Mostly Marketing with Matt Wilson

In this episode Matt is joined by Evan Knox, Founder at Caffeine Marketing. Matt and Evan chat about things from the agency perspective. What’s in an agency name? How can different types of agencies work together? How do you decide which services to recommend to a client? Do “old school” creative sessions still work? This episode is also about a tacky LinkedIN post that Matt saw. Mostly Automotive...

This episode of Mostly Automotive Marketing with Matt Wilson is all about Data Decisions Mostly. Our guests in this episode is the Senior Director of Dealer Intelligence at Experian, Amy Hughes. This episode is also about working from home life and Frozen. Man those songs are catchy. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You...

This episode of Mostly Automotive Marketing with Matt Wilson is all about Instagram. Mostly. In this episode Matt talks with Joey Engelman, Social Content Manager at Agency FIFTY3. Matt and Joey discuss Instagram content, how to gain followers, how to use hashtags and how paleontology matters. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. M...

This episode of Mostly Automotive Marketing with Matt Wilson is all about Matt’s inability to find someone willing to talk about TikTok. Mostly. This episode is also about Stok Cold Brew. Matt is obsessed. We’re having trouble finding a TikTok expert willing to come on the podcast. Why? Matt pontificates about it in this short episode. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-is...

This episode of Mostly Automotive Marketing with Matt Wilson is all about Fixed Operations adapting to change. Mostly. My guest in this episode is Jay Galligan, Vice President of Fixed Operations at West Herr Automotive Group. Mr Galligan and I discuss how his group has adapted their service process to fit into today's climate. This episode is also about people who make “I’m not wearing pants” jok...

This episode of Mostly Automotive Marketing with Matt Wilson is all about the importance of video. Mostly. Matt’s guest in this episode is Desiree Homer from Dealer News Today. This episode is also about frying an egg on the sidewalk. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly.

This episode of Mostly Automotive Marketing with Matt Wilson is all about radio. Jason Harris, a dude who wears a tie and vest on LinkedIN, also the VP of Strategy at Vicimus, opined that radio is the “horse and buggy” of the marketing world. In this episode we play his video and comment on his thoughts. Also, he swears so we had to mark this one "explicit". 

This episode of Mostly Automotive Marketing with Matt Wilson is all about TikTok. Mostly. Actually, it’s more about what IS TikTok? Matt doesn’t know anything about TikTok. Are we even spelling it correctly? Is it one word or two? Is there a hyphen? Listen and then help educate Matt about TikTok. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing...

Mostly Automotive Marketing with Matt Wilson is a podcast MOSTLY about Automotive Marketing. MOSTLY. This episode falls under the mostly category. We take a break from business and Matt shares his story about the time he got a voicemail from Mike Rowe. (and Matt will play the voicemail). Why did Mike Rowe call Matt? How did he get Matt's phone number? What did Mike Rowe have to say? Find out in th...

This episode of Mostly Automotive Marketing with Matt Wilson is all about the “new” normal. Mostly. We’ll attempt to answer the following question: Is the way people buy cars forever changed? Is online shopping and purchasing the new normal? Are customers responding to dealers messaging about buying online?  Guests in this episode include James Skarzenski the General Manager at Shaker Auto Gr...

This episode of Mostly Automotive Marketing with Matt Wilson is all about marketing during a crisis. Mostly. Matt and Shane Stender from SilverBack Advertising share some helpful tips for how you should adjust your marketing when something like Covid19 is happening. 

In this Episode of 'Mostly Automotive Marketing with Matt Wilson' Matt discusses starting a company in a crisis. Mostly. During this crazy time Matt found 2 people who are making the most of their situation and have decided to start their own company. Is it crazy? Maybe. Are the making the most of this crisis? Absolutely. It's a great story. Matt also talks about it love of coffee mugs. Enjoy!

This episode of Mostly Automotive Marketing with Matt Wilson is all about making the best of it. It's a tough time right now, that's a fact. What can you do about it though? Make the best of it. What kind of business can you do? What about employee morale? How can you make the best use of this time? In this episode Matt chats with Calvin Brown, General Manager at Ferrari-Maserati of Long Island, a...

In the state of Pennsylvania; Car Dealership's Sales Operations are not considered essential. To date; dealers in PA haven't been able to get an explanation from Governor Tom Wolf's office. Many other states are allowing online sales and service operations as long as CDC recommended social distancing guidelines are followed. Why aren't dealers able to clarification from the state of Pennsylvania....

This episode of Mostly Automotive Marketing with Matt Wilson is all about the creative process. Mostly. Jim McCarthy from Jim McCarthy Voiceovers joins me to discuss the creative process. In this episode we talk about ideas. Where do your ideas come from? How do you know if it's a good idea? What are some things to consider when creating a creative strategy? Listen and learn!

This episode of Mostly Automotive Marketing with Matt Wilson is all about acronyms. Specifically, OTT. Mostly. Our guest in this episode is Shane Stender, Managing Partner at SilverBack Advertising. This episode is also about Tom Brady.

This episode of Mostly Automotive Marketing with Matt Wilson is all about your reputation. Mostly. Particularly the reputation of your store. We’ll discuss Yelp, how it works and why it isn’t easy to figure out. Our guest in this episode is the President of the David PR Group and Author of “How to protect (or destroy) your reputation online”, John David. This episode is also about Brady-Mania, whi...

This episode of Mostly Automotive Marketing with Matt Wilson is all about NADA. Mostly. Are you going to NADA? Everyone else is. Have you been getting 100’s of emails from vendors asking if you’re going to NADA? This episode is also about the 2 different types of advertising and announcements about announcements. #Automotive #Marketing #NADA #Advertising #Podcast #Business #Tea

This episode of Mostly Automotive Marketing with Matt Wilson is all about chat. Mostly. According to Ray Reggie, Digital Expert, Chat is Dead. Is it? Listen and decide for yourself. One thing is for sure; it'll give you something to think about on the dealer level and If you work for a chat provider, you're going to disagree. 

This episode of Mostly Automotive Marketing with Matt Wilson is all about finding your niche. Mostly. In this episode Matt speaks with Greg Brown, Owner of Brown Lee Ford in Morrison, TN. In the middle of nowhere, Greg and his team have found a niche that has turned their dealership into something pretty cool. This episode is also about people who pronounce it Niche instead of Niche. 

This episode of Mostly Automotive Marketing with Matt Wilson is all about bad behaving BDC's. Mostly. Matt's guest is James Skarzenski, General Manager at Shaker Kia . This episode is also about coconut water and how it's not good.

This episode of Mostly Automotive Marketing with Matt Wilson is all about watching your marketing but trusting your agency. Mostly. Scott Orsini from the Executive Auto Group joins Matt to discuss the best billboard location in Connecticut, how involved he is in the groups marketing and shares his thoughts on vehicle merchandising. Matt also shares his experience as a senior citizen. (Which he is...

 This episode of Mostly Automotive Marketing with Matt Wilson is all about brands on social media. Mostly. Matt’s guest in this episode is Myke Furhman from Myke Food Media. Myke and Matt discusses Wendy’s twitter game, spicy chicken sandwiches, what brands should avoid talking about on social media and spend a little too long promoting Myke’s business. 

This episode of Mostly Automotive Marketing with Matt Wilson is all about making sure your showroom and your website “match” and how your store looks online vs. how it looks in reality. Mostly. The guest in this episode (actually IN the studio) is David Stalvey, a longtime manager in the automotive industry. This is also the FIRST explicit (not really that explicit) episode of MAMWMW. (We're worki...

This episode of Mostly Automotive Marketing with Matt Wilson is all about dealers that differentiate themselves with their marketing. Mostly. Our guest in this episode is James Skarzenski, General Manager at Shaker's Kia, part of the Shaker Auto Group.