Multifamily Mix with Barbara Savona

When occupancy is low, it’s easy for teams to go into panic mode and start trying to fix everything all at once. But scattered energy rarely creates momentum. In today’s Morning Minute, Barbara shares a simple mindset shift for overwhelmed property managers: identify the lead domino. The one thing that, if improved, makes everything else easier. She also shares a few easy resident event and outrea...

We made it to Friday. And before you fully check out for the weekend, I want to share something I’ve done for years that’s made a huge difference. I call it “Friday Frustration.” I know… it sounds backwards. But stick with me. Instead of letting the little things from the week pile up or carry over, this is your moment to sit down, reflect, and actually do something with them. Grab your favorite d...

I was thinking back to my onsite days, and one of my favorite little routines we used to do was something called “Drive-Thru Thursdays.” It was simple. Anytime someone on the team was out grabbing lunch, running errands, or making a stop, they’d take a few flyers with them and leave them along the way. Some weeks it was just a couple of places. Nothing big. But over time? It added up. By the end o...

I know how easy it is to feel glued to your desk all day long. So here’s my ask… could you take just 15–20 minutes for yourself today? Step away. Put on your favorite music. Sit in your car with the AC blasting if you need to. Drive around the block. Or listen to something that fills you up for a few minutes. I know it can feel like everything will fall apart if you step away, but the truth is, co...

If today has you in the middle of those tougher conversations around late rent and fees, I wanted to drop in with a quick reminder. You can’t always control how residents show up, especially in stressful situations. But you can control what you carry with you after the conversation. There’s a quote I love about not letting people walk through your mind with dirty feet, and it’s such a good visual...

I know today might already feel full. Collections, emails, residents, all the things. So instead of adding more, I wanted to give you something simple. In this quick drop-in, I’m sharing four outreach ideas for May that are already built for you. Teacher Appreciation, Nurses Day, Receptionist Day, and Rescue Dog Day. These are the kind of moments where you don’t have to overthink it. Print a flyer...

A quick Saturday reset for onsite teams. If traffic is light, use today to create momentum. Knock out one thing you’ve been putting off, then use any extra time to work on something that helps future you. Small wins count.  Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https:...

Today’s reminder: maybe you don’t know yet. Maybe you haven’t reached it yet. Maybe it hasn’t worked out yet. “Yet” creates room for growth, progress, and possibility when frustration tries to tell you the story is over. Keep going, your current moment is not your final chapter. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries...

I wanted to send you a little personal voice memo because I'm craving something different...something more personal...and you might be craving the same thing. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Video content matters for leasing and marketing, but for most onsite teams it feels heavy, awkward, and time-consuming. In this episode, we’re sharing a low-lift approach to creating video content without adding more to your workload. Learn how to capture simple clips while you’re already walking the property, opening the office, or resetting spaces — then batch and post them later using quick tex...

Management changes, renovations, new ownership, staffing shifts — transitions happen all the time in property management. The real challenge isn’t the change itself, it’s how it’s communicated. In this episode, we’re sharing a simple framework for communicating clearly and calmly with residents during periods of uncertainty. You’ll learn how to answer the three questions residents care about most,...

Resident events feeling repetitive? Low turnout? Same snacks, same setup, same results? In this week’s Try It episode, we’re talking about one simple shift that can transform your multifamily resident events from “just okay” to memorable: adding whimsy. If you’re a property manager, leasing professional, or onsite apartment team member , this episode breaks down how to boost resident engagement ,...

Leasing traffic slow or stalled? This week’s Try It episode walks through a simple outreach strategy that can bring in qualified leads without relying on discounts. We’re talking medical outreach marketing — how visiting local hospitals, clinics, and offices can spark leasing conversations, build employer relationships, and keep your community top of mind. You’ll hear what to say when you walk in,...

You’re not defined by one building, one title, or one job—you’re building a career that moves with you. This episode explores property manager career development through confidence, self-investment, and practical tools like a quiet career portfolio. Discover simple ways to track wins, strengthen your resume and portfolio, and treat your career like the long-term asset it truly is. Invest in yourse...

Most non-renewals don’t happen because of one big moment—they happen because of the small ones that add up. This episode explores how resident appreciation, trust, and authentic connection drive apartment retention long before renewal season. Discover budget-friendly renewal ideas, practical tools for property managers, and how simple appreciation strategies can turn everyday interactions into lon...

Referrals don’t need more effort — they need a better system. In this episode, Barbara Savona shares how property managers can turn resident referrals into an always-on apartment marketing strategy using simple “Referral Automation Stations.” Learn how small, budget-friendly setups in high-traffic areas can spark trust, boost engagement, and help residents do the marketing for you. If you’re looki...

Short on time but still want meaningful resident engagement? This episode delivers a simple, low-budget resident event idea that creates consistent touchpoints without adding stress to your day. Barbara Savona, CEO of Sprout Marketing, breaks down how to use a “Guess How Many” event station to spark participation, fuel apartment social media content, and build trust with residents — all while auto...

When prospects scroll your apartment community’s social media, they aren’t looking for perfection — they’re looking for reassurance. In this episode of The Multifamily Mix , Barbara Savona, CEO of Sprout Marketing and former property manager, shares a simple social media strategy designed to build trust, lower skepticism, and help prospects feel comfortable before they ever tour. This week’s “Try...

Renewals don’t have to feel cold, transactional, or stressful. In this episode of The Multifamily Mix , Barbara Savona, CEO of Sprout Marketing and former property manager, shares a simple, seasonally timed renewal strategy designed to improve resident retention and soften renewal conversations before paperwork ever hits the door. This week’s “Try It” focuses on humanizing the renewal process by i...

Pet-friendly living isn’t a perk anymore — it’s a deciding factor. In this episode, we talk about why pet-friendly apartment marketing needs to move beyond the usual Yappy Hours and costume contests and start feeling more intentional. We break down how small, thoughtful pet-focused moments can strengthen resident connection, support retention, and improve leasing performance without adding more wo...

Every floorplan has a somebody, even the ones that feel hard to lease. In this episode, Sprout Marketing shows property managers and onsite teams how to stop apologizing for challenging units and start marketing them with confidence. Learn how to reframe common objections like darker apartments, first-floor units, or smaller layouts into strengths that match real renter lifestyles. You’ll walk awa...

Property management is a lot more than leasing units — and if you’ve ever felt the pressure of juggling renewals, resident needs, marketing expectations, and a never-ending to-do list, this episode is for you. In this episode, we’re having an honest, grounded conversation about apartment marketing and resident retention from the perspective of people who have actually lived it. We talk about what...

Burned out but still showing up for your residents, your team, and your owners? This episode is for you. In this monthly coaching session, we’re talking about small, realistic ways to infuse joy into your day —even during the hardest weeks in property management and multifamily marketing . If you’re a property manager, community manager, leasing leader, or part of an apartment marketing team , you...

If you think outreach marketing is a waste of time, you’re not alone — but you're also probably doing it wrong. In today’s episode, I’m sharing the proven strategy we used to generate real results through outreach marketing blitzes, including one campaign that led to 45 leases in 90 days. I’ll walk you through how to set goals, prepare the right materials, pick your blitz date, approach local...

Burnout is one of the biggest challenges in property management—and it often sneaks up when you’re wearing every hat. In this episode, Barbara shares the quickest path to burnout and how property managers can prevent it , even when budgets are tight. You’ll learn three practical strategies to protect your energy: focusing on your highest-value work, using smart tools that save hours and generate R...