Multifamily Insights

Generational wealth is the goal of many real estate investors. And while the first generation works hard to create the foundation, often the second-generation has different goals and desires outside of the family business. Pankaj Sharma knows this all too well.    Pankaj is a second-generation multifamily owner/operator with over 20 years of experience in the field. His current personal portfolio...

In the past, brands and companies paid for advertising and PR. The New Rules of Marketing and PR cover how you can grow your audience and influence by creating and controlling your own content. This has been amplified by the rise of social media.  The challenge is there is a proliferation of content so in some ways, it's even harder for brands to connect with an audience.  David Meerman Scott beli...

There are many strategies to invest in real estate and finding the path that fits your interests and financial situation. Along with Chris Prefontaine and Nick Prefontaine, Zach Beach co-authored The New Rules of Real Estate Investing, which covers the successful strategies of 24 leading experts. Out of all of the strategies, Zach prefers buying on "terms." Buying on terms, means you negotiate the...

As a professional hockey player, Bob Lachance was living the dream. He traveled the world doing the thing he loved, but as his career wound down and his family expanded, he made the decision to retire from hockey. He started by flipping a house but realized he had no processes or systems. He knew he needed a mentor and found the top investor in his market to learn more.    He served as a door-knoc...

Jamisa McIvor has 20 debt-free properties through her company named after her grandmother, Rosebud. Jamisa launched Rosebud's Investments after her grandmother's death and helps investors looking to enhance their knowledge and expertise in real estate investing.  Despite her grandmother having older kids (including Jamisa's father), she chose Jamisa to take over the property when she passed. That'...

Matt Faircloth was scheduled to talk about multifamily and marketing, specifically his YouTube and BiggerPockets presence. However, with the impact of the Coronavirus on many multifamily investors, we felt it was better to talk about how he's adjusting operations real-time in response to the Coronavirus pandemic.   Matt is the President and Director of Operations at the DeRosa Group and has comple...

The coronavirus has impacted all Americans yet the real impact for multifamily investors is still unclear. As a passive multifamily investor and adjunct professor of economics, Angel Williams believes economic vacancies could go as high as 40%. She advises investors to focus on retention, not pushing rents during this period of uncertainty.    Angel is the Co-Founder of The Academy Presents and Ma...

Why is it that some of your content becomes a hit with your audience, while other pieces fall flat? What if you had more influence over determining if the content engages instead of just hoping it connects? Did you know that there is a formula writers use to produce engaging and effective content consistently?    Robert Bly has written over 85 books, including The Content Marketing Handbook and Th...

How will Coronavirus Impact Multifamily? With the Coronavirus making such an impact on the lives of many Americans, the economy is taking a plunge. Many investors are trying to determine the best path forward and what to do with their money. Should they pull it out of the stock market? Should they buy more?   And what about the reaction to the coronavirus? Are we overreacting with the social dista...

Customers are using online search to find solutions to their everyday problems, with 50% of all search being driven by Google. But how does a marketer or content creator capture this traffic? One of the key ways is through optimizing their website for search engine traffic.    Olga Andrienko is the Head of Global Marketing at SEMrush. Together with her team, she has built one of the strongest inte...

Daniel Holmlund wanted to earn while he learned about multifamily investing. To do this, he found a group doing apartment deals in Houston and started out as a passive investor before joining them as a general partner. He focused on educating others on multifamily real estate, creating an educational investment group at his job and the Wilamete Investor Network (W.I.N.) meetup for people in his ar...

Asset protection is a key component of creating and preserving wealth, yet many struggle to understand which strategies are right for them. LLCs, trusts and bridge trusts are three key entities that can help investors protect their hard-earned assets. I spoke to an asset protection attorney, Brian T. Bradley to discuss these strategies in more detail and learn more about the benefits of each. In t...

Michael Blank has helped investors purchase 5,000 apartment units worth $215 MM. He is the host of the Apartment Building Investing podcast. As CEO of Nighthawk Equity, Michael's team controls $75 million in multifamily across the US.  He knows many investors have trouble getting started, so he emphasizes the power of the first deal. In today's episode, we talk about the limiting beliefs many face...

Weeks after his wife gave birth to their fourth child, Dustin Heiner found himself laid out from his job. In this moment, he realized his value should not be tied to his job.  His first step was to call around the firm to get another job. His second step was to focus on investing and building separate income streams. Dustin helps others become successfully unemployed through his podcasts and websi...

Scott Krone is the Founder of CODA Management based in Chicago, IL. They partner with investors to find and convert warehouses and office buildings into climate-controlled, self-storage facilities. CODA has over 47 syndications and 400,000 sq. ft with 2,750 storage units under management. Today, Scott shares where he finds opportunities, his criteria and tips for working with local officials.    P...

Ryan Holtz is a multi-faceted personality. As an investor, entrepreneur, marketer, DJ, father, and husband, he plays many roles and uses his time effectively. He lost his mom as a young teen, but the drive and spirit she instilled in him powered him to entrepreneurial success. He has helped many companies develop sound social media and marketing strategies and launched Ryan Holtz Marketing, a crea...

Housing costs have skyrocketed in many markets sparking the need for affordable housing solutions. There are federal tax credits and other incentives to spark development but the arena is complex for new developers. As a developer, Evan Holladay has been locked-in on affordable housing since college and shares his story of leveraging the connections of a mentor to get his foot in the game. In this...

Karen Briscoe has consistently been named one of the top 100 real estate agents in the country. As the principal owner of the Huckaby Briscoe Conroy Group (HBC) with Keller Williams in McLean, Virginia. She credits her success to her daily process and the systems she's put in place. While many cite a lack of time to achieve their goals, Karen has created the 5 Minute Success concept, which highlig...

When you keep running into a wall and feel overwhelmed, it's time to turn to others for guidance. Mentors and masterminds have helped many people identify the steps they need to take to overcome obstacles. Tim Bratz went from making a modest living as a real estate investor to building a thriving multifamily apartment investing business with the help of his mentor. Tim is the CEO and Founder of Le...

Seth Ferguson leverages social media, podcasting, and cable tv to create awareness for his real estate business. Seth is a real estate agent turned investor based in the Toronto area. Seth is the host of the Purchase to Profits podcast, as well as a local cable TV show. In this episode, we talk about his transition from real estate agent to investor, getting comfortable in front of a camera and th...

After getting a degree in finance, Jimmy Murray started studying for the CFA exam, but after failing and receiving less than stellar reviews, he decided to turn his attention to multifamily real estate. Despite the disapproval of his father, he launched Lyon Property Group which is now a 7-figure business based in Rhode Island. He also hosts the Cashflow Kings podcast to connect with real estate i...

Growing up with little money, Genecia Alluora started working at an early age as a dancer and instructor. After being bullied in school, she found her path as a pageant model, and ultimately became Miss Singapore. That experience helped her become an image consultant, as well as launching a cafe chain before creating Soul Rich Woman.     She focuses on helping women in Southeast Asia to go from of...

Shawn Good is a second-generation attorney in Palatine, IL, just outside of Chicago. He started practicing real estate litigation when a real estate broker in his building needed an attorney. He works with investors to protect them and close deals.   As an investor, Shawn owned two condos before exchanging them for an 8-unit building in Lake County. He shares how he transitioned from owning a cond...

Combining timeless storytelling with cutting edge marketing, Kyle Gray created The Story Engine to help brilliant professionals convey their message more effectively. He has helped dozens of startups and small businesses succeed in content marketing.    Kyle says that emotion plays a large role in the decision-making process and stories are the key for connecting through emotions. Listen in as we...

Anthony Chara is a seasoned Real Estate investor that has successful investing and property management experience dating back to 1993. After 16 years working for a Fortune 500 company and traveling extensively, Mr. Chara gave up his lucrative Area Manager position to spend less time traveling and more time creating wealth for his family. Today, Anthony is a seasoned investor and has helped thousan...