Sprout Marketing

Multifamily Mix with Barbara Savona

Business EN ↓ 218 episodes

Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode. Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunitie...

Author

Sprout Marketing

Category

Business

Podcast website

redcircle.com

Latest episode

Jun 26, 2026

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Episodes

#45- Hands Down THE BEST Advice You Will Get on Keeping Property Management Teams Engaged, Motivated & Accountable 23.12.2020

In this session you will learn: Why easing up on your team might be counterproductive What your leadership style is - dominator or protector How to offer the right amount of challenge and support How to have weekly one-on-ones with your team to drive the results you want How to progressively escalate conversations (without emotion) to address barriers Go to episode webpage here. Get your spark bac...

#44- Hire Right the First Time and Reduce Employee Turnover at Your Community 17.12.2020

The first one is to define the IMPACT you want to have. If you have people that are excited about being in the multifamily housing industry and want to have a similar impact as you, your ability to clearly define what that impact is and what that purpose is is really critical. The example that I use is I would never really be a good team member if Coca-Cola or Pepsi hired me. I'm trying to sto...

#43- 7 Resident Events for December 2020 02.12.2020

To my property management friends, I rounded up 7 FUN events for you to finish 2020 strong. I know, I know…we are ready for 2020 to be over but you know what? We are the type of people that don’t stop when it gets hard. We regroup and get. it. done. And we do it in style. There is something for everyone - budget-friendly, simple, glam…we got it all! And guess what? I have a special offer for you....

#42- We Paid Our Employees NOT to Work...Here's What Happened 25.11.2020

Visit MarketingHomeMarketingYou.com for all the resources mentioned in this episode. Click on episode #42. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

#41- Smart Apartments: The Future is Here with Felicite Moorman, STRATIS CEO 11.11.2020

We are always looking for ways to add amenities to our communities and if there is an opportunity for ancillary income, even better! That’s why I was so excited to virtually “sit down” with STRATIS CEO, Felicite Moorman to talk all things Smart Apartments and Intelligent Buildings. She shares how technology is shaping the landscape of multifamily housing and opening up opportunities that we’ve nev...

#40- Easy Apartment Resident Appreciation Ideas for November 28.10.2020

Whether you choose to do these events and gifts as a Resident Appreciation Week or sprinkle them throughout the month is up to you! These ideas are simple and fun. We’ve incorporated some of the Creative Holidays from November. Grab your free calendar to start planning! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https:/...

#39- Facebook Ads: A 2021 Marketing Strategy Essential for Multifamily Housing 22.10.2020

>> Who can benefit from Facebook ads? >>Should individual communities set up Facebook ads or should it be tackled at the management company level? >>Where to start? >> How important are digital graphics and messaging to the success of your FB ads strategy? >> How to pick the right ad agency or partner? Get your spark back at work and in life with Sprout's $7 SPARK...

#38- How Property Managers Can Better Manage Anxiety with Licensed Therapist, Clifton Fuller 14.10.2020

>>Clifton’s connection to multifamily >>Why is anxiety on the rise? >>When does normal anxiety turn into anxiety disorder? >>What are the symptoms? >>What practical steps can someone take to alleviate anxiety? Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy &...

#37- Fighting the Quarantine Funk: Why I Hired a Health Coach & The Unexpected Payoffs 07.10.2020

This is a little bit of a unique episode because I’m sharing a personal journey I’ve taken to lose weight over the last six months. Many commented and sent direct messages on social media, asking what I did to lose weight, so I thought I’d share my experience in a podcast episode. Let’s rewind for a sec… When COVID and quarantine first started, I found myself going between two reactions involving...

#36- Fall Apartment Marketing Plan: Small Idea, Big Impact 26.08.2020

One of the biggest lies that we’ve been taught to believe is that bigger is better. That in order to have a thriving community we have to have the latest amenities, the most over-the-top giveaways, and host events to rival a Kardashian bash. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy...

#35- Bill Nye: Creating a Culture of Accountability 19.08.2020

We answer these questions and talk about: How do we know what our culture is really like? How can you change it around? Setting rules actually handicaps your employees. How to let someone go (and how it can actually be a good thing!) Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-O...

#34- Funding, Mentors, and Tough Self-Talk with Elizabeth Francisco, President & Co-Founder of ResMan (Part 2) 03.08.2020

This podcast episode will help anyone in multifamily - whether onsite or on the supplier-side- to dream big, and get to your goals! Elizabeth Francisco, President of ResMan, shares how she got funding for ResMan, how to utilize apartment association events to build your career, and when to know if you need to move on to another opportunity. Tune in. Get your spark back at work and in life with Spr...

#33 - Building ResMan: A Story of Resilience with President & Co-Founder Elizabeth Francisco (Part 1) 30.07.2020

Elizabeth Francisco is the President and Co-Founder of ResMan, a property management software for multifamily. With over 25 years experience in multifamily, she shares knowledge and experience of a career in multifamily. ResMan is a hugely successful company and Elizabeth Francisco has been at the center since the beginning. Property managers and leasing agents in multifamily will benefit! Get you...

#32 - A Psychiatrist and Brain Coach’s Guide to Managing Stress 29.07.2020

Join me and Dr. Nadia Bening as she shares what stress actually does to our bodies, and techniques to take care of ourselves. Just like our marketing strategy of “small steps create huge impacts”, Dr. Nadia shares our mentality of going back to basics when building foundations of health. Take these tips and transform your life. Bottom line: This pandemic is a stressful time! We know it. Making an...

#31- SIX Easy Resident Events Plus Your August Apartment Marketing Plan 22.07.2020

Feel like you’ve been on a Coronacoaster? Feeling fatigued with little inspiration for marketing? I get it. Our goal is to get back to create meaningful MOMENTS for our residents and prospects. We have a huge impact in the lives of our residents. So let’s put a little extra effort to make life special for our residents. Get your spark back at work and in life with Sprout's $7 SPARK membership:...

#30 - The Kate Good Story: From Leasing Consultant to Apartment Developer 15.07.2020

Nothing is off-limits in this conversation! Kate shares her journey, some foundational principles that have shaped her career, and how she ultimately landed her dream role as an apartment developer - combining her many passions and talents! I know you will benefit from the conversation! Listen to the audio below or check out the video for a full experience and SO many more laughs. Get your spark b...

#29 - Multifamily Moms: Meeting the Challenges of Quarantine 07.07.2020

Moms have taken on new jobs during quarantine for their family - becoming teachers, full-time caregivers, some are sole providers - all the while balancing their anxieties and stress during an unpredictable time and still keeping up with a demanding career in multifamily housing. How are they meeting the challenges? I wanted to know, so I reached out to a few of my friends and colleagues in our in...

#28 - How to Use Hashtags in Your Apartment Marketing Strategy 01.07.2020

We’re passing the mic!! This time it’s from our Sprout Fam. Rebecca Ross-Gilinsky is the Creative Director at Sprout Marketing and has a brilliant and creative mind that we loveeee her for. She’s based out of Chicago, so we enjoy all the pics of snow she sends our #watercooler Slack channel, and her quarantine TikToks are not to be underestimated. Rebecca is a pro. Learn from her today on the topi...

#27 - Social Media Posting + Event Plan for Your Apartment Community [July 2020] 24.06.2020

We are learning that we need to love where we live…now more than ever. Remind your residents and show your prospects that your apartment community is a place they can make that a reality! Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

#26 - The Secret to Closing More Leases From Your Apartment’s Self-Guided Tour Program 17.06.2020

Take the time to craft the prospect’s experience from start to finish, Beyonce-style. By paying attention to the details, putting yourself in their shoes, and going through the process to uncover any frustrations, you will have a high-converting, self-guided tour program in place in no time. Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com Advertis...

#24- June 2020 Social Media Posting Plan for Your Apartment Community 27.05.2020

If you are an apartment property manager that has been struggling to keep up with it all at your community (and heck, at life) the last couple of months, you are not alone, my friend! I have been thinking about you. I know how challenging it has been to deal with quarantine, social distancing and now for many, reopening their leasing office doors. (Are we ready?) Get your spark back at work and in...

#23 - What I Would Do If I Was Launching a Business Today 20.05.2020

I launched Sprout Marketing having zero ideas of what it would turn into. I am grateful for the success it’s had, but If I were starting over, I would tackle things a little differently and I’m giving you the insider info you need to start a business successfully. Here are some practical steps and tips you can use when turning your side hustle into your main hustle. Get your spark back at work and...

#22 - Putting People at the Center of Operations with Jared Miller, RedPeak COO 13.05.2020

As this COVID-19 situation unfolded we were all glued to social media watching how individuals and companies were impacted and how they would respond. From an outsider’s perspective I watched as RedPeak jumped into action very early on. The way they lead and communicate with residents and team members was so impressive, I wanted to visit with COO, Jared Miller, to learn more about what was happeni...

#21 - Practical Ways to Lead & Motivate Your Teams Today 06.05.2020

A good leader is a combo of being intentional and being consistent. And it may feel impossible during this time when things are changing literally from hour-to-hour. Lauren and I hired a business coach. And it was probably the best business decision to date that we’ve made. Here are some things we learned from our business coach. Get your spark back at work and in life with Sprout's $7 SPARK m...

#20 - Social Media NOW - Is It Okay to Sell During This Time 29.04.2020

Social media in times of crisis can be difficult to navigate as a property manager and realtor, but it doesn't have to be. Pivot your approaches to reach your goals of being a voice of authority, value, and one that people are eager to listen to! Barbara Savona breaks down how you can still "sell" on social media with minor adjustments. Get your spark back at work and in life with Spro...

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