Mostly Marketing with Matt Wilson

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss Cancer and Company Culture. I’ll share with you a traumatic story and how my company helped me get through it. I invite you listen; think about your own life and the company you work for. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and downl...

In this Episode of Mostly Automotive Marketing with Matt Wilson we start off talking about camera etiquette. Do you turn your camera on for meetings or keep it off? We’ll discuss the etiquette and share peoples LinkedIN comments. We’ll also discuss ‘absolutely’ attribution. Is it possible to know EXACTLY what convinced someone to buy a car?  Of course not! We’ll discuss. Also, is it possible...

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss permeating culture. Sure, it sounds like some sort of medical issue or perhaps the name of a terrible punk band, however, in this instance we’re talking about how your company culture is reflected onto your showroom floor. Our guest is Culture Expert, Dealer Marketing Magazine Expert Panel Member and EVP at Binary Solution...

In this Episode of Mostly Automotive Marketing with Matt Wilson we go LIVE to discuss Clubhouse and dealership local social posts. We also get a call from a listener who chats a bit about his podcast. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Goo...

This episode of Mostly Automotive Marketing is a “What the heck is?” episode. Matt wonders “What the heck is AskOtto?” and we get the answer from Eric Brown, Leader at inSearchX / AskOtto. Matt also chats about the relevancy of local traffic reports on the radio.  Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and...

Calling all time management nerds – you’re going to love this one! In this episode of Mostly Automotive Marketing with Matt Wilson we totally nerd out and talk about organizational systems. How do you make sure things don’t fall through the cracks? How do you schedule your day? What about organizing your task list, calendar, and thoughts? It’s #NerdAlert with Matt Wilson and Sara Johnson, Founder...

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat with Maria Corsaro from Zoom1 Media & Advertising all about media buying. Many dealers buy their radio and TV directly from the stations – but are you getting the most for your money when you do that? Probably not. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostl...

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss content with Terry Lancaster, Expert Panel Member at Dealer Marketing Magazine. Why should you post content on social media? What’s the goal? What should you be posting? You need a plan, but you also need to stop overthinking it and start posting. We discuss in the latest episode. Mostly Automotive Marketing with Matt Wilso...

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss heliotropic leadership and a dealerships social responsibility. Matt is joined by Justin B Gasman, Financial Services Director at McCaddon Cadillac Buick GMC and Expert Panel Member at Dealer Marketing Magazine. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. Y...

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss home page slides. At the beginning of every month, it’s a mad rush to get them up. Lease specials, service incentives, sales events…we need them up now! Do we really need them though? Do people see them? It is a giant waste of time and resources. Dane Saville, Co-Founder at Reunion Marketing, Host of the KPI Cafe and Expert...

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss old school vs new school BDCs. Are your BDC's tactics outdated? Do those “old school” tactics still work? Or is it time to approach BDC’s from a new direction? Marija Cvetkovska, Paid Search Manager at PCG Digtal and BDC Expert and I discuss. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about...

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss GA-4. What is it? How do you get it? What is different about it? My guest is the Owner of Steenman Associates and Expert Panel Member at Dealer Marketing Magazine, Ed Steenman. Ed takes us through the answers and more. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mo...

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss Matt's broken clavicle. I wasn't gonna share this story with you, figuring most wouldn't care, but when the Head of Automotive Retail at Facebook, Instagram and WhatsApp asks you what happened, you answer. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can...

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss Matt's latest car shopping experience. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyAutomotiveMarketingwithM...

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss a very important BDC philosophy. Are BDC’s selling appointments? Or selling cars? Wendy Reeves, Founder of BDC Angels / Dealer Marketing Magazine Expert Panel Member and I discuss BDC tools, processes and BDC’s relationship to marketing. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Autom...

In this Episode of Mostly Automotive Marketing with Matt Wilson we explore what your customers are saying. Do you know what they’re saying? Chat providers know EXACTLY what they are saying. How can we use that data to make educated decisions? You’ll find out during our conversation with Tim Cox, SVP of Sales and Co-Founder at CarNow. We’ll also chat about a new breakthrough technology coming that...

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat with the Connected Car Practice Manager at Motormindz, Greg Ross about how dealers can utilize their vehicles that are connected to the internet. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Ap...

In this Episode of Mostly Automotive Marketing with Matt Wilson we explore ‘The Pitch Tank’. What is it? Well, it’s a weekly Clubhouse room with a cool purpose. What is Clubhouse? Listen to this episode and find out! Our guest this week is the creator of The Pitch Tank, Kyle Mountsier. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. Y...

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss two VERY dirty words. Chip Shortage. What is it? How bad is it? How did it happen? How long will it last? What can we do about it? David Adcock, Dealer Marketing Magazine Expert Panel Member and Executive Vice President at Binary Automotive Solutions helps me sort it out. Mostly Automotive Marketing with Matt Wilson is a b...

This episode of Mostly Automotive Marketing with Matt Wilson is for the job seekers out there. This tactic got me dream jobs TWICE in my career. Maybe it can help you. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor....

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the flywheel. Is the traditional “sales funnel” we’ve all seen over the last 100 years antiquated? What is a flywheel? Listen and learn how the flywheel approach can help your sales and service department. My guest is Todd Smith, Founder + CEO at 360Converge.  Mostly Automotive Marketing with Matt Wilson is a bi-weekl...

In this Episode of Mostly Automotive Marketing with Matt Wilson we’re joined by Matt Sneed, Director of Marketing and Customer Experience at Power Ford. Matt and Matt discuss Power Fords building remodel and the positive impact it has had on both prospects, customers and employees. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You c...

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss April Fools’ Day. Are you for or against April 1st shenanigans at your dealership? Matt is joined by longtime friend and Automotive Finance Manager Dave Stalvey to discuss. Dave’s got some ideas that may come in handy on April 1st. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive...

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the infamous Vroom commercial that had everyone up in arms. Should we really be that outraged by it though? Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spot...

This episode of Mostly Automotive Marketing with Matt Wilson was a TRAINWRECK. Disorganization and confusion between Matt and longtime friend/former coworker Jim McCarthy, led to each of us believing they were supposed to be a guest on the others podcast. What happened? Neither podcast was very good. In fact, this is the MOST unlistenable Episode in the history of podcasts. We apologize. It serves...