Sprout Marketing

Multifamily Mix with Barbara Savona

Business EN ↓ 218 episodes

Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode. Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunitie...

Author

Sprout Marketing

Category

Business

Podcast website

redcircle.com

Latest episode

Jun 26, 2026

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Episodes

Mike Brewer: The OG of Multifamily Talks AI, Rapid Growth, Leadership & Lessons Learned 07.02.2023

It’s not every day that you get to sit down with a leader as thoughtful and impactful in the multifamily industry. Referred to by many, myself included, as MB - The OG of Multifamily. Mike Brewer is the real deal. Get to know him better in this special episode of the Marketing Home, Marketing You podcast. Listen in as he shares how a  personal routine  helps him show up as the best version of hims...

Apartment Marketing Trends in 2023 You Need to Know 31.01.2023

Chris Arnold, Co-Founder of Authentic, and Natalie Linan, Director of Marketing for Black Field Management, join me this week to share apartment marketing trends in 2023 that you need to know. This is part two of our Marketing Masters Series.  TUNE IN TO THE FULL EPISODE TO HEAR MY GUEST’S RESPONSES TO THESE QUESTIONS: What marketing trends have you most excited about for the new year? What types...

The Future of Apartment Marketing with Kristi Fickert & Grady Newman 24.01.2023

I've invited several of my friends and colleagues that I admire in the marketing space to teach us all things marketing for 2023. This week, join Kristi Fickert, VP of Enterprise Growth at Realync, and Grady Newman, Founder at Resi as they share some marketing tips and trends for 2023, as well as some marketing areas you might be underutilizing. Tune in to the full episode to hear my guest’s r...

A Lovely Time: February Marketing and Events for Apartment Communities 17.01.2023

The February edition of SproutMonthly: The Apartment Marketing Magazine is full of lovely marketing ideas and resident event ideas. Inside you’ll find: 10 Lovely Resident Events 6 Resident Notices You Can’t Live Without Social Media the Simple Way 5 DIY Resident Gifts for Any Budget Love and Leasing February Planning Calendars Get your spark back at work and in life with Sprout's $7 SPARK memb...

Dwight Dunton: Leadership Lessons from Bonaventure’s CEO 10.01.2023

A company that got its name from a ship in 1621 carrying the first Dunton ancestor: Bonaventure. A people company that just happens to be in real estate. A CEO who sees the world through a different lens with an uncanny ability to navigate unchartered waters. Buckle up, my friends.  Dwight Dunton, Bonaventure’s CEO gives us 38 minutes and 46 seconds of his time. And you’re going to want to hear wh...

Your Apartment Community Marketing Playbook and Marketing Themes 05.01.2023

“New year, new me,” can feel like a lot of pressure. What if instead, it’s “New Year, 1% Better Me?” A laser focus on small, consistent actions can lead to significant changes in a year. Swipe my foundational steps to simplify your marketing with marketing themes. Plus, join our Level Up Your Career Challenge! Here’s what you can expect to learn when you tune in: >>Swipe my Marketing Playboo...

Aligning Your Personal Brand With Your Company with Tony Sousa 29.12.2022

Tony Sousa, Vice President of Operations at RPM Living, and the most interesting man in property management, returns as a guest this week on our Marketing Home, Marketing You podcast and he’s more interesting than ever! Tony’s voice has gotten stronger, clearer, and more heard over the last few years. Quite a few industry folks are following his LinkedIn and it was time to get him back in here to...

January Marketing and Events for Apartment Communities + Big News 22.12.2022

The January edition of SproutMonthly: The Apartment Marketing Magazine is full of marketing ideas and resident event ideas. Here is a sneak peek of the January edition of SproutMonthly: The Apartment Marketing Magazine . Inside you’ll find… Level Up Your Career Challenge January Event Ideas and Events for Anytime Marketing and Retention Taglines to Kick Off the New Year Suzanne Hopson: Centralized...

Bill Nye #2 : Building Multifamily Leaders With Bill Nye -Intentional Vs. Unintentional Culture 01.12.2022

“Anytime you bring two people together, a culture will develop or grow. Culture grows in every organization. The question becomes, are you intentional about what you're going to grow? Or, are you unintentional and you leave it up to chance and circumstance?” Our leadership university continues with Bill Nye in part two of our series: Building Leaders with Bill Nye. Intentional vs. Unintentiona...

14 December Resident Event Ideas + Gifts for Everyone 17.11.2022

The December edition of SproutMonthly: The Apartment Marketing Magazine is full of creative winter apartment marketing and resident event ideas. Plus, take a peek at our Ultimate Gift Guide for Property Management. Here is a sneak peek of the December edition of SproutMonthly: The Apartment Marketing Magazine . Inside you’ll find… 14 WINTER EVENTS That Will Wow! THE ULTIMATE GIFT GUIDE for Propert...

Dr. Lindsay Bira, 6 Pillars of Resiliency Every Leader Needs 10.11.2022

We have psychologist, Dr. Lindsay Bira, talking about how we can stay successful and healthy, even in an industry as stressful as ours. I wanted to find out what attributes are needed to support someone that's in a high-performing, constantly-demanding role. The tips and techniques she shares can be put into action quickly and help your high-paced workday and long-term career. This is where re...

#84: Building Multifamily Leaders with Bill Nye: Leadership Culture 03.11.2022

This week we’re featuring part one of our new series: BUILDING LEADERS WITH BILL NYE: LEADERSHIP CULTURE Throughout 2023, we are going to be building on this foundation of strong leadership and culture in your apartment communities and your management companies. I'm giving you this free piece of member content because it's so valuable, and I want you to get an inside look at what is includ...

#83 David Lynd’s Approach to a Wellness-Centric Multifamily Culture at Lynd Living 27.10.2022

MEET THIS WEEK’S GUEST: DAVID LYND, LYND LIVING CEO & WELLNESS-ENTHUSIAST This week’s episode isn’t about getting things perfectly from the start. It isn’t about how my guest has it all figured out. It’s about evolving as a leader. Growing as a human. Lessons learned along the way. And impacting the lives of those around you for the better in the process. Here’s a glance at this episode… 02:13...

#82 - Apartment Events and Resident Appreciation for November 20.10.2022

The November edition of SproutMonthly: The Apartment Marketing Magazine is full of apartment resident appreciation and retention! This November we have dedicated our monthly apartment idea magazine to a deep dive into all things resident appreciation and how we can build trust equity. Resident Appreciation Week: 18 Event Ideas for Any Budget Ask Anne Sadovsky Anything: Tackling Resident Complaints...

#81 - Stephanie Graves on Starting Her Own Woman-Owned & Led Property Management Company 13.10.2022

If you’ve ever dreamt of starting your own apartment property management company, this episode is for you. Hold on to your seats because Stephanie Graves is an incredibly accomplished woman in the multifamily housing industry and has so many insights to share on needed skill sets, team training, avoiding burnout, empowering teams, and more.  Here’s a glance at this episode… >> [00:45] - A li...

#80 - Automated Email Follow-Up for Apartment Communities with Mike from 30 Lines 06.10.2022

Today we are focusing on automated email follow-up, and we're joined by Mike Whaling, Founder and President of the digital marketing consultancy, 30 Lines. Mike and his team are digital marketers specializing in email, SEO, SEM, and all that jazz. Get all the amazing bits of information you need to know to bring automated email drip campaigns to your apartment community! Here’s a glance at thi...

#79 - Ask Barbara Anything - Building Team Morale, Small Budgets, Stretched Staff & More 29.09.2022

We're answering all of your hottest questions in multifamily, from dealing with a small budget and stretched staff at your apartment community to what to post on your social pages! We’ve got free resources for you too. Here’s a glance at this episode… >> [01:45] - Marketing Senior Communities >> [04:00] - Stumped on Outreach Marketing >> [06:39] - Building Team Morale >&gt...

#78 - October Event Ideas and Follow-Up Strategies for Apartments 22.09.2022

The October edition of SproutMonthly: The Apartment Marketing Magazine is full of gourd-geous creative fall event ideas and must-have follow-up strategies. Grab your PSL and listen in! Here is a sneak peek of the October edition of SproutMonthly: The Apartment Marketing Magazine . Inside you’ll find… 8 NEW EVENT IDEAS 6 EASY GIFT IDEAS ALL THINGS FOLLOW-UP : Our complete guide for follow-up SWEATE...

#77 - Suzanne Hopson Talks Centralized Leasing and How It Can Work for You 15.09.2022

Welcome everyone to this episode of the Marketing Home. Marketing You Podcast! This week we have a special guest. I am so excited to speak with Suzanne Hobson, President of Operations for Tricap Residential Group. Since I saw Suzanne present at AIM alongside Kristi Fickert earlier this year, I knew that I had to have her on the podcast to talk about this important topic of Centralized Leasing. Her...

#76 - Finding the Right Mentor in Multifamily with Danielle & Sejla 08.09.2022

Let’s talk mentorship in the property management industry and tips for transitioning from Property Manager to Regional Manager! This week we’re interviewing mentors Danielle & Sejla. I first started seeing some of Danielle’s content on LinkedIn and I was so impressed at what an encourager she was to her team. There was a specific post where she was celebrating Sejla and some of her accomplishm...

#75- Ask Barbara Anything - Unengaged Team, Resident Issues, Systems and More! 25.08.2022

Grab the free resources mentioned at TrySproutFreee.com. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

#74 - September Marketing & Retention Ideas for Apartments 18.08.2022

Get the freebies shown HERE . Connect on Instagram . Connect on LinkedIn . Learn more about Sprout Marketing . Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

#73- 5 Skills Every Marketing Director Needs 11.08.2022

>> Copy Cure Writing Course >> Connect with me on Instagram and LinkedIn . >> Join the FREE Sprout Membership and get an email from me in your inbox each week. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

#72- An Insiders Look at Building Community with Brent Williams of Multifamily Insiders 28.07.2022

Get my weekly email when you join our free membership at TrySproutFree.com. Connect with Multifamily Insiders MultifamilyInsiders.com Multifamily Sharespace Facebook Group Multifamily LinkedIn - Join over 44,000 Insiders! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://...

#71 - Apartment Ideas & Resident Events for August 21.07.2022

Get the freebies shown at TrySproutFree.com. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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