Move the Stairs: Brand Protection PR™

Move the Stairs latest podcast latest guest, Joe Linne is no stranger to the hemp industry. With his business ventures extending beyond one small business, Joe must wear multiple hats in order to keep the day-to-day operations of his ventures running smoothly. On our newest episode, Joe discusses how he's used some elements of Brand Protection PR™ in the past and how he's incorporating new element...

Fresh off of NoCo 9, you might be empowered to do some media outreach inspired by all of the incredible happenings at your hemp or CBD business. Consider dropping a line to our latest guest, Lydia Kariuki. She writes for a number of different audiences across the publications she contributes to. So, chances are no matter what vertical you work in, she's interested in what you're doing. Listen to t...

We are thrilled to be attending NoCo 9 at the luxurious Broadmoor Resort in Colorado Springs talking Brand Protection PR™ with CBD and hemp thought leaders from across the nation. Thank you to the companies that engaged in an authentic discussion about the state of the industry during our listening room session. During today's special edition of the Move the Stairs podcast, we preview that paper,...

The FDA's decision (or indecision) to punt CBD regulation to Congress continues to send shockwaves through the cannabis industry. Reputable companies, like cbdMD, say this decision will continue to encourage bad-faith actors in the CBD space, harming every company striving for industry transparency. cbdMD's Chief Science Officer & Vice-President of Regulatory Affairs, Dr. Sibyl Swift, and General...

The City and County of Denver are taking steps to help cannabis companies tell their stories, which is an important element of making your business stand out among your competitors. On our newest episode of the Move the Stairs podcast, Shannon Donnelly, Cannabis Process Navigator for the City and County of Denver unveils a new program called "Cannabis Cares" highlighting cannabis brands' community...

Since the FDA's decision to defer sweeping CBD regulations to Congress, CBD companies, consumers and trade associations alike are left with many more questions regarding the future of CBD than answers. That's why we are tapping into the expertise of Josh Long, Associate Editorial Director of Natural Products Insider, and Dr. Dan Fabricant, President and CEO of the Natural Products Association to d...

Does your cannabis business have a defined review strategy? Our latest guest, Narek Sarokhani CEO and Co-Founder of Colorado Botanicals discusses why he chose reviews to be his primary tactic to develop relationships with his customers. Also, hear how a simple LinkedIn direct message led him to achieve a placement in a nationally recognized digital media outlet and how he authentically nurtures th...

President of Veritas Fine Cannabis, Jon Spadafora, joins us on the Move the Stairs Podcast to discuss the power of owned content when seeking to build a loyal customer base. Jon also explained why telling the most authentic story about his business is important when it comes to positive or negative press. Finally, Jon discusses the techniques Veritas uses to turn challenges into opportunities, inc...

How is your business preparing for trends in cannabis? We spoke with Matt Zehner a Senior Analyst with Brightfield Group, a leading marketing research company about trends he expects to unfold in 2023. On the Move the Stairs Podcast, Matt offers actionable insight into what your company can do now to create loyal customers, establish thought leadership and strengthen your brand's resiliency.

Veteran cannabis journalist Cara Wietstock joins the Move the Stairs as our most recent guest to discuss how reporters are covering the plant now and what facets of the industry are most likely to capture the attention of journalists in 2023. Listen in and learn which reporters your company should be building relationships with right now!

As researchers discover promising data about how cannabinoids may benefit humans, many are left wondering about the implications for our four-legged friends. We welcome Charles Lozow, Co-Founder of Veterinary Cannabis Society, to the Move the Stairs Podcast! Charles offers insight into what we know about cannabis and its impact on pets, how business owners can work with journalists to break the st...

A lot has changed in the hemp and CBD industries since the passage of the 2018 Farm Bill. Jonathan Miller of Frost, Brown, Todd and General Counsel for the U.S. Hemp Roundtable joins us to discuss what major changes they are pushing for in the legislation and how you can use this piece of news as means to position yourself as an industry leader, offering important insight to your local press and c...

Last week, Bank of America issued a forecast that the U.S. would enter a mild recession by Q4 this year. With prices at the pump and inflation remaining high, many Americans are conservative about where their extra money will be spent. Will this have a significant impact on cannabis? We're speaking with Bart Schaneman from MJBizDaily about a recent article he wrote and expanding on the potential e...

Matt Walsh, CEO of Splish Naturals, didn't build Brand Protection PR™ overnight. It's taken numerous trips to his past as a day-trader on Wall Street, running spas (including for the luxurious Ritz Carlton brand), and his ability to seek unique brand opportunities. Learn how the onset of the Covid-19 pandemic forced Matt to transform Splish's business plan which has since led their products to a G...

What happens when hemp and the Golden Ratio collide? You get Fibonacci LLC, the parent company that produces HempWood®. Founder Greg Wilson, explains how his passion to help the environment, his advice of "dont' wear a collared shirt" to a media interview, and the importance of LEGO® sets to his company have helped his product gain popularity, even attracting the attention of HGTV!

The landscape of cannabis is changing. More and more states continue to legalize marijuana, which has some questioning the health of the CBD industry. Luckily Franny Tacy, CEO of Franny's Farmacy and respected thought leader in the cannabis industry will be joining us to talk more about it. We're excited to hear how Tanny has adapted her business model to build loyal customers, learn why appearing...

How do you grow an industrial hemp company in an era of supply chain issues, bottom barrel hemp pricing, and federal regulatory uncertainty? Hempitecture Founder & CEO Mattie Mead said he's adopted the mantra of "small steps," which embodies the spirit of Brand Protection PR™. 

Landing national news coverage for your CBD brand is easier than you think but it does require some work on your end. CNN's Christian DuChateau explains how you can position your company to capture the attention of him and his colleagues at CNN! We call this Insider Media Relations™, one of the three pillars of Brand Protection PR™.

During the pandemic, the demand for hemp plummeted. Since then, it's struggled to rebound. FSOil's Chief Business Officer, Megan Duvall shares why strong business-to-business relationships, consistent customer relations, and focused preparation for future challenges were critical to FSOil's success during a challenging time.

Establishing trust in medical marijuana is hard. That's why organizations like Americans for Safe Access, the nation's largest member-based organization work to promote safe and legal access to cannabis for therapeutic use and research. Listen and learn from Executive Director Debbie Churgai as she shares her top tips so that you can set your brand up for success.

Podcasting audiences are among some of the most engaged in media. That's what our guest Jonathan Small, Editor in Chief for Green Entrepreneur, host of the Green Entrepreneur podcast, and podcasting guru had to say. Jon offers expertise about what he's looking for in a good story and how you can position your brand to tap into a highly engaged podcasting audience.

"Hemp" and "longevity" are two words, not necessarily synonymous with one another. From drastic market changes to lack of federal regulation, longevity has often NOT been accomplished without adaptability. That's according to our Move the Stairs podcast guest Jody McGinness, Executive Director for Hemp Industries Association. Jody offers great advice on how hemp businesses can thrive, drawing on e...

Can CBD help in the fight against Covid-19? And if it does, how should you talk about it? Learn how to converse with your employees and curious journalists from our interview with Green Roads Co-Founder and Chief Officer of Science and Innovation, Laura Fuentes.

Get your CBD brand the media coverage you've been waiting for! Learn from Denver Post business reporter Megan Ulu-Lani Boyanton how to get noticed.     Megan shares what she's looking for from you when it comes to reporting on CBD through the lens of a business reporter, how she vets her sources, and small steps you can take to pass the reporter sniff test in 2022!   It's all part of building CBD...

Federal CBD compliance expert Asa Waldstein decodes FDA and FTC warning letter trends. Asa shares what he's looking for when advising clients on federal compliance in marketing and labeling. Even though sweeping federal regulations are at a standstill for the CBD industry, it doesn't mean that CBD is still the wild west. This week's Move the Stairs podcast guest helps you build CBD Brand Protectio...