Sprout Marketing

Multifamily Mix with Barbara Savona

Business EN ↓ 218 episodes

Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode. Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunitie...

Author

Sprout Marketing

Category

Business

Podcast website

redcircle.com

Latest episode

Jun 26, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

#70 - How To Have Difficult Renewal Conversations 14.07.2022

Get your Cost of Moving Worksheet at TrySproutFree.com. See the episode webpage at watchyourbusinesssprout.com/sprout-marketing-blog/70-difficult-renewal-conversations Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

#69 -My Husband's Hatred for Leftovers Made Me Reconsider My Time Management 30.06.2022

A little conversation about leftovers hit me hard and made me re-evaluate how I was spending my time. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

#68 - Apartment Ideas & Resident Events for July 23.06.2022

This week, I’m giving you a sneak peek of Sprout Marketing’s favorite July resident events and marketing ideas from our Sprout Monthly Marketing Magazine. Inside our monthly magazine, you’ll find… Tips and tricks to have easier renewal conversations when rents are increasing 12 July resident event ideas that are easy and creative Resident gift ideas for every lifestyle How to prioritize your leads...

#67 - Post THIS on Your Apartment's Social Media Platform THIS Month 16.06.2022

SOCIAL MEDIA POSTS TO DRIVE TRAFFIC TO YOUR APARTMENT COMMUNITY Encourage People to Visit These can be just a direct shout-out to come to visit with a picture of your community. Get creative with your imagery. Try holding a cup of coffee or another refreshment and invite them to stop by for a “Sip & Tour!” Vary pictures of different amenity spaces. Example: Post a picture of the pool with a ca...

30 Ideas for Resident Events: Virtual, Grab-N-Go, & Social Media 02.02.2022

While in-person resident events aren’t an option, we can still connect with our community. Today we are sharing 10+ tips on how property managers can host virtual events at their apartment communities amidst the Coronavirus. Whether you are practicing social distancing or are an at-shelter city, these ideas can help with retention amidst the chaos. Get your spark back at work and in life with Spro...

10 Resident Events for 2022 05.01.2022

See all resources at watchyourbusinesssprout.com/sprout-marketing-blog/events-january2021 Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

#65 - The New Definition of Success: Without the Burnout with Laura Ryan 28.07.2021

In this podcast interview with the multi-family property manager Laura Ryan, we talk about her amazing career, the importance of wellness, and how to define your career/success so that it works for you! Get the answers to these questions from a real property manager: What do you look for in a leasing agent? What advice would you give? How did you handle difficult times? Get your spark back at work...

#64 - Mom, Manager, and Major Team Motivator - Alexandra Adkins 21.07.2021

How do you create a company culture that wants to work and make big goals happen? How do you have a team succeed during difficult times? Learn from a manager what it takes to lead a team. What you will learn in this podcast: - Advice for Leasing Agents, Property Managers, and Regionals - What To Look for in Team Building - How To Stand Out Personally Get your spark back at work and in life with Sp...

#63 - Lessons from a Lease-Up Legend with Julie Garcia 14.07.2021

Learn what it takes to move up, to face challenges with honesty and empathy, when you should take risks and when you should stick to basics.  MAYBE ALL IT TAKES IS LOOKING AT THE BIG PICTURE? What you will learn in this podcast: Advice for Leasing Agents, Property Managers, and Regionals How To Communicate With Your Team Your Needs So Much More! Get your spark back at work and in life with Sprout&...

#62 - Take Care of Your Team: Mental Health Check with Olivia Lindsey 07.07.2021

Property managers have a tough job, we know, but one thing we don't acknowledge enough is the mental toll this job takes. Learn from a community manager who found a way to take care of the team and herself during one of the toughest years. What you will learn in this podcast: Ways to use Soft Skills: Empathy, Active Listening, and Communication How to take care of the mental health of you, you...

#61 - Your Minimalist Apartment Community Brand Must-Haves 15.06.2021

Thinking of re-branding your apartment community? Wondering if you really have everything you need to market it well? We’ve got exactly the information you need! Learn the best ways to approach a branding project from our in-house expert that you can put into practice with your next branding project. Featured in this week’s apartment marketing podcast: - 6 Big Branding Mistakes People Make (and ho...

#60 - Summer Resident Events for Your Apartment Community 08.06.2021

These events range in price and duration, from completely virtual to grab-and-go…we’ve covered all the bases! This daily dose is full of event ideas, designs and inspiration. Easily bring them to life with a Multifamily Marketing Membership. Featured in this week’s apartment marketing podcast: 2 Micro-events 2 Virtual events to host 2 Budget-friendly events 2 Luxury events Get your spark back at w...

#59 - Leasing Tips: Selling Your Advantage 18.05.2021

What you will learn in this video: Why you should layer your tour information to address pain points for your prospects. How to focus on your prospect’s lifestyle and tailor your presentation to them. When to feature your staff, neighborhood, and amenities in a way that serves your prospects. Get your own guidebook to build your leasing skills. Get your spark back at work and in life with Sprout&#...

#58 - Community Manager Conversations: Meet Leslie Caldwell 08.04.2021

What you will learn in this podcast: - What you need to do to grow in the multifamily industry - valuable advice! - The biggest challenges property managers face - you are not alone! - Tips to manage a property that’s a larger asset with more residents. What you should automate and what you should make sure you do yourself. Get your spark back at work and in life with Sprout's $7 SPARK members...

#57 - Leasing 101: Closing the Sale 25.03.2021

There is a leasing technique and skill set that once mastered, drives leases waaaay up. It helps you feel more comfortable leasing and still serves me today. What am I talking about? Closing techniques! This podcast shares several closing ideas for you to choose from and make your own. Please consider them as a jumping-off point, not a one-size-fits-all, and tailor them to your personality. If you...

#56: Videos You Need For Marketing Your Apartment Community 18.03.2021

What you get in this episode: - Find out which videos you NEED in your marketing. - How to get done-for-you videos. (We make great videos!) - A complete guide to DIY your own videos, and our favorite apps to use! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle...

#55: Crafting An Opt-In Strategy for Apartments 11.03.2021

Opt-ins are a strategy where you give away something small to encourage someone to join or "opt-in" to your email list. This opt-in lives on your website where they submit their email and then go to a page or receive an email with whatever giveaway you have. Then you continually nurture that email list by sharing details about your community, whether that be a hot floor plan, benefits of y...

#54: Social Media Made Simple: Your Posting Formula, Strategy + Best Practices 04.03.2021

- Get the answers to your most common questions about social media. - The 2 goal outcomes for social media posts. What are they? And how do you achieve them? - The secret weapon hundreds of multifamily professionals partner with to shortcut their social media planning and execution. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inqui...

#53- Building a Sense of Community in a No-Touch World 25.02.2021

LEARN: How 2020 changed our habits  2 Pillars of Building a Community  3 Marketing Ideas that Support you and your Local Community 3 Retention Ideas to Create A Corner Of Happiness 3 Event Ideas to Give People An Outlet Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://re...

#52-8 Steps to Become a Kick-Butt Leasing Agent in Just One Week 18.02.2021

Listen for the FULL list! 1. Drill down on what makes you unique. 2. Talk to people everywhere you go.  3. Get to work 15 minutes early and establish a start-up routine. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

#51: Apartment Location Outreach: Love Where You Live 11.02.2021

Get your Instagram Story (ready to use!) at watchyourbusinesssprout.com/sprout-marketing-blog/love-where-you-live-location-marketing Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

#50- 8 Heartwarming Resident Events 04.02.2021

- Learn what a micro-event is along with how and why you need to host them. - Get the resources and instructions to host a killer virtual event that everyone will love. We PROMISE. Download them here: watchyourbusinesssprout.com/sprout-marketing-blog/8-heartwarming-events-to-boost-retention Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertisi...

#49 - Getting to the Heart of Connections Using Instagram Stories 28.01.2021

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

#48- When You Have to Scrap the Old Plan with Jerry Winograd, Judwin Properties 21.01.2021

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

#47- Lifestyle Marketing: A Focus on Fitness at Your Apartment Community 14.01.2021

see the full blog & resources https://www.watchyourbusinesssprout.com/sprout-marketing-blog/marketing-in-the-new-year. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Listen to the Multifamily Mix with Barbara Savona podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.