Multifamily Mix with Barbara Savona

This is our last recap episode of our Small Actions, Strong Communities Initiative, but we're going out with some fun ones! You'll get some event ideas, outreach marketing inspo, but you'll also get ideas for how to take care of YOU and your team. Property management is a stressful industry and if you don't stop and take time and celebrate your team's wins, you'll burn out...

In this special recap episode, we're walking you through real-life wins from our latest  Small Actions, Strong Communities  campaign - spotlighting everyday ideas that transform into meaningful resident engagement and standout leasing moments. From pizza-themed move-in gifts, to follow-up techniques, to social media category ideas, we're helping you fight overwhelming with action that give...

In this episode of  The Multifamily Mix , we recap highlights from Sprout’s July campaign,  Small Actions, Strong Communities . These bite-sized marketing and retention tips are designed to make your job easier — and they’re already making a big impact at apartment communities across the country. From $5 ideas that help drive leases to easy testimonial tricks and time-saving social media hacks, th...

Small actions, big results—again. In this episode, we’re recapping more easy, low-effort marketing and retention ideas from our July series: Small Actions, Strong Communities. If you’re short on time but need fresh ways to engage residents, boost visibility, and make renewals a little easier, this is your shortcut. Here's what you'll see: Summer Picnic Resident Renewal Basket Blueberry Muf...

We’re bringing our  Small Actions, Strong Communities  challenge—originally launched on Instagram and TikTok—straight to your earbuds. Why? Because in just one week, this series brought in  168 new followers  and sparked major buzz… and we knew our podcast fam needed in. Inside this episode, you’ll get a recap of our favorite bite-sized ideas from the series so far. These small but mighty actions...

Feeling the mid-summer slump at your community? You’re not alone—and this bonus episode of The Multifamily Mix is your antidote to burnout. Barbara Savona shares why “low power mode” isn’t quitting—it’s a strategy for sustainability, sanity, and stronger results. Discover how small, consistent actions across marketing, renewals, social, and resident appreciation can create major impact—without bur...

Overwhelmed by apartment social media marketing? In this episode, Barbara Savona shares a time-saving content strategy designed specifically for property managers and onsite teams. You’ll learn how to use content categories to simplify your posting process, keep residents engaged, and attract new prospects — without burning out. Whether you manage one community or several, this episode gives you p...

Planning resident events in July but feeling short on time, staff, or budget? This episode of The Multifamily Mix is packed with summer-friendly, low-lift resident event ideas perfect for busy property managers and on-site teams. Whether you're trying to boost resident engagement, support your apartment marketing goals, or just need something easy that still feels fun—this one's for you. T...

Want your apartment community’s social media to actually do something—like drive engagement, build connection, and fill units? In this episode of The Multifamily Mix , we’re sharing the first two steps to creating binge-worthy social media content that stops the scroll and turns viewers into residents. You’ll learn how to: Think like a Netflix producer to keep your audience hooked Use Instagram hi...

Feeling overwhelmed during rent week? This quick episode is your survival guide. Packed with encouragement, practical micro-resets, and real-talk for burnt-out property managers juggling resident issues, corporate pressure, and zero time to breathe. Whether you're in leasing or management, take 10 minutes to reset, recharge, and protect your peace. Get your spark back at work and in life with...

In this episode of The Multifamily Mix , we’re diving into the #1 thing your residents actually want: better events—and how to make them happen without burning out your team. 🎉 Host Ashley walks you through how property managers can use event marketing to drive renewals, build community, and boost resident satisfaction—all while staying organized and under budget. You’ll learn: How to plan ahead...

Feeling overwhelmed, stretched thin, or like you're running an entire apartment community solo? You’re not alone—and this episode is for you . In this special Sparkline series of The Multifamily Mix , host Barbara Savona shares raw, real voice memos sent to actual property managers navigating tough seasons. These aren’t polished case studies—they’re boots-on-the-ground stories from multifamily...

Today we're in your ear just because we don't want you to miss this - if you're feeling stuck or overwhelmed with social media, you’re not alone—and we’ve got something to help. In this quick bonus episode, we’re giving you a peek inside the SPARK membership, where we’re kicking off a 30-day social media challenge for the month of May. Each day gives you one simple, doable action to sh...

This quick, no-fluff pep talk is for the overwhelmed property manager who’s still showing up - tired, under pressure, and doing her best. If you work in multifamily, manage a leasing office, or support residents day in and day out, this is your reminder that your work matters—even on the hard days. Grab a coffee, press play, and breathe. You’ve got this. Get Your Spark Back: sparkbysprout.com Get...

🎉 In this episode of The Multifamily Mix , we're sharing 4 fun and easy resident event ideas for May that will help you boost engagement, build community, and make your marketing life easier. From a Derby Day watch party to a colorful Not-Your-Average Taco Night , these events are designed with apartment communities and busy property management teams in mind. Need ready-to-use invites, shoppi...

In this episode of The Multifamily Mix , Ashley and Marci share three easy and fun resident event ideas that will help property managers boost resident engagement and retention this April. From a self-care grab-and-go station to a resident step challenge , and a spring-themed event perfect for Earth Day, these events are simple to plan and low-cost . Plus, if you're a Spark member , you'll...

Renters today are looking for eco-friendly, socially responsible communities —is your property keeping up? In this episode of The Multifamily Mix , we’re diving into ESG marketing and how property managers can use sustainable apartment marketing strategies to attract more renters, boost resident engagement, and strengthen their community’s reputation. Tune in to learn: ✅ How to incorporate ESG in...

In this episode of The Multifamily Mix , we’re covering March resident event ideas and how to navigate tough renewal conversations with confidence. You’ll get spring marketing ideas for multifamily , including a Spring Forward Picnic and a Read Across America Book Swap , designed to boost resident engagement and create a stronger sense of community. Plus, I’ll walk you through renewal conversation...

Struggling to fill vacancies? In this episode of The Multifamily Mix , we’re diving into Preferred Employer Marketing —a powerful outreach strategy that helps property managers connect with local businesses to attract high-quality renters. Learn how to identify ideal employer partners, create irresistible leasing incentives, and implement apartment outreach marketing ideas that drive lease convers...

This episode of The Multifamily Mix explores how qualities we embody, like clothing, shape how we feel and how others perceive us. Just as an outfit can affect your confidence or mood, consciously "wearing" traits like patience, kindness, or ambition can transform how we show up professionally and personally. Barbara Savona shares insights on identifying qualities you admire in others, int...

Join our $7 membership : sparkwithsprout.com  Leave us a voice memo : speakpipe.com/MultifamilyMix Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

In this episode of The Multifamily Mix , Barbara Savona, founder of Sprout Marketing, is joined by Marcy for an engaging discussion about the inspiration behind Sprout Marketing, its frameworks, and the new Spark membership. They explore Barbara’s philosophy of starting small to achieve impactful results, her full-circle approach to marketing, and practical strategies for property managers to stre...

In the first 2025 episode of The Multifamily Mix , we tackle burnout in property management and multifamily marketing with simple, actionable strategies to help you rediscover your spark. Join Barbara Savona as she shares a step-by-step approach to apartment marketing, resident retention, social media, and communication—designed for busy property managers and onsite teams. Get ready to streamline...

In this episode of The Multifamily Mix , Barbara Savona of Sprout Marketing shares creative ideas for resident events to kick off January 2025, focusing on their dual purpose: resident retention and marketing opportunities. She introduces engaging event concepts like a soup tasting extravaganza , a grab-and-go soup bar, a virtual "Guess the Soup" restaurant challenge, and highlights unique...

In this episode of The Multifamily Mix , Barbara Savona dives into essential strategies for multifamily marketing , focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and...