Multifamily Mix with Barbara Savona

This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents,...

When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, Barbara Savona dives into a game-changing strategy: batching . Learn how batching can simplify your social media process and make post...

Boost resident retention and keep your community engaged with 12 fun, easy-to-execute November event ideas! In this episode, we share creative ways for property managers to enhance resident satisfaction, strengthen community bonds, and elevate your apartment marketing game. Episode At A Glance: 00:00 Welcome to the Multifamily Mix 00:21 Meet the New Additions 00:51 November Event Planning Essentia...

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this fall! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https:/...

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances. EPISODE AT A GLANCE: 00:00 Introduction to the Multifamily Mix 00:21 Checking In: Summer Break and Resident Events 02:26 About...

In this episode, we’re recapping all our takeaways from NAA Review My Notes With Me: Takeaways from NAA Apartmentalize 2024. We explore effective strategies for personalizing multifamily marketing to boost resident engagement. Experts discuss leveraging data insights, community-focused campaigns, and digital platforms to enhance satisfaction and occupancy rates. Discover actionable tips to redefin...

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances. Try Sprout For Free: trysproutfree.com Episode At A Glance 00:00 Introduction and Welcome 00:41 Podcast Feedback and Reviews 01...

In this episode, Barbara chats with Leslie Jackson, a functional nutritionist, to bring you practical wellness tips to enhance your well-being and create a healthy balance in the busy multifamily world. You’ll learn to prioritize health amidst busy schedules, discover actionable strategies for balanced meals, stress management, and how to foster a community that makes you want to be your best self...

Barbara Savona chats with Priyanka Agarwal, Director of Public Relations at J Turner Research, to explore multifamily marketing and property management strategies aimed at boosting resident retention. Priyanka shares her expertise on the importance of resident reviews, reputation currency, and fostering positive resident experiences. You’ll get practical tips for positively influencing reviews, ha...

Dive into multifamily magic with Barbara Savona as she unveils 12 summer-themed resident events, from pool side to chalk art contests, designed to elevate community engagement and satisfaction all summer long. Tune in to "Multifamily Mix" for innovative ideas and expert insights every Tuesday! 00:00 Welcome to the Multifamily Mix! 00:35 Behind the Scenes with Sprout Marketing 01:42 Sprout&...

In this episode of the Multifamily Mix podcast, Barbara Savona chats with Janet Rosseth, Founder and CMO of Cadence Marketing Solutions, about navigating lease-ups when things don't go as planned. With over 25 years of experience, Janet shares valuable insights into overcoming common challenges, from pre-leasing delays to post-Certificate of Occupancy lulls. She emphasizes the importance of cr...

Barbara is joined by Brandon Willis, from GMH Communities, as they talk through all the obstacles and triumphs that come with lease-ups. Brandon takes us through his incredible career and shares all the lessons learned - from his time in the leasing office at student housing to his new role as the Regional Leasing Manager for multiple properties. He gives great insight into the importance of effec...

Barbara and Marci talk about 17 proven strategies to get you higher resident attendance at your next resident event. From how you invite residents, send out reminders and create anticipation, to even including them in your event planning, we give you all the secrets to crafting an apartment community where residents get excited about the community events. Whether you tackle all 17 or just take on...

Barbara and Marci talk through ideas for innovative resident events for apartment communities, student housing, and senior living. No matter what your budget or time crunch, these events are easy to put together and be successful thanks to Sprout Marketing’s done-for-you event marketing options. You’ll get ideas for summer BBQ, resident staycation, taco bars, and more! To see the designs Barbara a...

Barbara gets insights from Kindle Baumgarten, a regional marketing coordinator, on the challenges of managing multiple lease up projects for developers while ensuring the developer's vision and brand guidelines are incorporated at every stage of the process, and upheld by everyone from developer to leasing agent. Kindle shares how she juggles responsibilities, maintaining focus on individual p...

This episode of the multifamily mix podcast, hosted by Barbara Savona of Sprout Marketing, kicks off a series focused on leasing strategies in new developments. Guest Chris Arnold, co-founder of Authentic, discusses the importance of starting marketing efforts early in the development process for maximized performance and ROI. The conversation covers the lease-up timeline, from initial ground-brea...

I’ve just returned from an incredible trip that was equal parts adventure and learning – the Multifamily Social Media Summit in Napa, California presented by Esteem Media. Imagine the perfect blend of insightful marketing wisdom and the breathtaking beauty of Napa. Since we couldn’t pack you in our suitcases, we decided the next best thing was to bring the experience to you through this blog. List...

Welcome to the latest episode of "The Multifamily Mix," where we blend apartment marketing and retention with a splash of encouragement. This week we are mixing things up extra and coming to you from a social media summit in Napa. We promise we got a lot of work done while here and we’re excited to share some of this with you, in addition to our 12 April resident events! So for those of yo...

In the fast-paced world of multifamily housing, where effective property management and innovative marketing strategies are key, the role of mentorship cannot be overstated. The Multifamily Mentor Matchmaking Group stands at the forefront of this movement, driven by the visionary leadership of Tara, a seasoned professional with a passion for connecting industry veterans and newcomers. Here's a...

In today’s bustling digital era, multifamily housing professionals face the challenge of effectively utilizing social media to engage audiences and strengthen community bonds. Our recent live webinar, packed with questions from industry peers, shed light on overcoming common hurdles in the multifamily social media landscape. Here’s a distilled guide to elevate your social media strategy, filled wi...

>> Grab your free calendar planning packwww. TrySproutFree.com In this episode of 'The Multifamily Mix', Marci and Barbara of Sprout Marketing discuss creative ideas for 12 resident events to be held in March, featuring a range of themes and activities. The episode also includes suggestions on how to involve local businesses in the events to foster community connections. Additionally...

Excitement is in the air! I've distilled some powerful insights into our newest podcast episode,  "Signature Leasing: A Consultant’s Guide to Branding Excellence," designed to supercharge our leasing approach. Here’s a glimpse of the transformative strategies awaiting you: Elevating the Leasing Role: It's more than a job; it's an art. Ready to refine yours? Building Authentic C...

Imagine still loving your job after three decades. Sounds crazy, right? But it's totally doable.  This podcast episode is all about how a sprinkle of positivity can skyrocket customer satisfaction. Harvard Business Review says it can jump by 42% - and I totally believe it! You know what's even cooler? Engaged employees can boost productivity by 21% and cut turnover by 59%.  That's what...

Welcome to the latest episode of "The Multifamily Mix," where we blend apartment marketing and retention with a splash of encouragement. Today, we delve into February's issue, packed with fun and budget-friendly resident event ideas for your multifamily community. Remember, these events are not just about fun; they're about strengthening community bonds, enhancing resident satisfac...

Even in an era where AI and digital platforms are at the forefront, grassroots marketing remains a remarkably effective and vital strategy in property management. As digital interactions become more prevalent, people increasingly crave the authenticity and personal touch that only a grassroots approach can offer. This enduring strategy continues to shine in a high-tech world, underscoring that gen...