MRKTG Access

Ep 05 – Trust in Black Hat World: Was Finance Ever Trustworthy? You're on your own. There are few left to trust." That's how Dave Nadig opens his provocative essays on the death of white-hat thinking in finance—and it sets the stage for one of MRKTG Access's most philosophical episodes yet. Catharine and Avery wrestle with big questions: Was the ETF industry ever truly trustworthy, or did it...

Ep 04 – Creative Chaos: When ETF Marketing Tries Too Hard Financial services marketing is traditionally safe, boring, and consistent. But what happens when ETF issuers swing completely in the opposite direction? This episode examines recent creative campaigns that are trying to break the mold—and breaking cohesion in the process. It's an honest conversation about the line between innovative...

Ep 03 – Show Face, Track ROI: Why Conferences Are Burning Your Budget Financial services events are expensive, exhausting, and often poorly executed. This episode breaks down what went right and wrong at Future Proof Festival, tackles the GEO vs AEO debate after Samantha Russell's panel, and gets real about how asset managers are burning money on events without tracking ROI. Plus: why there...

Ep 02 – When Digital Ads Fail: Why Billboards Beat Algorithms Your digital reach is down double digits. Google's AI is answering your audience's questions without ever showing them your site. Your ad budget is at the mercy of algorithms that decide if your audience even sees you. But there's one channel no algorithm can touch—and it's been in front of you this whole time. It's called Out-of-...

Ep 01 – AI is Stealing Your Clicks: The New Rules of SEO for Asset Managers ChatGPT and Google AI summaries are killing website traffic — here's what asset managers need to know. Your carefully optimized content is no longer reaching investors. ChatGPT is answering their questions. Google's AI summaries are giving them what they need without ever clicking through to your site. AI agents are...