Multifamily Insights

Customers are using online search to find solutions to their everyday problems, with 50% of all search being driven by Google. But how does a marketer or content creator capture this traffic? One of the key ways is through optimizing their website for search engine traffic.    Olga Andrienko is the Head of Global Marketing at SEMrush. Together with her team, she has built one of the strongest inte...

Daniel Holmlund wanted to earn while he learned about multifamily investing. To do this, he found a group doing apartment deals in Houston and started out as a passive investor before joining them as a general partner. He focused on educating others on multifamily real estate, creating an educational investment group at his job and the Wilamete Investor Network (W.I.N.) meetup for people in his ar...

Asset protection is a key component of creating and preserving wealth, yet many struggle to understand which strategies are right for them. LLCs, trusts and bridge trusts are three key entities that can help investors protect their hard-earned assets. I spoke to an asset protection attorney, Brian T. Bradley to discuss these strategies in more detail and learn more about the benefits of each. In t...

Michael Blank has helped investors purchase 5,000 apartment units worth $215 MM. He is the host of the Apartment Building Investing podcast. As CEO of Nighthawk Equity, Michael's team controls $75 million in multifamily across the US.  He knows many investors have trouble getting started, so he emphasizes the power of the first deal. In today's episode, we talk about the limiting beliefs many face...

Weeks after his wife gave birth to their fourth child, Dustin Heiner found himself laid out from his job. In this moment, he realized his value should not be tied to his job.  His first step was to call around the firm to get another job. His second step was to focus on investing and building separate income streams. Dustin helps others become successfully unemployed through his podcasts and websi...

Scott Krone is the Founder of CODA Management based in Chicago, IL. They partner with investors to find and convert warehouses and office buildings into climate-controlled, self-storage facilities. CODA has over 47 syndications and 400,000 sq. ft with 2,750 storage units under management. Today, Scott shares where he finds opportunities, his criteria and tips for working with local officials.    P...

Ryan Holtz is a multi-faceted personality. As an investor, entrepreneur, marketer, DJ, father, and husband, he plays many roles and uses his time effectively. He lost his mom as a young teen, but the drive and spirit she instilled in him powered him to entrepreneurial success. He has helped many companies develop sound social media and marketing strategies and launched Ryan Holtz Marketing, a crea...

Housing costs have skyrocketed in many markets sparking the need for affordable housing solutions. There are federal tax credits and other incentives to spark development but the arena is complex for new developers. As a developer, Evan Holladay has been locked-in on affordable housing since college and shares his story of leveraging the connections of a mentor to get his foot in the game. In this...

Karen Briscoe has consistently been named one of the top 100 real estate agents in the country. As the principal owner of the Huckaby Briscoe Conroy Group (HBC) with Keller Williams in McLean, Virginia. She credits her success to her daily process and the systems she's put in place. While many cite a lack of time to achieve their goals, Karen has created the 5 Minute Success concept, which highlig...

When you keep running into a wall and feel overwhelmed, it's time to turn to others for guidance. Mentors and masterminds have helped many people identify the steps they need to take to overcome obstacles. Tim Bratz went from making a modest living as a real estate investor to building a thriving multifamily apartment investing business with the help of his mentor. Tim is the CEO and Founder of Le...

Seth Ferguson leverages social media, podcasting, and cable tv to create awareness for his real estate business. Seth is a real estate agent turned investor based in the Toronto area. Seth is the host of the Purchase to Profits podcast, as well as a local cable TV show. In this episode, we talk about his transition from real estate agent to investor, getting comfortable in front of a camera and th...

After getting a degree in finance, Jimmy Murray started studying for the CFA exam, but after failing and receiving less than stellar reviews, he decided to turn his attention to multifamily real estate. Despite the disapproval of his father, he launched Lyon Property Group which is now a 7-figure business based in Rhode Island. He also hosts the Cashflow Kings podcast to connect with real estate i...

Growing up with little money, Genecia Alluora started working at an early age as a dancer and instructor. After being bullied in school, she found her path as a pageant model, and ultimately became Miss Singapore. That experience helped her become an image consultant, as well as launching a cafe chain before creating Soul Rich Woman.     She focuses on helping women in Southeast Asia to go from of...

Shawn Good is a second-generation attorney in Palatine, IL, just outside of Chicago. He started practicing real estate litigation when a real estate broker in his building needed an attorney. He works with investors to protect them and close deals.   As an investor, Shawn owned two condos before exchanging them for an 8-unit building in Lake County. He shares how he transitioned from owning a cond...

Combining timeless storytelling with cutting edge marketing, Kyle Gray created The Story Engine to help brilliant professionals convey their message more effectively. He has helped dozens of startups and small businesses succeed in content marketing.    Kyle says that emotion plays a large role in the decision-making process and stories are the key for connecting through emotions. Listen in as we...

Anthony Chara is a seasoned Real Estate investor that has successful investing and property management experience dating back to 1993. After 16 years working for a Fortune 500 company and traveling extensively, Mr. Chara gave up his lucrative Area Manager position to spend less time traveling and more time creating wealth for his family. Today, Anthony is a seasoned investor and has helped thousan...

Anna Kelley was a financial relationship manager when she discovered the power of real estate investing to create wealth. Anna began investing in real estate 20 years ago.  She has purchased, renovated, sold, and managed millions of dollars in real estate across numerous asset classes, and has developed a keen sense for the risks and rewards associated with various real estate investments. In toda...

As an immigrant from India, Kay Kay Singh believes deeply in a sense of community and taking action to achieve your dreams. He has partnered with many in his community to partner and build multiple businesses. From running gas stations, convenience stores, a laundromat, and 40 SFRs, he turned his attention to multifamily for the tax benefits. Kay Kay is now a limited or general partner in 2,764 un...

Before she was The Pitch Queen, Michelle Weinstein spent a decade changing lives one meal at a time but ran almost every aspect of the business. When she decided it was time for a change, she decided to focus only on sales and create The Pitch Queen moniker. Now, she helps business professionals increase their sales through podcasts, social content and high-ticket training. In this episode, she sh...

What is the perfect investment? According to Paul Moore, the answer is multifamily apartments, or more broadly commercial real estate. The reason Paul loves multifamily is the ability to invest in income-producing assets with leverage and unbeatable tax advantages. Paul is the principal of Wellings Capital and host of the "How to Lose Money" podcast.  As a regular contributor for BiggerPockets, Pa...

Growing a small business is challenging. Most entrepreneurs struggle with time and/or money in the early years. When Melinda Emerson launched her business, she realized there were no resources available to aid her on her journey. Eventually, she decided to change this for others and wrote her first book, Become Your Own Boss in 12 Months. The book went on to become an international #1 bestseller....

How do you jump into multifamily and quickly build credibility to grow? After launching a successful eCommerce site called DropCatch, Joe Walsh and Kent Frayn faced this challenge. They had built a portfolio of smaller multifamily properties before turning to a growth hack to scale quickly and add credibility. They knew their own experience was limited so they added an experienced mentor to their...

Are you planning to have an abundant and prosperous 2020? If so, check out some of the resources and tools that can make it easier to set yourself up for success. In this quick-hitting episode, I cover some of the best strategies, resources, books, and episodes to help you launch into the new year with clarity and purpose. Also, we have 2 days left in our 5-day Holiday Giveaway, so leave us a rati...

Go to college, get a great job, invest in the stock market for the long haul, retire at 65. This is the path for many professionals, but certainly not the uber-wealthy. Groups like Goldman Sachs and Alex Rodriguez are investing in apartments to keep more of their money and Holly Williams thinks you should do the same.  Holly spent more than 25 years as an executive in the advertising and market re...

Heading into 2020, the most effective marketing strategy to source off-market deals remains to be direct mail, according to Justin Silverio. He founded Open Letter Marketing in 2016 to help investors with better direct mail marketing solutions.    An investor himself, he's tried various strategies with direct mail for real estate to develop a system that delivers results. In this episode, we speak...