Multifamily Insights

Marketing directly to property owners is a proven strategy to get great deals on real estate. In addition, working directly with an owner enables creative financing solutions. Brad Smotherman focuses on direct to owner marketing strategies to find deals and create attractive terms.    Brad has used direct mail, cold calling, text messages, and paid online ads to find deals. Over time, he has evolv...

Real estate investing is about increasing your capital and if you do it effectively you will grow your wealth. The one downside is the capital gains tax that investors face on the profits of their investments. Luckily, there are strategies that can help investors defer their capital gains tax obligations. 1031 exchanges are popular strategies for real estate investors, but there is a lesser-known...

With many professionals facing uncertainty with employment and more time on their hands, now is a perfect opportunity to create a side business that can generate ancillary income. Or maybe you just have a passion for a topic and would love to share it with others. Many are doing just that and converting their knowledge into online courses. Platforms like Kajabi and Udemy make it easy for anyone to...

Commercial real estate transactions can be complex with lots of paperwork and legal documents. Protecting yourself on these major transactions is vital and having a strong agreement and legal team is key. Jeff Love is a partner with Gibbs Giden Attorneys at Law. He helps investors buy all types of real estate and work through all types of deal and partnership structures.  In this episode, Jeff sha...

With no experience and no money, Steven Pesavento launched into real estate investing using credit. It sounds like a strategy from a late-night infomercial, but Steven was determined to build a successful business. He focused on building a marketing system to find real estate investment opportunities and solve the problems that owners faced.   Steven is a strong believer that mindset is key to bei...

Creating affordable housing is a challenge for many developers. Part of the issue is the cost to develop affordable housing leaves little to no profits for developers. Because of this, many developers rely on government subsidies to bridge the profitability gap. However, Scott Choppin and his firm, Urban Pacific have found opportunities with urban infill to deliver affordable housing without using...

With no investing experience, no credit, and limited funds, Reed Goossens left his home in Australia and moved to the US in 2012. He started with a duplex in upstate NY, before moving into larger apartments. To make the leap, he surrounded himself with mentors, peers, and partners, to refine and shape his approach.  Reed is the Managing Partner of Wildhorn Capital, controlling over $175 million in...

How do you get started in multifamily apartments? While Tyler Chesser was doing international marketing, he decided to transition into multifamily as a broker. Tyler received his CCIM certification, demonstrating his expertise in multifamily. After doing numerous deals, he decided he was on the wrong end of the table during transactions and decided to become an investor.  His first deal as an inve...

Marketers have a saying that 50% of marketing doesn't work. The problem is, most marketers don't know which 50% it is. This challenge sparked entrepreneur, Bill Bice to leverage data and proven strategies to drive marketing success. He founded Boomtime to help others with their marketing challenges. One of those challenges is to leverage social media to drive relationships. In this episode, Bill s...

Partnerships are never easy, especially when your partner is your spouse - especially when you have kids. Jason Yarusi and his wife Pili have developed a strong partnership on their path to building their multifamily portfolio. And they do it all with three kids that are 5 years or younger. Jason is the co-founder of Yarusi Holdings and co-host of the Jason and Pili Project, which focuses on build...

A disadvantaged youth hasn't stopped Sterling White from finding creative ways to generate cash flow. He began in single-family homes and now focuses on apartment investing. He controls almost $20 million worth of real estate as the Founder of Sonders Investment Group.    Sterling has developed a strong personal brand, thanks in part to his consistent contributions on BiggerPockets. He has now lau...

Liz Faircloth is the Co-Founder of the DeRosa Group with her husband, Matt. Together, they have completed $30MM in real estate transactions. Liz attended real estate networking events and noticed a glaring lack of women. Along with her partner, Andresa, Liz decided to launch a platform to encourage more women in their pursuit of financial freedom. Liz is the Co-Host of the Real Estate InvestHER Pl...

Finding new clients, investors, or customers is critical for any business to be successful. Many know digital marketing works, but struggle to develop a plan that effectively identifies and engages with their target audience. To help business owners leverage digital marketing to drive profits, Erik J. Olson launched Array Digital.   Erik is based in Virginia and host of The Journey to $100 Million...

An almost $2MM rebuild of a single-family home pushed Kristine Jefferson to transition into multifamily. The only problem was she knew that she wanted a partner to compliment her skillset. She found her partner at a meetup and focused on building a strong partnership that has led to a portfolio of 1400 units.    Her firm, Mission Bay Capital Partners, specializes in multifamily acquisitions and sy...

Finding the best places for real estate and multifamily investing has always been at the core of Target Market Insights. While the market research focuses on key variables such as population growth, job growth and other factors, the coronavirus (COVID-19) will leave an undeniable impact and alter the future of these markets. To gain a glimpse into which markets will thrive in a post-COVID-19 world...

Generational wealth is the goal of many real estate investors. And while the first generation works hard to create the foundation, often the second-generation has different goals and desires outside of the family business. Pankaj Sharma knows this all too well.    Pankaj is a second-generation multifamily owner/operator with over 20 years of experience in the field. His current personal portfolio...

In the past, brands and companies paid for advertising and PR. The New Rules of Marketing and PR cover how you can grow your audience and influence by creating and controlling your own content. This has been amplified by the rise of social media.  The challenge is there is a proliferation of content so in some ways, it's even harder for brands to connect with an audience.  David Meerman Scott beli...

There are many strategies to invest in real estate and finding the path that fits your interests and financial situation. Along with Chris Prefontaine and Nick Prefontaine, Zach Beach co-authored The New Rules of Real Estate Investing, which covers the successful strategies of 24 leading experts. Out of all of the strategies, Zach prefers buying on "terms." Buying on terms, means you negotiate the...

As a professional hockey player, Bob Lachance was living the dream. He traveled the world doing the thing he loved, but as his career wound down and his family expanded, he made the decision to retire from hockey. He started by flipping a house but realized he had no processes or systems. He knew he needed a mentor and found the top investor in his market to learn more.    He served as a door-knoc...

Jamisa McIvor has 20 debt-free properties through her company named after her grandmother, Rosebud. Jamisa launched Rosebud's Investments after her grandmother's death and helps investors looking to enhance their knowledge and expertise in real estate investing.  Despite her grandmother having older kids (including Jamisa's father), she chose Jamisa to take over the property when she passed. That'...

Matt Faircloth was scheduled to talk about multifamily and marketing, specifically his YouTube and BiggerPockets presence. However, with the impact of the Coronavirus on many multifamily investors, we felt it was better to talk about how he's adjusting operations real-time in response to the Coronavirus pandemic.   Matt is the President and Director of Operations at the DeRosa Group and has comple...

The coronavirus has impacted all Americans yet the real impact for multifamily investors is still unclear. As a passive multifamily investor and adjunct professor of economics, Angel Williams believes economic vacancies could go as high as 40%. She advises investors to focus on retention, not pushing rents during this period of uncertainty.    Angel is the Co-Founder of The Academy Presents and Ma...

Why is it that some of your content becomes a hit with your audience, while other pieces fall flat? What if you had more influence over determining if the content engages instead of just hoping it connects? Did you know that there is a formula writers use to produce engaging and effective content consistently?    Robert Bly has written over 85 books, including The Content Marketing Handbook and Th...

How will Coronavirus Impact Multifamily? With the Coronavirus making such an impact on the lives of many Americans, the economy is taking a plunge. Many investors are trying to determine the best path forward and what to do with their money. Should they pull it out of the stock market? Should they buy more?   And what about the reaction to the coronavirus? Are we overreacting with the social dista...

Customers are using online search to find solutions to their everyday problems, with 50% of all search being driven by Google. But how does a marketer or content creator capture this traffic? One of the key ways is through optimizing their website for search engine traffic.    Olga Andrienko is the Head of Global Marketing at SEMrush. Together with her team, she has built one of the strongest inte...