Mostly Marketing with Matt Wilson

This episode of Mostly Automotive Marketing tackles the subject of Clubhouse. It’s all the rage right now in Automotive! Have you heard of it? Are you a member of the club? Do you find yourself spending too much time on Clubhouse? Matt Wilson and Ilana Shabtay, Expert Panel Members at Dealer Marketing Magazine discuss. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all abo...

In this Episode of Mostly Automotive Marketing with Matt Wilson, we chat with Drew Delaware, CMO at Gubagoo. Does it benefit your dealership to jump in on chats? It does – a LOT. Learn why and how. Drew and Matt also chat about the importance of conversational commerce, the sales funnel, apple business chat, leads, hot dogs and swimming. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-...

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the value of LinkedIn. LinkedIn can help you grow your business, your personal brand and connect you with like-minded individuals. We chat all things LinkedIn with Melanie Borden, Vice President of Marketing at Celebrity Motor Cars and Expert Panel Member at Dealer Marketing Magazine. Mostly Automotive Marketing with Matt...

In this Episode of Mostly Automotive Marketing with Matt Wilson, Matt chats with the guys from AutoYap. They’ve got a very cool branding idea for dealers – they caught our attention by creating a caricature of Matt yapping about Bruce Springsteen and sending it over. There could be some fun opportunities here for dealers and agencies Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish...

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss leadership. Matt is joined by Laurie Halter, Owner at Charisma!, host of Carearing Podcast and Expert Panel Member at Dealer Marketing Magazine. Laurie and Matt discuss ways to ramp up leadership in 2021. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can...

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the way website companies pitch dealers. The pitch from most vendors almost always starts off showing you a bunch of desktop sites. But should we be thinking mobile first? I mean, more than half of website traffic is mobile, right? What gives? Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about...

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the process of getting creative approved by the dealer. Is it easier to take the path of least resistance or stand behind a data driven creative concept that the dealer pushed back on? The topic was raised on LinkedIN by Liz Martin, COO at Dealership Toolkit – she joins Matt to discuss. Mostly Automotive Marketing with Matt...

In this Episode of Mostly Automotive Marketing with Matt Wilson we set out to answer one simple question. What the hell is DealerVendorMatch.com? Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook...

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss classic rock, Socrates and the importance of training. Larry Feldman, President at Career Changers USA, talks about his philosophy on training and continuing educations for dealers. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on...

On this episode of Experimarketing, Colin and Matt chat with Dennis Ephlin, Partner, IBM Auto Industry Practice, about dealerships' customer experience (CX) and 5 steps that can set your dealership up for CX success!

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the ‘why buy’ message. What makes your dealership different? What is your differentiating factor? Do you have one? Do you need one? Why should customer come to you? Max Zanan, Founder and CEO of MZ Dealer Services (and expert panel member at Dealer Marketing Magazine) discuss. Mostly Automotive Marketing with Matt Wilson i...

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the importance of company culture. In March of 2020 my wife was diagnosed with Cancer. Treatment and surgery took the entire year and in the middle of December, I realized how grateful I was for the culture at my company. If you’re an owner/manager, you need to listen and understand how important it is to create a good cul...

Colin and Matt are looking towards the road forward or in this case, the "Roadster" forward on this episode of Experimarketing. The gang connects with Amit Chandarana, SVP Sales & Business Development at Roadster, to discuss "future proofing" your dealership utilizing digital retailing, as well as the benefits of digital retailing for both your sales staff and customers.

In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about making cuts to our advertising budgets in times of trouble. It happens a lot, but is it the right move? Matt is joined by Ilana Shabtay, Director of Marketing at AutoLeadStar and Contributor at Dealer Marketing Magazine in this episode to chat about it. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podc...

In this Episode of Mostly Automotive Marketing with Matt Wilson, Tom Kline from Dealer Marketing Magazine tells us a story about trying to buy a car, the deceptive advertising he encountered and how it can be harmful to dealers. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform i...

On this episode of Experimarketing, Colin and Matt connect with Brent Albrecht, VP of Business Development at Friendemic; the gang discuss optimizing a dealership's Google My Business listing and leveraging Google reviews as a part of a dealership's advertising plans and SEO strategy for 2021 and beyond!

In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about marketing to dealers in 2020. If you’re an agency or vendor to dealers you’re familiar with the challenges we’ve all been facing in 2020. How do you get “in front of” dealers during Covid? How can you retain your current customers? In this episode I chat with Michael Aufmuth from EliteFI about how his company has been in...

In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about “60 hour a week guy”. Do you know 60 hour a week guy? We all do. Matt discusses in this episode. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and...

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about the future. What will automotive look like in the year 2030? Dennis Elphin, Associate Partner and Digital Transformation Expert at IBM joins Matt to discuss what he thinks automotive will look like in 10 years. Dennis wrote an article in Dealer Marketing Magazine that covers the topic and they break it down. Mostly Autom...

On this episode of Experimarketing, Matt and Colin look to 2021 and beyond! The gang discuss the 2021 Social Media Trends report released by Hubspot and Talkwalker and provide the marketing community with their two cents! The gang talks about the idea of "remixing" content, the four C's of COVID, social commerce, conversational marketing, memes, social gaming, etc. Check it out.

On this episode of Experimarketing Matt and Colin connect with Aharon Horwitz, CEO of AutoLeadStar, about what the gang calls "automation nation." This episode dives into machine learning, marketing automation and everything that marketers and dealers need to be aware of in 2021 and beyond!

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about politics on social media. If you’re in sales role, should you talk about politics on social media? Some experts weigh in on the topic and Matt shares his own story about going “bananas” on social media during election week. Matt also takes a STRONG stance on Maple Pumpkin Creamer. Mostly Automotive Marketing with Matt Wi...

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about one of Matt’s favorite topics – reputation. What’s more important that your stores reputation? The answer is most likely, nothing! In this episode Matt and Melanie Border, Vice President of Marketing at Celebrity Motor Cars and Contributor to Dealer Marketing Magazine, discuss the importance, how dealers should treat the...

In this Episode of Mostly Automotive Marketing with Matt Wilson we revisit one of Matt’s favorite topics – OTT. Does it sound boring? It’s not. If you like Automotive Marketing. If you don’t like Automotive Marketing then, yes, it’s boring. What is it? Why should dealers consider it? What kind of attribution is available? Matt’s guest is Ed Steenman, Owner at Steenman and Associates and contributo...

In this episode of Experimarketing, Colin and Matt speak with Naveen Nanja, Regional Sales Manager of Adpearance and Foureyes, about how dealers can "cut through the noise" in their advertising and identify quality sales prospects (QSPs). Dealers need to ask their agency partners: Who? What? Where? When? Why? And finally, How?