Mostly Marketing with Matt Wilson

On this episode of Experimarketing, Matt and Colin connect with Craig Weingarten, Global Head of Industry, Automotive & QSR at Spotify, and discuss the world's largest streaming platform, its application to the auto industry, campaign ideas and why you shouldn't "ruin peoples' vibes."

In this Episode of Mostly Automotive Marketing with Matt Wilson we put a stamp on our ongoing discussion about LinkedIN stories. Mostly. Matt reads some opinions about LinkedIN stories from his LinkedIN network, guzzles coffee, talks fast, tells a long-winded story about a Nissan LEAF and then abruptly ends the episode. Thanks to these folks for weighing in with their opinions: Jason Harris, Podca...

In this episode of Experimarketing, Colin and Matt discuss all things Twitter with Guy Schueller, Industry Director, Automotive at Twitter, Inc.  The dynamic duo and their esteemed guest discuss the Twitter platform, its unique audience, why people utilize Twitter, the idea that brands are people on the platform, how dealers can leverage Twitter with both organic and paid content including li...

It's impossible to make EVERYONE happy ALL the time. People love to complain. In this Episode of Mostly Automotive Marketing with Matt Wilson we'll talk about how dealers can avoid getting bad online reviews. I'll read some actual google reviews and we'll discuss what could have been done to avoid the situation entirely.  Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast...

In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about the importance of 1st party data and how as an industry, we’re underutilizing it. Matt discusses with Derek Perez, Founder at Think Ad Group and Justin Searle, VP of Sales. Helpful information for dealers in this episode that can have a pretty immediate impact on business. Mostly Automotive Marketing with Matt Wilson is...

On this episode of Experimarketing, Colin and Matt get "data-fied" with Joe Kyriakoza, VP&GM of Polk Automotive Solutions. The dynamic duo discusses the importance of utilizing data to inform automotive advertising decisions. The two stress that making informed decisions is more important, now than ever before, due to the COVID-19 pandemic and the need for dealers to run "lean and mean;" elimi...

In this Episode of Mostly Automotive Marketing with Matt Wilson we cover a lot of topics with Sean Boyle, Owner at Momentum Digital. Sean and his team specialize in video for real estate as well as all types of digital marketing. We chat about 360 virtual tours, SEO, Social Channels, LinkedIN stories and much more. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about A...

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat retargeting. Matt shares a story about shopping for a mountain bike online and a retargeting problem he noticed. Mostly. Our guest is Managing Partner at SilverBack Advertising, Shane Stender. We also discuss Instagram, LinkedIN, Reddit and Matt’s overwhelming Tom Brady fandom. Mostly Automotive Marketing with Matt Wilson is a...

On this episode of Experimarketing, Colin and Matt discuss Pinterest and what they call the "power of the pin." They are joined by John Gray, Global Automotive Strategy Lead at Pinterest. The dynamic duo discuss why dealers should leverage the popular photo sharing site, tips and tricks when it comes to getting started on Pinterest and even delve into paid advertising strategies and campaigns! Exp...

On this episode of 'Experimarketing,' Colin and Matt come face-to-face with Facebook! Your favorite Experimarketers chat with Bob Lanham, Head of Automotive Retail at Facebook, and discuss the evolution of the platform, Facebook as a "private" social network, and how dealers can leverage Facebook Groups to increase opportunities for sales. Experimarketing is hosted by Colin Carrasquillo, digi...

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about the importance of community partnerships with Bob Abbate and Michelle Margo at Bob Abbate Marketing. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify...

In this episode of Mostly Automotive Marketing with Matt Wilson - Matt is schooled on SEO by Adriana Stein, Founder at Integrated Digital Innovations. In this episode we discuss Adriana’s 7 Deadly Sins of SEO. Mostly. Matt also talks about why he likes ice. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on...

Oh, Snap! On the first episode of Experimarketing, Colin and Matt chat with Shane Dwyer, Head of U.S. Automotive at Snap, Inc. about the power of snapchat and how dealers can leverage the social platform to attract a new, unduplicated audience! We then chat with Jeff Gonzales, CEO and Founder of AET Media, and Betsy Brookshire, C00 of AET Media, about how their all-in-one ad studio can be utilized...

Friday Mornings LIVE on Mostly Automotive Marketing with Matt Wilson. Matt chats with Colin Carrasquillo the Digital Marketing Manager at Nielsen Automotive Group and Matthew Lasher the Marketing Director at West Herr Automotive Group. In this episode we cover: 1) Effectv’s Virtual Automotive Showroom 2) Tracking Attribution 3) The art and science of marketing Mostly Automotive Marketing with Matt...

This episode of Mostly Automotive Marketing with Matt Wilson is a nice chat with Podcaster, Speaker, Automotive Marketing Agency Owner, and Trainer Jason Harris. Mostly. In this episode Jason and I cover: 1) Talking TO your customer not AT them 2) Can your BDC work from home? 3) Why are we still talking about merchandising? 4) The great orange tie origin story Mostly Automotive Marketing with Matt...

This episode of Mostly Automotive Marketing with Matt Wilson is about a change in the market happening right now. Mostly. The market has changed – it’s a PULL market. The pent-up demand is over. It’s time to get back to work. In this episode I talk about what the means and how you can stay ahead of the changing market. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all abo...

This episode of Mostly Automotive Marketing with Matt Wilson about outdoor advertising. Mostly. My guest in this episode is Josh Cohen, Director of Sales and Customer Success at BLIP. In this episode Josh and I cover: 1) What's new with Outdoor Advertising 2) How has buying outdoor changed over the years 3) Why outdoor can still be an effective part of your media plan 4) Verticals that see success...

In this episode of Friday Mornings LIVE on Mostly Automotive Marketing with Matt Wilson, we discuss trending topics in the Automotive Industry. In this LIVE episode we cover: 1) How business is changing because of the pandemic / a shift in working from home 2) The Ford Bronco Release  3) 5 Training Tips for Sales that can make an impact on your business in August 4) How Political Advertising...

This episode of Mostly Automotive Marketing with Matt Wilson is about one dealerships TikTok success. Mostly. My guest in this episode is Josie Vaccaro, E-Commerce and Customer Service Coordinator at BWM Newmarket. Josie grew her dealerships TikTok following to 20,000!  My Co-Host in this episode, Colin Carrasquillo from Neielsen Automotive Group, talk to Josie about what she did, how she did...

In the first Friday Mornings LIVE Episode of Mostly Automotive Marketing with Matt Wilson, Matt and Co-Host Colin Carrasquillo from Nielsen Automotive Group chat about trending topics in the Automotive Industry.  In this LIVE episode we cover 1) Nissan and BMW's Logo Changes 2) The Ford Bronco Release 3) Subaru's Brand Loyalty 4) The Greatest Invention Since Sliced Bread Mostly. Mostly Automo...

This episode of Mostly Automotive Marketing with Matt Wilson about being THEM centric. Mostly. My guest in this episode is Jim McCarthy Voiceovers. In this episode Jim and I cover: 1) #BeThemCentric 2) Why it isn’t about YOU, it’s about THEM 3) How thinking about your customer or prospect FIRST can get you better results 4) Mini Closes Mostly. Mostly Automotive Marketing with Matt Wilson is a bi-w...

This episode of Mostly Automotive Marketing with Matt Wilson is about customers online expectations, Amazon and more. Mostly. My guest in this episode is Colin Carrasquillo, Digital Marketing Manager at Nielsen Automotive Group and self-proclaimed “Experimarketer”. In this episode Colin and I cover: 1) Customer purchasing expectations 2) Digital Retailing 3) The Amazon Effect 4) “Experimarketing”...

In this episode we chat with Kevin McKillop the President of MoveYourMetal.com. Matt and Kevin answer and discuss the following questions - 1) Should your IT guy be doing your google adwords? 2) Should you always take Google’s suggestions? 3) Are you always better off going with the least expensive vendor? 4) Should you call a dealership’s baby “ugly’ as a sales technique? We also uncover the secr...

This episode of Mostly Automotive Marketing with Matt Wilson is all about prospecting. Specifically a prospecting lesson I learned this week. Foul-ish language ahead.  Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and An...

This episode of Mostly Automotive Marketing with Matt Wilson is all about the tacky LinkedIN post. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithMatt Wilson and...