MRKTG Access

Business EN ↓ 5 episodes

A live chat on all things marketing trends, investor empowerment and digital innovation. Hosted by Cat Frick and Avery Stonestreet, marketers, investors, and entrepreneurs who built careers at the intersection of ETFs, digital marketing, financial services. Bringing a different kind of perspective to an industry that can be stuck in its ways. Building a community of investors and marketers who get it. What does marketing mean to the financial services industry? We find answers to that question and expose industry gatekeeping that professionals charge a fee for.

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MRKTG Access

Episodes

Ep 05 – Trust in Black Hat World: Was Finance Ever Trustworthy? 05.02.2026 46:46

Ep 05 – Trust in Black Hat World: Was Finance Ever Trustworthy? You're on your own. There are few left to trust." That's how Dave Nadig opens his provocative essays on the death of white-hat thinking in finance—and it sets the stage for one of MRKTG Access's most philosophical episodes yet. Catharine and Avery wrestle with big questions: Was the ETF industry ever truly trustworthy, or did it...

Ep 04 – Creative Chaos: When ETF Marketing Tries Too Hard 26.01.2026 36:38

Ep 04 – Creative Chaos: When ETF Marketing Tries Too Hard Financial services marketing is traditionally safe, boring, and consistent. But what happens when ETF issuers swing completely in the opposite direction? This episode examines recent creative campaigns that are trying to break the mold—and breaking cohesion in the process. It's an honest conversation about the line between innovative...

Ep 03 – Show Face, Track ROI: Why Conferences Are Burning Your Budget 19.01.2026 25:57

Ep 03 – Show Face, Track ROI: Why Conferences Are Burning Your Budget Financial services events are expensive, exhausting, and often poorly executed. This episode breaks down what went right and wrong at Future Proof Festival, tackles the GEO vs AEO debate after Samantha Russell's panel, and gets real about how asset managers are burning money on events without tracking ROI. Plus: why there...

Ep 02 – When Digital Ads Fail: Why Billboards Beat Algorithms 05.01.2026 35:23

Ep 02 – When Digital Ads Fail: Why Billboards Beat Algorithms Your digital reach is down double digits. Google's AI is answering your audience's questions without ever showing them your site. Your ad budget is at the mercy of algorithms that decide if your audience even sees you. But there's one channel no algorithm can touch—and it's been in front of you this whole time. It's called Out-of-...

Ep 01 – AI is Stealing Your Clicks: The New Rules of SEO for Asset Managers 30.12.2025 32:11

Ep 01 – AI is Stealing Your Clicks: The New Rules of SEO for Asset Managers ChatGPT and Google AI summaries are killing website traffic — here's what asset managers need to know. Your carefully optimized content is no longer reaching investors. ChatGPT is answering their questions. Google's AI summaries are giving them what they need without ever clicking through to your site. AI agents are...