Multifamily Insights

Many commercial real estate brokers (and educators) will sell you on the ability to just hire a third-party property management company once you buy an apartment community. However, it's not quite as easy as hiring a PM and profiting. Property managers are valuable partners whose day-to-day responsibilities include screening tenants and fulfilling maintenance requests. However, they may not be equ...

Business owners know that websites are a great resource to attract new customers. The challenge is driving actual traffic to your website. In fact, over 90% of content gets no traffic from Google according to Ahrefs. To learn more about SEO tips to optimize your real estate website, we spoke with Kris Reid to understand the steps to drive more traffic.    According to Kris, the first step to optim...

"Do what you love and you'll never work a day in your life." Have you heard this quote? It's great if you can get paid for doing what you love. But undoubtedly, you've also heard of the starving artist. Following your dream can come at a price that leaves many artists and creators struggling to pay bills. So how do you create enough income to turn your passion into profits and create enough income...

Growing your business through marketing can be a challenge for business owners who don't know where to start. With so many marketing channels, it's easy to get caught up on the latest social media craze like TikTok or Instagram Reels. Without a clear marketing plan, many brands struggle to pick the best platforms for their business and clarify their messaging.    Tim Fitzpatrick is an entrepreneur...

With uncertainty in the market, investors are looking for investment opportunities that mitigate risk. Multifamily has performed well during the pandemic, proving to be resilient during rough times. However, many apartment investors are wondering how to adjust their strategies to protect themselves in case of a further downturn. To better understand how investors are adjusting strategies, we spoke...

There are 5.6 billion Google searches each day. That's 5.6 billion times people are looking for answers or solutions to a question or challenge. Ranking high for key search terms can organically generate enough leads to fuel most businesses. That's why Search Engine Optimization or SEO is critical for anyone with a website that is used to generate leads.    According to a study by Backlinko.co , t...

After working a blue-collar union job, going back to college, then working a white-collar corporate job, Mike Simmons made the decision to invest in real estate. However, procrastination, fear, too many options, and self-pity made it difficult for Mike to get started. He spent 5 years attending real estate events and networking with others before finally pulling the trigger. He began flipping hous...

German and Oscar were both serving in the military, but only recently began investing in multifamily. Sparked by a family scare while deployed, Oscar and German decided to build up a multifamily portfolio to provide some flexibility. After overcoming limiting beliefs, they built relationships online to do their first deal in Ohio.   The REI Brothers developed a strong engagement on social media, w...

There are money rules that the wealthy know, that the middle class does not. One of those insights is that the wealthy stay in full control of their money. One of the strategies they use is called infinite banking.  Chris Naugle has developed 16 companies and built tens of millions in real estate. He is the creator of The Money Show and The Money Multiplier. Chris learned the infinite banking stra...

Karl Sona is the embodiment of a busy professional. As a medical salesperson, traveling 5-6 days per week, he realized he needed to put his money to work to create more free time. Karl has developed a diversified portfolio of passive multifamily, equities, and startup investments. He launched Streamlined Media to help other podcasters, after struggling to get the assistance he needed at an afforda...

Being a landlord is not as easy as some would have you believe. It also doesn't need to be a nightmare if you have the right training, processes, and resources at your disposal. Laurence Jakelow was working for Goldman Sachs when he bought a 3-unit property and realized how tough it was to have a full-time job and be a landlord at the same time.   While there were resources for large property owne...

Analyzing multifamily apartments can be overwhelming for new investors. It can even be a challenge for some seasoned investors. As Rob Beardsley was starting out, he could not find good resources on the multifamily underwriting process. This led Rob to pen The Definitive Guide to Underwriting Multifamily Acquisitions to help others.    Rob Beardsley oversees acquisitions and capital markets for Lo...

As an aspiring writer, Mark Hentemann struggled to find income stability early in his career. He landed a gig writing for David Letterman in NY, before deciding to head out west to Hollywood. After being hired to write for a new animated series, he used his first paycheck to invest in real estate. He assumed the animated series would be cancelled and needed to make sure he could create a more stab...

According to Jasmine Star, developing a small business and a personal brand requires you to clearly define who you are, what you do, and the why behind it. Jasmine is a business strategist and photographer that helps entrepreneurs grow their social platforms and personal brands.    Her journey began when she decided to pick up a camera with no experience and became a photographer. She went to the...

Finding good markets for real estate investing is an important element of success. However, selecting the right strategy for that market will help you crush your goals. Elisa Zhang is based in Seattle, Washington, and recognizes how important it is to pair the right strategy with the market dynamics. She's leveraged various strategies to optimize cashflow and appreciation while investing in Seattl...

Conferences are one of the best ways to meet other investors and grow your network. However, COVID-19 has forced most events to cancel or move to a virtual experience. In the case of the Midwest Real Estate Networking Summit, we made the decision to go virtual for 2020.    Brie Schmidt is my partner in running the Midwest Real Estate Networking Summit and we spent a lot of time researching how to...

Helping others more than helping yourself is a principle Jason Lewis was taught as a young farmer. While he's no longer focused on farming, he has carried this principle into his real estate investments and looks to help add value to others.   Jason has been involved in real estate since 2003. He is the CEO and Managing Broker of EcoSpace Real Estate, a residential brokerage. In addition, he is th...

Dr. Kristen Ray is a family nurse practitioner and co-founder of Vital Investment Partners. To pay for her schooling, she used a cash-out refinance on rental properties she inherited. She continued to build a real estate portfolio on the side and recently completed a multifamily syndication of a 146-unit apartment community in Columbia, SC.  Dr. Ray had to overcome various challenges, including a...

Spencer Hilligoss worked a full-time job in technology so he opted to invest passively in real estate. Starting with a duplex in the Bay Area, then turnkey rentals in the Midwest, before focusing on passive apartment syndications. Spencer managed to work his full-time job and invest passively until he was earning enough from his passive investments to become a full-time real estate investor. Spenc...

One of the reasons passive investors like multifamily syndications is to leverage the time and experience of seasoned operators. So how does a 21-year old become a multifamily syndicator, while still being a student at UC Davis? If anything, it shows that you can overcome any obstacle if you are willing to educate yourself, work diligently, and proactively address the challenges.    Kyle Marcotte...

Finding investors and attracting capital for your first multifamily deal can be a daunting challenge for many investors. Leslie Awasom and Tenny Tolofari managed to tap into their network and primed them to invest in a large apartment deal in Atlanta. The two are the managing partners of XSITE Capital Investment, deciding to team up after bonding through the cashflow board game and discussing thei...

With the release of our 200th episode, it caused me to reflect on where the show has been, where we're at now and where we want to go. With the civil unrest following the murder of George Floyd, I wanted to be a voice of reason and perspective, but struggled to find the words. As a black man, father, podcaster, marketer, investor, and consultant, I felt that I "should" say something, but wanted to...

The world looks different than it did a few months ago. With COVID-19 forcing many into quarantine and unemployment spiking as a result, there are many concerns on the immediate and ongoing impact for multifamily investors. In addition, the recent civil injustice and resulting protests have added more uncertainty and unrest.   We sat down with Dan Handford, Tony Hardy and Matt Faircloth to discuss...

With over 2.6 billion active users, Facebook is an excellent platform to connect with others, especially if you are a business owner seeking customers. However, most Facebook posts won't reach your audience without a boost, so understanding how to create effective Facebook ads is essential. Alvin Tucker launched Erupt Sales to help business owners, particularly real estate investors to leverage Fa...

Mike has been investing for over 20 years throughout Arkansas and Missouri while balancing a family and a full-time career in the medical device industry. Built a $6MM portfolio of single-family, small multifamily, and commercial properties. Mike now focuses on multifamily syndication with over 1,000 units across Kansas, Oklahoma, and Dallas-Fort Worth, valued at over $60MM.    Mike was working fu...