Multifamily Insights

The dream of many young entrepreneurs is to create Financial Independence and Retire Early, better known as FIRE. In fact, there is a movement and community dedicated to strategies and tactics to create enough passive income to step away from a corporate job. This FIRE movement has gained a lot of steam in recent years and has a huge following on podcasts, Facebook groups, Twitter, and blogs. One...

Whenever you see a top performer, you can bet there is a coach helping that performer reach their peak. Behind Michael Jordan there was Phil Jackson, behind Tom Brady there was Bill Belicheck. And behind Danny Larusso there was Mr. Miyagi. To reach the highest levels of success, even the most gifted stars need a great coach. This is true in sports, business and even real estate. The most successfu...

Real estate asset management is a critical role in apartment syndication. This is where the business plan is implemented and execution becomes vital for success. Mike Taravella is the asset manager for Rand Partners and is responsible for overseeing over $100 million in their multifamily portfolio. Mike's primary responsibilities include overseeing property management, budgets, and communications....

Creating a website for your real estate business is a necessity. Potential customers expect you to have an online presence and if you don't you may as well not even exist. These customers are looking to research you, your business, and how you can solve their current challenge. A website is always open and available and gives a potential lead the power to raise their hand when they are ready for m...

Over a 20 year investing career, Mike Morawski has scaled a multifamily portfolio across Alabama, Texas, and Ohio. He started off as an agent, before transitioning to real estate syndication. The biggest adjustment Mike had to make was locking in on his investment criteria and raising private equity from investors. Initially, Mike took a less conventional path to find private investors. He attende...

Video marketing is a powerful tool to connect with new leads and convert clients. In 2019, users spent a weekly average of six hours and 48 minutes watching online videos. And this number can only be expected to increase in 2020. Social media videos have steadily gained popularity, evidenced by the rise of Tik Tok and the launch of Instagram Reels.   YouTube and Facebook are the social media kings...

Developing a successful multifamily investing company starts with education and surrounding yourself with the right people. Buying and managing apartments is at the core of any integrated multifamily business, from there it can be expanded into complementary endeavors. Devin Elder understands this as much as anyone. Devin was a guest back on Episode 60, where he shared insights and key metrics for...

Are you lost when it comes to marketing your business effectively? The first step to developing an effective marketing plan is to understand the business you are actually in. You may sell real estate or t-shirts, but your business is actually marketing. We spoke to Cody Butler, who is the author of the 90-Day Marketing Plan to understand how non-marketers can develop and implement a strategy to gr...

What's the difference between a hotel and a resort? In hospitality, these two types of lodging choices have many similarities, but the main difference is the experience that guests expect when they stay at a resort. A hotel can be luxurious, but ultimately, guests are seeking a nice hotel room with amenities like a gym or a restaurant. A resort on the other hand is about the experience first. Thes...

Generating leads online has become increasingly important with in-person events, all but shelved during COVID. For multifamily investors and business owners, social media is a great outlet for attracting investors. And while most people turn to Facebook, another platform might be even more powerful for raising capital. Yakov Smart says LinkedIn is the platform real estate investors should leverage...

Many commercial real estate brokers (and educators) will sell you on the ability to just hire a third-party property management company once you buy an apartment community. However, it's not quite as easy as hiring a PM and profiting. Property managers are valuable partners whose day-to-day responsibilities include screening tenants and fulfilling maintenance requests. However, they may not be equ...

Business owners know that websites are a great resource to attract new customers. The challenge is driving actual traffic to your website. In fact, over 90% of content gets no traffic from Google according to Ahrefs. To learn more about SEO tips to optimize your real estate website, we spoke with Kris Reid to understand the steps to drive more traffic.    According to Kris, the first step to optim...

"Do what you love and you'll never work a day in your life." Have you heard this quote? It's great if you can get paid for doing what you love. But undoubtedly, you've also heard of the starving artist. Following your dream can come at a price that leaves many artists and creators struggling to pay bills. So how do you create enough income to turn your passion into profits and create enough income...

Growing your business through marketing can be a challenge for business owners who don't know where to start. With so many marketing channels, it's easy to get caught up on the latest social media craze like TikTok or Instagram Reels. Without a clear marketing plan, many brands struggle to pick the best platforms for their business and clarify their messaging.    Tim Fitzpatrick is an entrepreneur...

With uncertainty in the market, investors are looking for investment opportunities that mitigate risk. Multifamily has performed well during the pandemic, proving to be resilient during rough times. However, many apartment investors are wondering how to adjust their strategies to protect themselves in case of a further downturn. To better understand how investors are adjusting strategies, we spoke...

There are 5.6 billion Google searches each day. That's 5.6 billion times people are looking for answers or solutions to a question or challenge. Ranking high for key search terms can organically generate enough leads to fuel most businesses. That's why Search Engine Optimization or SEO is critical for anyone with a website that is used to generate leads.    According to a study by Backlinko.co , t...

After working a blue-collar union job, going back to college, then working a white-collar corporate job, Mike Simmons made the decision to invest in real estate. However, procrastination, fear, too many options, and self-pity made it difficult for Mike to get started. He spent 5 years attending real estate events and networking with others before finally pulling the trigger. He began flipping hous...

German and Oscar were both serving in the military, but only recently began investing in multifamily. Sparked by a family scare while deployed, Oscar and German decided to build up a multifamily portfolio to provide some flexibility. After overcoming limiting beliefs, they built relationships online to do their first deal in Ohio.   The REI Brothers developed a strong engagement on social media, w...

There are money rules that the wealthy know, that the middle class does not. One of those insights is that the wealthy stay in full control of their money. One of the strategies they use is called infinite banking.  Chris Naugle has developed 16 companies and built tens of millions in real estate. He is the creator of The Money Show and The Money Multiplier. Chris learned the infinite banking stra...

Karl Sona is the embodiment of a busy professional. As a medical salesperson, traveling 5-6 days per week, he realized he needed to put his money to work to create more free time. Karl has developed a diversified portfolio of passive multifamily, equities, and startup investments. He launched Streamlined Media to help other podcasters, after struggling to get the assistance he needed at an afforda...

Being a landlord is not as easy as some would have you believe. It also doesn't need to be a nightmare if you have the right training, processes, and resources at your disposal. Laurence Jakelow was working for Goldman Sachs when he bought a 3-unit property and realized how tough it was to have a full-time job and be a landlord at the same time.   While there were resources for large property owne...

Analyzing multifamily apartments can be overwhelming for new investors. It can even be a challenge for some seasoned investors. As Rob Beardsley was starting out, he could not find good resources on the multifamily underwriting process. This led Rob to pen The Definitive Guide to Underwriting Multifamily Acquisitions to help others.    Rob Beardsley oversees acquisitions and capital markets for Lo...

As an aspiring writer, Mark Hentemann struggled to find income stability early in his career. He landed a gig writing for David Letterman in NY, before deciding to head out west to Hollywood. After being hired to write for a new animated series, he used his first paycheck to invest in real estate. He assumed the animated series would be cancelled and needed to make sure he could create a more stab...

According to Jasmine Star, developing a small business and a personal brand requires you to clearly define who you are, what you do, and the why behind it. Jasmine is a business strategist and photographer that helps entrepreneurs grow their social platforms and personal brands.    Her journey began when she decided to pick up a camera with no experience and became a photographer. She went to the...

Finding good markets for real estate investing is an important element of success. However, selecting the right strategy for that market will help you crush your goals. Elisa Zhang is based in Seattle, Washington, and recognizes how important it is to pair the right strategy with the market dynamics. She's leveraged various strategies to optimize cashflow and appreciation while investing in Seattl...