MTM Visionaries

Have you ever wondered what it takes to be a CMO, or what the CMO of the future will be? Fueled by a passion for the marketing industry and a desire to see aspiring marketing leaders succeed, Lara Balazs, EVP, CMO, and GM of the Strategic Partner Group at Intuit, and Vineet Mehra, CMO of Chime, share the skill sets and mindset required for this important role, and how to develop emerging talent to...

At Marketers That Matter’s recent summit hosted by Intuit in Silicon Valley, top marketers came together to tackle tough questions about the future of everything, such as, how to market to a new generation with strict standards, and more.  To help guide the conversation, Sara Mascall, SVP of The Wall Street Journal, moderated an incredible panel titled, “The Future of Everything.” Three top market...

The marketing leaders of tomorrow have a profound responsibility: to show up as humans, to listen, and act on what they’ve heard in a meaningful way.  According to Heidi Browning, CMO at the National Hockey League, and Julian Duncan, Chief Marketing and Strategy Officer at the Houston Rockets, effective listening allows you to accurately reflect the voice of your customers back to them, tell stori...

While traditional social apps tend to leave people feeling more isolated, Taj Alavi, Global Head of Marketing at Spotify, and Andréa Mallard, CMO of Pinterest, are committed to doing the opposite. They are two of the industry’s top women leaders and, through their brands, create interactive and inspirational connections for their users by considering how their product adds “benefit to self” in eve...

Twenty years ago, Fernando Machado, CMO of Activision Blizzard, and Marcel Marcondes, Global CMO of Anheuser-Busch InBev, would be in disbelief if they knew the hours they spent playing video games and clinking beers early together would contribute to nearly 300 Cannes Lions awards combined. Cheering each other along the way, these long-time friends have developed into inspirational marketing lead...

Jeff Curry, VP of Marketing and Communications of Lucid Motors, a new luxury EV (Electric Vehicle) company, is disrupting the automotive industry by meeting tech-savvy customers primarily through digital doors, experiences, and more. Jabari Hearn, SVP of Marketing and Entertainment at Westbrook, a media company founded by Will and Jada Pinkett Smith, is disrupting the old ways of advertising with...

Visionaries and CMOs, Tariq Hassan of McDonald’s USA and Melissa Grady Dias of Cadillac, share much in common, from the genesis of their careers, to how they approach their work. They were both named by Forbes on the “Entrepreneurial CMO List of 2022”, and their alma mater, Northwestern, recently inducted them into the Hall of Fame of the Integrated Marketing Communications (IMC) program, which is...

True inclusion and accurate representation in marketing go far beyond making statements and checking off boxes. For maximum economic growth, businesses must invest in multicultural representation across the marketing ecosystem. Kimberly Evans Paige, CMO of BET, and Steven Wolfe Pereira, the new Chief Business Officer of 3Pas Studios and Chairman of Encantos, share their insights on positioning you...

What happens when a global powerhouse like Google and a speedy physical and digital racing team like McLaren Racing join forces? Nick Drake, VP of Marketing at Google, and Louise McEwen, Executive Director of Brand & Marketing at McLaren Racing, are driving an exceptional culture of innovation within their teams and together as partners. They share how they are thinking about marketing today,...

Lee Applbaum, CMO of Wheels Up, and Jason Brown, CMO of NTWRK , are two Visionaries leading brands at the heart of the experience economy. Through innovative marketing strategy, technology, and partnerships, they are creating never-seen-before experiences by making exclusive and out-of-reach offerings accessible and inclusive for all to enjoy. Wheels Up is changing the world of private aviation in...

Kofi Amoo-Gottfried, CMO of DoorDash knows that to delight fans of cuisine, culture, and sports, his team must create all-inclusive experiences. The “Participatory Era” requires multi-faceted talent and teams who can produce customer-focused, fun, relevant, and metrics-driven content. In this conversation, Kofi discusses the collaborative campaign with the NBA, “The Greatest Order of all Time (GOO...

In our recent conversation on MTM (Marketers That Matter) Visionaries, iconic CMOs, Deborah Wahl of General Motors and Linda Boff of General Electric share how they lead global brands through energy-conserving and life-saving transformation. These visionaries are translating technology into human connection for the sake of global health. Between GM’s aspirations for an accessible and all-electric...

Tim Ellis, CMO of the NFL, and Kenny Mitchell, CMO of Snap, share how they leverage the new (augmented) reality within their smash partnership, earning wins for NFL, Snap, the players, the teams, and most importantly, the fans! This partnership works because Snap and NFL are willing to meet the Snapchat generation where they are by utilizing AR as tools to create remarkable moments across an array...

Todd Kaplan, Chief Marketing Officer of Pepsi, and Stephanie McMahon, Co-CEO of World Wrestling Entertainment, Inc. (at the time of this interview, Stephanie was CBO), are modern marketing experts unafraid to explore the future of media. In this conversation, they discuss the success of WWE’s WrestleMania and Pepsi brand’s Super Bowl Halftime Show and share how to navigate the ever-changing world...

Perhaps Generation Z has bewildered you. In that case, there’s no one better to listen to than Kory Marchisotto, the CMO of e.l.f. Beauty, and Craig Brommers, the CMO of American Eagle Outfitters, Inc. (AEO), discuss how they have earned the hearts of Gen Z with fearlessness, authenticity, and genuine connection. Rather than keeping their strategies to themselves, they share how to think about Gen...

Musa Tariq, CMO of GoFundMe, and Maryam Banikarim, (former) Head of Marketing of Nextdoor, are leading brands that empower communities to drive change by equipping and utilizing technology to connect people. GoFundMe is made up of over 400 employees globally, and NextDoor consists of more than 900 employees across the world. Musa and Maryam share stories that reflect the kindness of humanity, the...