Move the Stairs: Brand Protection PR™

Ever since the pandemic began podcasts have been a booming source of news, entertainment and normalcy for a massive number of Americans. You'd be surprised at how quickly you can get started! Our special guest, Wayne Schwind, host of the Periodic Effects podcast will share with you how he got started and some of the metrics he focused on for a successful podcast.

With the pandemic dominating the news headlines and social media daily, it may feel like your brand isn’t being seen or heard! Strategic Public Relations can help you get your brand noticed. M&C’s team of strategists can help you think outside of the box and plant the tactical seeds for your brand’s public relations outreach.

With an abundance of data available to shape your CBD brand’s PR plan, it can be overwhelming to sort through what is most important. Media monitoring tools and M&C’s Insider Media Relations™ can help you focus on the data that’s most important to your PR outreach. In this episode of Move the Stairs, you’ll learn about some of the top metrics we analyze for our clients in support of their PR goals...

If your CBD brand isn't getting the media’s attention or the attention you are getting isn’t having the positive impact you want, we'll teach you skills to build effective relationships with members of the media through CBD Brand Protection™ and Insider Media Relations™.

As a CBD business owner, you may be wondering who's more important to your business? The customers who keep the lights on? Or your employees who serve your customers? What if we told you there were different layers relating the two? Using Brand Protection PR™, you can learn how to build relationships with both to grow your brand!

Conventional wisdom used to be that businesses should stay out of politics. Times have changed and consumer demand is forcing many CBD industry businesses to ask “how can my business talk about political issues?” We’ll walk through the M&C CBD Brand Protection PR™ approach of building a meaningfully aligned strategy to take a political, social or environmental stand with your business.

Every good fitness plan should have a benchmarking period where you measure your success! This is no different for your CBD business! Measuring the progress of your goals and adjusting as needed is key to keeping your momentum going all year long! CBD Brand Protection PR™ can help keep you always thinking ahead while you work in pursuit of your annual business objectives.

Building a business is a bit like getting in shape-- it takes a lot of hard work and dedication. You don’t want all your efforts to build a strong business to be sidelined with a misstep or crisis situation. We’ll show you how Brand Protection PR can help you build a strong foundation in business with some “exercises” to start 2021 lean and mean.

Crisis planning can have a profound impact on the outcome of a situation. Ask the Capitol Police. Fighting normalcy bias, or the natural feeling that a crisis "won't be that bad" is a challenge. Our Brand Protection Tool™ can help you forecast and prepare for threats to your brand.

While CBD and its reputation and awareness amongst the public is becoming a bit clearer, there are still landmines that any CBD business needs to avoid while working to grow their businesses. In this MTS Chat, we work through some of those strategies companies can use to grow and protect their brand.

Predicting where the CBD industry will go in 2021 may seem challenging, but M&C’s Insider Media Relations™ strategists are here to help with simple ideas you can implement now to build your brand and future success for 2021.

Integrating digital marketing into your business plan may seem daunting, but if you already have a PR plan, you’re much closer than you think! In today’s Move the Stairs Friday chat, our special guest and career digital marketer Tatiana McDaniel offers her insight for business owners just getting started.

Public relations nightmares don't just happen around Halloween. Prepare your business with M&C's award-winning Brand Protection™ strategies as we talk through recent PR disasters and how your brand can avoid them.

The difference between public relations and marketing may be confusing, but together they’re powerful tools for building Brand Protection™. We’ll share real-life examples of the differences between marketing and public relations, and the awesome power of using them together.

How do CBD companies plan their end of year marketing/PR strategy when they don’t know what regulations will be handed down from the FDA? M&C Communications can help you define your target CBD market as the first step in devising an effective PR plan to finish the year strong and kick off the new year right.

There’s hope for taming the wild west of the CBD industry! New federal regulations are expected by the end of 2020. M&C Communications will help you round up information, communicate it clearly, and apply the regulations to shine up Brand Protection™ for your CBD industry business!

Getting on the news to tell your brand’s story is hard enough as it is but during a noisy media landscape, it may seem darn near impossible. The M&C team will walk you through our Insider Media Relations™ strategy to determine whether or not now is the time to pitch or if you should hold off.

Social media can be a great place to connect directly with your audience, but a poor choice of words or a poorly thought-out post can also trigger the digital pitchfork-and-torches mob. How do you protect your reputation online and encounter fewer pitchforks at the gate? Tap into our Brand Protection™ techniques to build and protect your business on this week's Move the Stairs PR podcast.

Let's face it: social media video has a shelf life of what- 12 seconds? OK, it lasts a little longer than that, but for such an important part of your social media and public outreach, video is a lot of expense for material that goes stale quickly. On this Move the Stairs PR podcast, tap into our Insider Media Relations™ video production expertise to learn the 4-star approach to making great-looki...

In this Move the Stairs PR podcast, we'll share our Insider Media Relations™ approach to help you weigh the pros and cons of speaking to the media and help you maintain your credibility when you've decided an interview will hurt more than it will help. Click here for the downloadable 1-sheet for this episode: Will An Interview Help or Hurt? Click here to see all the M&C resources available for Ins...

Learning how to be a good media interview is a skill worth developing. A great interview can go a long way toward building your business, while a bad interview can cause serious damage, especially in the emotionally-charged COVID-19 era. In today's Move the Stairs PR podcast, we'll tap into our Insider Media Relations™ background to help you get ready to give a great interview.   Click here for th...

Business owners are finding themselves on the front lines of a challenging COVID-19 controversy: how do businesses enforce mask wearing? In this week's Move the Stairs PR podcast, we help businesses manage the mask mania with messaging tips. Click here to download the 1-sheet for this episode: Brand-Building During Rapid Cultural Change. Click here to see all the M&C resources available for crisis...

Protecting your business and building your brand is a challenge in the best of times- how do you manage your message when the pace of cultural change is so rapid? On this episode of the Move the Stairs PR podcast, we'll share brand-building strategies to protect your brand and business during rapid cultural change. Click here for the downloadable 1-sheet for this episode: Brand-Building During Rap...

In a bad situation, it helps to have a solid crisis communications plan. In today's Move the Stairs PR podcast, we'll help you decide if you're facing a business headache or heart attack so you know what to do in a business crisis. Click here to download the 1-sheet for this episode: 5 Step Crisis Outline Sheet. Click here to see all the M&C resources available for crisis communications.  

With so much conversation happening online, it's imperative to know what's being said about your business. Where do you start? In today's Move the Stairs PR podcast, we'll help you figure out what digital listening is and how it can help protect your business. Click here to download the 1-sheet for this episode: Brand Protection Tool™. Click here to see more about M&C's Brand Protection™ PR proces...