Sprout Marketing

Multifamily Mix with Barbara Savona

Business EN ↓ 218 episodes

Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode. Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunitie...

Author

Sprout Marketing

Category

Business

Podcast website

redcircle.com

Latest episode

Jun 26, 2026

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Episodes

Thriving in Property Management: 6 Top Wellness Strategies & Expert Experiences 09.01.2024

In the world of multifamily housing, YOU are the best pro at taking care of other people's homes, making sure everything runs smoothly, and keeping outside spaces in tip-top shape. We applaud you! But sometimes it’s not easy taking care of our own well-being. That’s why this week on the Multifamily Mix, we are sharing practical tips for boosting your wellness.  Tune in to find out more about t...

Multifamily Mindset:Setting Goals That Stick 02.01.2024

Step into the world of effective goal-setting with our latest "Multifamily Mix" episode! Join Barbara Savona as we uncover the secrets to setting and achieving impactful goals in the multifamily industry. This episode offers a treasure trove of strategies for balancing achievement and habit goals, alongside practical tools for tracking progress. Get ready to receive a boost of motivation t...

January Resident Events That People Will WANT to Attend 26.12.2023

Dive into the heart of community building in this not-to-be-missed episode! We're unveiling the groundbreaking REACH framework, a fresh approach to connecting with residents in multifamily housing. Plus, get ready to fill your January 2024 calendar with 12 dynamic resident events designed to foster engagement, joy, and a strong sense of community. 🌟 What's in store? Fit Life Events Three...

The Big Reveal: Unboxing 'Multifamily Mix' with Barbara & Marci 26.12.2023

Tune in to this special episode of 'Multifamily Mix' as your hosts Barbara Savona and Marci Gonzalez engage in a rapid-fire Q&A session revealing the exciting new direction of our rebranded podcast. Barbara, the CEO of Sprout Marketing and multifamily industry expert, answers questions about the reasons behind the rebrand, the fresh perspectives we're bringing, and the exciting new...

September Resident Retention & Event Ideas 22.08.2023

IN THE SEPTEMBER EDITION OF SPROUTMONTHLY, YOU’LL FIND: 12 Unforgettable Resident Events with a Gourd-geous Resident Breakfast Feature Over 30 Notices & Reminders Coordinating Renewal Design & Gift Ideas Bonus Social Event Pack 5 Resident Gift Ideas on a Budget Plus, Canva Templates for Resident Newsletters, Event Lists & Calendars Sign up for our free membership & grab your sample...

The Truth Behind the Trends with Dom Beveridge: What's Really Going On with Centralization & AI? 15.08.2023

In this week’s podcast episode featuring Dom Beveridge, the publisher of 20 for 20 , we shed light on the intricate truths behind trends in multifamily housing, specifically, the concepts of centralization and the integration of artificial intelligence (AI). As an industry expert, Beveridge provides valuable insights into these evolving dynamics. You might be surprised to hear him challenge the no...

From Good to Great: Transforming Renewal Conversations 08.08.2023

Regardless of where we are or what the economy is doing, renewal conversations with your residents can be challenging. But renewals are so important because it is easier to keep the residents you already have living at your community than to go after new ones. But how do we keep them? In this episode, we delve into the crucial topic of renewal conversations in multifamily housing and uncover pract...

#66 - Two Ways to "Clone" Yourself and Get More Done 01.08.2023

I wish there were two of me so I could get more done! Why can’t I be at two places at once? There isn’t enough of me to go around! If you’re an entrepreneur running your own business or a property manager running a business like it’s your own, you’ve likely thought this a time or two. Am I right? I promise I’m not spying on you. I’ve just been in your shoes. When I first started as a property mana...

Effortless Social Media: Scaling Strategies for Success 25.07.2023

If you're a property manager feeling overwhelmed by managing social media alongside your existing responsibilities, listen in as we explore how to make social media doable and easy by laying a solid foundation for your strategy and building scalable systems for consistent content creation and engagement. On this episode of Marketing Home, Marketing You , we dive into all things social media an...

August Resident Retention & Event Ideas 18.07.2023

From Treasure Island parties to Back-to-School events, the August edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas. 20 Resident Event ideas including: Treasure Island Party Grab and Go Bounty Bar Virtual Treasure Hunt Block Party Summer Kits To Go First-Day of School Photo Booth Trail Mix Bar Learn more about our RETENTION MEMBERSHIP with ACCESS to SPROUT...

AI in Multifamily: Practical Applications, Potential Pitfalls, and Job Security 11.07.2023

Welcome to Marketing Home, Marketing You. This episode with guest, John Gonzalez of the ITEX Group, is all about AI. That's right, artificial intelligence and how it's influencing Multifamily Housing. At all the conferences I've been to this year, that's what everyone is talking about. But how do we make AI practical? How does it affect leasing? How will it affect management, maint...

The Power of the 3 Day Reset - Small Changes, Big Impact 04.07.2023

Do you ever feel like you've gotten off course somewhere in your life? Maybe you're excelling in one area, but you feel like other areas are falling apart. For example, you're doing awesome at work but your house is a wreck. Your balance just feels off. On this episode of Marketing Home, Marketing You we're diving into the power of a three-day reset. Making small changes over a thr...

July Resident Events & Retention 27.06.2023

IN THE JULY & AUGUST EDITION OF SPROUTMONTHLY, YOU’LL FIND: 30 Unforgettable Resident Event Ideas Renewal Conversations: 3 Things You Can Control + 10 Canva Renewal Templates for Summer 5 BUDGET-FRIENDLY Resident Gift Ideas for Move-Ins, Renewals, or Just Because 10 Resident Notices You Need for the Season Plus, Canva Templates for Resident Newsletters, Event Lists & Calendars Learn more a...

Behind the Scenes: Sprout's Creative Director Tells All 13.06.2023

This week's episode was an emotional rollercoaster as we say goodbye to our esteemed Creative Director, Rebecca Ross. Our heartfelt conversations delved into the significance of embracing change and personal growth, while also acknowledging the profound emotional impact that accompanies a career transition. Tune in and immerse yourself as Rebecca candidly reflects on her remarkable 11-year ten...

The Power of People: Recruiting Motivated Employees and Fostering Winning Teams with Property Management President Robbie Mejia 06.06.2023

On today's podcast, we have Robbie Mejia, President of Property Management. We'll hear about her role, specifically regarding the people. Listen in as we discuss recruitment & hiring, culture, team motivation, accountability, delegation, and more. TUNE IN TO HEAR ROBBIE SHARE: [00:02:10] The Role: President of Property Management [00:04:32] The Power of Culture: It's An Action, Not...

Happiness Formula for Property Managers: Strategies Revealed + Inspirational Interview 30.05.2023

As a property manager, you face endless challenges, from juggling numerous responsibilities to delivering exceptional service to your teams and residents. We've had the privilege of working with thousands of on-site property managers, witnessing their triumphs and struggles firsthand. Drawing from our extensive observations, we've identified three areas that can empower property managers t...

AIM Conference: What Property Managers and Apartment Marketers Need to Know 16.05.2023

While I was hoping to do LIVE coverage of the AIM (Apartment Innovation and Marketing) Conference last week, it was just too jam-packed! Instead, I went about trying to absorb and bring back what onsite teams could really use. Two major themes emerged in this year's conference : AI and centralization. It is crucial for property managers and leasing professionals to stay curious about AI techno...

The Vital Link: Exploring the Essential Role of the Regional Manager 02.05.2023

Today, on the Marketing Home, Marketing You podcast we are joined by two regional managers who help us take a behind-the-scenes look at the role of the regional manager. I’m so excited to introduce Carla Simmons and Amanda Gunn. The role of a regional manager is critical in property management, as they oversee multiple properties within a specific region. They serve as a link between property owne...

May & June Resident Event Ideas 25.04.2023

The May and June edition of  SproutMonthly: The Apartment Marketing Magazine  is full of resident event ideas you don’t want to miss!  22 Events to Get Residents Talking Summer Marketing, Follow-Up, and Referrals How to Turn Events Into Marketing Follow-Up Scripts Meet the Sprout Co-Founders this Convention Season Summer: Resident Gifts for Welcomes, Renewals, or Just Because & Resident Notice...

Leasing Unplugged: A Look Through the Lens of a National Leasing Director 28.03.2023

As National Director of Leasing at GMH, Alex Rippy's role is multifaceted and dynamic. Alex joins us this week and we talk all things leasing. Tune in to hear Alex share: Can you tell us about your current role as National Director of Leasing and what a typical day looks like for you ? How do you manage to oversee leasing for student housing, conventional housing, and innovative living ? How d...

COO Liz Schloss on Decision Making, Delegating, and Thriving in an Executive Role 21.03.2023

We’re celebrating our 100th podcast episode with Liz Schloss! 100 is such a powerful and significant number and I love that it represents infinite possibilities as well. It made perfect sense that I would be interviewing Liz Schloss, COO of Baron Properties. Listen in as she shares her methods for decision-making, delegating, and thriving in an executive role. TUNE IN TO HEAR LIZ SHARE: As COO of...

April Resident Events + Secrets from a Luxury Marketing Specialist 14.03.2023

The April edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas, plus, we’re sharing secrets from a luxury marketing specialist. This week I have a special guest with me- Carly Peters, Senior Marketing Specialist at Quarterra. As a Marketing Director over ten luxury communities, you’ll want to hear Carly answer these insightful questions: What is your current r...

Multifamily Through the Lisa Trosien Lens: A Career of Lessons 07.03.2023

Lisa Trosien,  Award Winning Multifamily Speaker, Educator, Consultant, Mom, Proptech Advisor, Sales Training Expert, Apartment All Star … is joining us for this week’s podcast. And she’s sharing a career’s worth of lessons. Lisa has experience with everything from affordable and Section 8 housing to new construction and class A++ assets, and she’s worked in virtually every type of location – from...

Mike Wolber & Chris Arnold: Personal Branding Strategies Revealed 28.02.2023

This week we’re sharing DOUBLE the gems with personal brand geniuses Chris Arnold , Co-founder of Authentic Form & Function and host of Transforming Cities, and Mike Wolber, Chief Revenue Officer at Rent Dynamics and host of Modern Multifamily. Tune in to see how personal branding can help you as an individual and also your company. We’re talking about the sharing of knowledge, gaining attenti...

Your Apartment Community Marketing & Resident Event Plan for March 14.02.2023

In the March & April edition of SproutMonthly: The Apartment Marketing Magazine you’ll find all things Spring: 25 Fresh Resident Events 10 Ideas to Drive Leads Walk-thru Wednesday: Virtual Tours Made Easy Secrets to a Community Garden with Anna-Maria Dimitratos RPM Careers Week Gift Guide Resident Gifts for Welcomes, Renewals, or Just Because Monthly Planning Calendars Plus, don’t miss our spe...

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