with the idea of the Unmade Index, which tracks daily the fortunes of 14 Australian publicly listed companies, ranging from once-mighty media companies like Seven through to tiny (read: $40m) businesses like Gumtree. Unfortunately, since its January 6, 2022 inception, the index has tracked the massive decline of the local media industry, with the total value dr...