Multifamily Insights

Conferences are one of the best ways to meet other investors and grow your network. However, COVID-19 has forced most events to cancel or move to a virtual experience. In the case of the Midwest Real Estate Networking Summit, we made the decision to go virtual for 2020.    Brie Schmidt is my partner in running the Midwest Real Estate Networking Summit and we spent a lot of time researching how to...

Helping others more than helping yourself is a principle Jason Lewis was taught as a young farmer. While he's no longer focused on farming, he has carried this principle into his real estate investments and looks to help add value to others.   Jason has been involved in real estate since 2003. He is the CEO and Managing Broker of EcoSpace Real Estate, a residential brokerage. In addition, he is th...

Dr. Kristen Ray is a family nurse practitioner and co-founder of Vital Investment Partners. To pay for her schooling, she used a cash-out refinance on rental properties she inherited. She continued to build a real estate portfolio on the side and recently completed a multifamily syndication of a 146-unit apartment community in Columbia, SC.  Dr. Ray had to overcome various challenges, including a...

Spencer Hilligoss worked a full-time job in technology so he opted to invest passively in real estate. Starting with a duplex in the Bay Area, then turnkey rentals in the Midwest, before focusing on passive apartment syndications. Spencer managed to work his full-time job and invest passively until he was earning enough from his passive investments to become a full-time real estate investor. Spenc...

One of the reasons passive investors like multifamily syndications is to leverage the time and experience of seasoned operators. So how does a 21-year old become a multifamily syndicator, while still being a student at UC Davis? If anything, it shows that you can overcome any obstacle if you are willing to educate yourself, work diligently, and proactively address the challenges.    Kyle Marcotte...

Finding investors and attracting capital for your first multifamily deal can be a daunting challenge for many investors. Leslie Awasom and Tenny Tolofari managed to tap into their network and primed them to invest in a large apartment deal in Atlanta. The two are the managing partners of XSITE Capital Investment, deciding to team up after bonding through the cashflow board game and discussing thei...

With the release of our 200th episode, it caused me to reflect on where the show has been, where we're at now and where we want to go. With the civil unrest following the murder of George Floyd, I wanted to be a voice of reason and perspective, but struggled to find the words. As a black man, father, podcaster, marketer, investor, and consultant, I felt that I "should" say something, but wanted to...

The world looks different than it did a few months ago. With COVID-19 forcing many into quarantine and unemployment spiking as a result, there are many concerns on the immediate and ongoing impact for multifamily investors. In addition, the recent civil injustice and resulting protests have added more uncertainty and unrest.   We sat down with Dan Handford, Tony Hardy and Matt Faircloth to discuss...

With over 2.6 billion active users, Facebook is an excellent platform to connect with others, especially if you are a business owner seeking customers. However, most Facebook posts won't reach your audience without a boost, so understanding how to create effective Facebook ads is essential. Alvin Tucker launched Erupt Sales to help business owners, particularly real estate investors to leverage Fa...

Mike has been investing for over 20 years throughout Arkansas and Missouri while balancing a family and a full-time career in the medical device industry. Built a $6MM portfolio of single-family, small multifamily, and commercial properties. Mike now focuses on multifamily syndication with over 1,000 units across Kansas, Oklahoma, and Dallas-Fort Worth, valued at over $60MM.    Mike was working fu...

Marketing directly to property owners is a proven strategy to get great deals on real estate. In addition, working directly with an owner enables creative financing solutions. Brad Smotherman focuses on direct to owner marketing strategies to find deals and create attractive terms.    Brad has used direct mail, cold calling, text messages, and paid online ads to find deals. Over time, he has evolv...

Real estate investing is about increasing your capital and if you do it effectively you will grow your wealth. The one downside is the capital gains tax that investors face on the profits of their investments. Luckily, there are strategies that can help investors defer their capital gains tax obligations. 1031 exchanges are popular strategies for real estate investors, but there is a lesser-known...

With many professionals facing uncertainty with employment and more time on their hands, now is a perfect opportunity to create a side business that can generate ancillary income. Or maybe you just have a passion for a topic and would love to share it with others. Many are doing just that and converting their knowledge into online courses. Platforms like Kajabi and Udemy make it easy for anyone to...

Commercial real estate transactions can be complex with lots of paperwork and legal documents. Protecting yourself on these major transactions is vital and having a strong agreement and legal team is key. Jeff Love is a partner with Gibbs Giden Attorneys at Law. He helps investors buy all types of real estate and work through all types of deal and partnership structures.  In this episode, Jeff sha...

With no experience and no money, Steven Pesavento launched into real estate investing using credit. It sounds like a strategy from a late-night infomercial, but Steven was determined to build a successful business. He focused on building a marketing system to find real estate investment opportunities and solve the problems that owners faced.   Steven is a strong believer that mindset is key to bei...

Creating affordable housing is a challenge for many developers. Part of the issue is the cost to develop affordable housing leaves little to no profits for developers. Because of this, many developers rely on government subsidies to bridge the profitability gap. However, Scott Choppin and his firm, Urban Pacific have found opportunities with urban infill to deliver affordable housing without using...

With no investing experience, no credit, and limited funds, Reed Goossens left his home in Australia and moved to the US in 2012. He started with a duplex in upstate NY, before moving into larger apartments. To make the leap, he surrounded himself with mentors, peers, and partners, to refine and shape his approach.  Reed is the Managing Partner of Wildhorn Capital, controlling over $175 million in...

How do you get started in multifamily apartments? While Tyler Chesser was doing international marketing, he decided to transition into multifamily as a broker. Tyler received his CCIM certification, demonstrating his expertise in multifamily. After doing numerous deals, he decided he was on the wrong end of the table during transactions and decided to become an investor.  His first deal as an inve...

Marketers have a saying that 50% of marketing doesn't work. The problem is, most marketers don't know which 50% it is. This challenge sparked entrepreneur, Bill Bice to leverage data and proven strategies to drive marketing success. He founded Boomtime to help others with their marketing challenges. One of those challenges is to leverage social media to drive relationships. In this episode, Bill s...

Partnerships are never easy, especially when your partner is your spouse - especially when you have kids. Jason Yarusi and his wife Pili have developed a strong partnership on their path to building their multifamily portfolio. And they do it all with three kids that are 5 years or younger. Jason is the co-founder of Yarusi Holdings and co-host of the Jason and Pili Project, which focuses on build...

A disadvantaged youth hasn't stopped Sterling White from finding creative ways to generate cash flow. He began in single-family homes and now focuses on apartment investing. He controls almost $20 million worth of real estate as the Founder of Sonders Investment Group.    Sterling has developed a strong personal brand, thanks in part to his consistent contributions on BiggerPockets. He has now lau...

Liz Faircloth is the Co-Founder of the DeRosa Group with her husband, Matt. Together, they have completed $30MM in real estate transactions. Liz attended real estate networking events and noticed a glaring lack of women. Along with her partner, Andresa, Liz decided to launch a platform to encourage more women in their pursuit of financial freedom. Liz is the Co-Host of the Real Estate InvestHER Pl...

Finding new clients, investors, or customers is critical for any business to be successful. Many know digital marketing works, but struggle to develop a plan that effectively identifies and engages with their target audience. To help business owners leverage digital marketing to drive profits, Erik J. Olson launched Array Digital.   Erik is based in Virginia and host of The Journey to $100 Million...

An almost $2MM rebuild of a single-family home pushed Kristine Jefferson to transition into multifamily. The only problem was she knew that she wanted a partner to compliment her skillset. She found her partner at a meetup and focused on building a strong partnership that has led to a portfolio of 1400 units.    Her firm, Mission Bay Capital Partners, specializes in multifamily acquisitions and sy...

Finding the best places for real estate and multifamily investing has always been at the core of Target Market Insights. While the market research focuses on key variables such as population growth, job growth and other factors, the coronavirus (COVID-19) will leave an undeniable impact and alter the future of these markets. To gain a glimpse into which markets will thrive in a post-COVID-19 world...