MTM Visionaries

You’ve probably heard it before–leave emotions out of the board room. But what if leaders with high emotional quotient (EQ) are exactly what our businesses need in order to grow and connect with colleagues and consumers? In this episode of Visionaries, we brought together Elizabeth Preis, CMO at Anthropologie and Charisse Hughes, SVP, Chief Growth Officer at Kellogg to discuss how they are using E...

In this episode, two marketing and digital trailblazers from the same company, Marie Gulin-Merle , Global Vice President of Ads Marketing at Google, and Anne Marie Nelson-Bogle , Vice President of YouTube Ads Marketing at Google, discuss how AI can enhance a marketer’s competitive advantage. It's an exciting conversation around the possibilities of AI, how to evolve as a marketer, and navigat...

In this episode of Visionaries, you will hear from two powerful leaders who share a deep connection that goes beyond the boardroom. Dara Treseder, CMO at Autodesk, and Carla Hassan, Global CMO at JP Morgan Chase, first met at a dinner in NYC at the start of Dara's career. Despite their different backgrounds, they bonded over their shared experiences as immigrant leaders. Carla recalls, "...

During our San Francisco Forum at the Autodesk headquarters, we brought together four seasoned marketing veterans to bring insight on balancing innovation, motivation, and uncertainty. In this special, energizing conversation, Dara Treseder , CMO at Autodesk, Lara Hood Balazs , EVP, CMO, and GM of Strategic Partner Group at Intuit, Nick Drake , VP of Marketing at Google, Taj Alavi , VP, Global Hea...

In this episode on Visionaries with Melissa Hobley , the Global CMO at Tinder, and Soyoung Kang , the CMO at eos Products, all 30 minutes are packed with great insights, genuine laughs, real advice, and overall goodness! From “hoo-has” to hook-ups, nothing was off limits!  They share a fearless Challenger Mindset by shedding stigmas and embrace human truths revealed by their communities. Their sec...

Marketing can get overcomplicated, fast. But, in this episode on Visionaries, Greg Lyons , CMO of PepsiCo Beverages North America (PBNA), and Morgan Flatley , Global CMO and Head of New Business Ventures at McDonald’s, came together to share their perspectives on the true driver of success: a simplicity mindset. The two global leaders share how this mindset can have a tremendous internal and exter...

Motivating Gen Z within your organization or externally as your consumers can be puzzling, but it’s not impossible. This is one of the most interesting, dynamic and inspirational generations, and marketers need to not only know how to connect with them as consumers, but also work with them. So we invited six incredible speakers to our Forum hosted at Pinterest HQ with a unique points of view:  And...

The democratization of attention is on the rise, and brands must pay attention to this major shift in media marketing.  Advertising is no longer linear, and there are countless ways to target consumers at scale—but what about showing up for the unreachable consumer? In order to stay competitive, it’s important for marketers to explore new media channels and the platforms and partnerships that do t...

On the 10th anniversary of Marketers That Matter’s founding date, we were privileged to host Martin Luther King III , his wife Arndrea King , and their partner, Craig Kielburger , Founder of Legacy+ and We.org., on the Visionaries Podcast. Nearing the 100th birthday of Martin Luther King Jr., Cara France, Founder of Marketers That Matter, moderated a conversation including exciting insights on the...

With shrinking budgets and short-term expectations, marketing leaders must balance delivering for the business today while investing in the brand for tomorrow. At our recent Forum at the Instacart Headquarters in San Francisco, Laura Jones, CMO of Instacart; Jacqueline Woods, CMO of Teradata; and Nii Addy, CMO of Philo, shared the realities of short-term pressures as well as the silver-lining for...

Fandom is more than a term; there’s an incredibly complex art and science to it. In this episode featuring Visionaries, Danielle Lee , President, Warner Music Artist & Fan Experiences at Warner Music Group and Kelley Walton , Head of Brand, Product & Integrated Marketing at Amazon Music, we uncover the power of fandom and how marketers can emphasize the humanity behind a strong creator-fan...

In a world supercharged with countless channel options and new AI technologies like ChatGPT, marketers have to iterate content in multiple formats to tell their stories well. How do the best brand storytellers of our time ensure they “stick the landing” no matter where their content shows up? It requires a marketer who thinks like a scientist and works like an artisan to master non-linear storytel...

In this special episode of Visionaries Unplugged, we invited Visionaries Daniel Cherry III, SVP & GM at adidas, and Coltrane Curtis , Founder & Managing Partner at Team Epiphany.   These are the type of people you want in your corner if you want to cultivate creativity and courage in your career – they will pour their heart, mind, and strength into your success, as they did in this convers...

Do brands have a place in the metaverse? On our first episode of Season 2 of MTM Visionaries of 2023, we hosted Barbara Messing , Chief Marketing & People Experience Officer at Roblox, and Kristin Harrer , Global CMO at Vans. They share about their thriving partnership and why they are seeing massive success. In our conversation, they discussed the value of metaverse, choosing the right partne...

Every woman needs a good statement piece in their wardrobe. But what if it was a statement piece that flipped the script on how people viewed the relationship between women and money? In this episode on MTM Visionaries, Alice Milligan , CMO at Morgan Stanley, and Rebecca Minkoff , Co-Founder & Designer of Female Founder Collective at Rebecca Minkoff, talk about how they brought that symbol to...

What elements transform a startup into a successful legacy brand?  According to Marvin Chow , VP of Global Marketing at Google, and Mayur Gupta , CMO at Kraken, it’s about credibility, collaboration, and creativity. Leaders who demonstrate these values have the framework for turnkey success. But integral leaders like Marvin and Mayur, who have experienced their share of startup success stories, ta...

We are excited to share a very special episode of the panel discussion we recently hosted at Pinterest Headquarters, Pulling Back to Push Ahead, to answer the question many marketing leaders are asking: How do marketing leaders face mounting economic pressures and adjust strategies to sustain the turbulent times ahead? We invited guests Jeffrey Katzenberg, Founding Partner at WndrCo and former CEO...

In this episode on MTM Visionaries, Marketers That Matter invited two top marketing leaders – who know the art of personalization through and through – to discuss how they enhance a traveler’s experience: Tim Mapes , SVP, Chief Marketing & Communications Officer at Delta Air Lines, and Peggy Roe , Global Officer, Customer Experience, Loyalty & New Ventures at Marriott Bonvoy.  In this conv...

Evolving your campaign strategy during times of crisis, cultural moments, and emerging tech can be especially challenging, so we invited top marketing leaders to answer the question many are asking: what is the framework for successful campaigns?    In this special episode recorded from the NYC MTM Forum held at the NFL Headquarters, Tim Ellis , the CMO of NFL; Danielle Lee , President of Warner M...

Athleticism may have more transferable skills than some would believe. In this episode, friends and former colleagues, Kalen Thornton, the CMO of Gatorade, and Nikki Neuburger, the Chief Brand Officer of lululemon, share how their backgrounds as professional athletes shaped how they lead their marketing teams today – working with purpose towards a common goal. Both brands they serve are rooted in...

How do you stay oriented, reach company goals, cast a clear vision, and build a thorough case that makes stakeholders comfortable following along? During the Marketers That Matter Forum, hosted by Snap, Inc. at the LA Headquarters, six top marketing leaders from various categories talked about the “Now, Next, New” framework. They broke down what it is, how this tool can be applied to brands of all...

Have you ever asked the question why update your brand identity or what constitutes the business case?  On one hand, having a top-performing brand is essential for high-performance marketing; on the other hand, as markets evolve, technologies emerge, and firms adjust their strategic intentions and go-to-market programs, the requirements for brand performance are subject to change. We invited Laura...

With many channel options for consumers to choose from today, it is imperative that brands continuously transform to meet their consumers where they are, when they want and how they want. Deirdre Findlay, Global CMO & Head of Consumer Revenue at Condé Nast, and Brian Irving, VP of Global Marketing at Meta Reality Labs, recently joined us on MTM Visionaries to discuss Transforming the Future of...

Gender inequality and the widening pay gap are not due to a lack of awareness; hundreds of global leaders have redundantly vocalized the worldwide disparity of women. The problem lies in inaction and uncertainty of where to begin. Shelley Zalis, Founder and CEO of The Female Quotient, and Claudia Romo Edelman, Founder of We Are All Human, have committed their life’s work to closing the gap and hel...

How do long-serving brands continue to resonate and grow despite modern-day fragmented marketing channels? Ultimately, it all points back to the marketers who see themselves as community champions and are willing to disrupt themselves to stay agile. In our conversation with Lara Balazs, EVP, CMO, and GM of Strategic Partner Group of Intuit, and Doug Martin, Chief Brand and Disruptive Growth Office...