Move the Stairs: Brand Protection PR™

As CBD retailers grow, their businesses can eventually land a regional or national distribution deal. While this is great for the business, it's important to not lose sight of educating anyone in that process about their products. With so much grey area surrounding CBD in the general public still, a potential crisis could be looming if basic education is ignored. Learn from hemp and CBD expert Jam...

When a reporter asks if they can interview you, it's generally a good thing! You can build relationships, reach potential customers and even develop some thought leadership. However, sometimes, it's just not the right time to go on camera. On episode 55 of the Move the Stairs podcast, our strategists outline how to determine if an interview is right for your hemp brand using Brand Protection PR™.

The lack of FDA guidance for the hemp industry is nothing new for the industry but the impact the federal log jam is having on business is significant. On episode 54 of the Move the Stairs podcast, we speak with Laura Drotleff about how hemp companies can keep their pitches relevant, despite stagnation at the federal level.

We are often asked what makes a good story to pitch? As journalists get hundreds if not thousands of emails per day, it's important to attach your CBD brand's name to a standout story idea! Journalists are interested in stories that will captivate their audience! That's why when we saw a story about a CBD company and an alpaca farm, we had to read it and talk with you about why this story worked f...

Since the legalization of hemp in 2018, CBD brands have struggled with inconsistent policies and enforcement from major social media companies when it comes to marketing their products. The consequences can be devastating. From suspensions, interrupting critical communication to their followers to bans destroying the hard work they've put into the digital footprint, social media almost seems not w...

What's the easiest way to elevate your brand's reputation? Get ahead of inevitable regulations! In today's podcast record, Heather Depres talks about the importance of the Americans for Safe Access Patient Focused Certification. In some states, it's already required for businesses. For others, it could be on the way! Learn how to take a program's certification like this and elevate your brand's th...

Delta-8 continues making waves throughout the industry because of its psychoactive properties. Why? Because technically, Delta-8 is derived from hemp, meaning it's legal under the 2018 Farm Bill. Despite being legal, its psychoactive properties are being compared to Delta-9 THC, found in marijuana, which remains illegal under federal law. Understandably, this is causing legal confusion across the...

Digital marketing and CBD brands haven't exactly had the warmest relationship since the passage of the 2018 Farm Bill, legalizing CBD in the United States. Dan Grech, Founder and CEO of  BizHack  specializes in digital marketing and joins us on the Move the Podcast to share his knowledge about the basics all decision-makers should know before moving forward with a digital marketing strategy. Build...

We are continuing our series of interviews with members of the media this week with Pat Woodard, the voice of business for KOA News Radio based out of Denver, CO. Pat reaches hundreds of thousands of people every day with the most important business headlines Coloradans need to know. What will make your CBD Brand stand out? Pat shares what he's interested in hearing about your business and how to...

There's no shortage of challenges CBD businesses encounter on a regular basis. This means decision-makers need to be ready to modify public relations outreach to stakeholders more often than they'd like! In this Move the Stairs Podcast episode, our team of strategists share some recent real-life scenarios where they've pivoted to position a client for success.

In our Move the Stairs Episode 45 podcast record, we spoke to Tiney Ricciardi of the Denver Post. Tiney covers entertainment, beer and cannabis which includes CBD. However, not all CBD stories get covered and not all pitches get read. Watch and learn how your CBD brand can build relationships with members of traditional media who have large, diverse audiences. We call this Insider Media Relations™...

CBD business owners have enough on their plate when it comes to the day-to-day operations of their brand. Staying on top of what's happening in the CBD or hemp space is a challenge! Thankfully Kerry Hinkle, Membership Coordinator for the U.S. Hemp Roundtable, revealed some great resources to stay on top of industry news and legislation, while our experts explain how you can use this information to...

Brand Protection PR™ is difficult enough to achieve at home but expanding to an International market welcomes a whole new level of complexity, intensity and risk to a brand that you've worked so hard to build. We are thrilled to be speaking with Sara Durnil on today's Move the Stairs Podcast record. Sara is the Domestic and International Partnership Advisor for Joy Organics, who recently announced...

The State of Colorado recently updated labeling requirements for CBD products, mandating a labeling change from the percentage of THC in a CBD product to the number of milligrams of THC in a CBD product. We are pleased to be joined by Jeff Lawrence, the Director of Colorado's Division of Health and Sustainability and also one of the decision-makers behind this change to discuss what it means for C...

Communicating about CBD and its uses for people is difficult enough! Adding our pets to the equation complicates the conversation even further! Luckily, Dr. Tim Shu, DVM and Founder/CEO of VETCBD is here to offer his professional advice on communicating about these difficult topics and discussing the current climate of pets and CBD!

Hemp Industry Daily reporter Kristen Nichols joins us on the Move the Stairs podcast record to help the CBD industry understand why they should establish a relationship with members of the media and offers strategies on going about it the right way!

Let’s face it, there is just not enough known about CBD right now! The lack of information understood by the general public with what we do know about CBD also leaves a lot to be desired. However, the exciting announcement of 10 new clinical projects studying cannabis and its impact on us in very specific scenarios is an exciting step in unlocking the mysteries of hemp and CBD! Our trusted advisor...

In today's episode, we talk about the three pillars of CBD Brand Protection PR™, the tenets of Insider Media Relations™ and how to put it to work protecting your brand, and the importance of a Brand Protection Crisis Plan. We're designing a mini-course about Brand Protection PR™- tell us what you'd like to learn!

Positioning yourself as a thought leader begins establishing your brand. M&C’s Brand Protection PR can help you establish brand messaging! It begins with establishing the Four C’s; clear, consistent, compassionate communications with your audience.

The House of Representatives made a statement with the passage of the SAFE Banking Act. Despite being a separate venture from marijuana, CBD companies need to be watching what happens in Washington with this bill. Part of Brand Protection PR™ is understanding past CBD legislation while following current reform so you can serve as an industry voice and build trust within your customers and members...

Educating your consumers about CBD may seem tedious. After all, it's not driving sales! However, it is positioning you as a trusted expert! On today's Move the Stairs conversation, M&C's Strategists will deliver an Insider Media Relations™ take on how to communicate and educate all things CBD to your consumers and position it in a way that makes them come back for more!

Success is great! What happens when you continue to expect success? You will have ebbs and flows when it comes to your CBD brand's PR outreach so it's important to celebrate those victories, but also keep your expectations grounded. Our team will offer strategies and best practices to do so!

We’ve reached that point in the year where businesses should be reviewing Q1 and make adjustments heading into Q2. We call these quarterly goals and part of Brand Protection PR™ is making sure that your brand’s outreach methods are working toward the completion of these goals. M&C strategic public relations can help you modify your quarterly goals as needed in support of your annual objectives!

A crisis can strike any business at any time, sometimes as a result of things you can control (we call that a self-inflicted crisis-- think a poorly thought-out social media post). Sometimes, a crisis comes out of the blue and you must think fast and rely on the planning, preparation, and strategy you should have prepared beforehand to manage crisis communications and protect your business. We’ll...

The future of CBD technology is already here, even if you don't know it yet! Co-Founder of Greenheartcbd, Paul Walsh, joined us today on our Move the Stairs Friday chat to discuss blockchain and cryptocurrency and how the two are changing the landscape of CBD worldwide!