Mortgage Mavericks

In this episode of the Mortgage Marketing Podcast, host Ash Borland talks about the future of chat GPT. Chat GPT is an AI software that can write blogs, social media posts, research, video frameworks, website content, emails, and sales scripts, among other things. It was announced in November 2021 and has taken the industry by storm. In this podcast, Borland discusses whether Google will be able t...

In this episode of the mortgage marketing podcast, we are looking at seven steps to identify your target audience Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke c...

Welcome to the Mortgage Marketing Podcast with Ash Borland, the show that helps mortgage brokers create impact and income by mastering content marketing. In this episode, we'll discuss a one-week content plan for mortgage brokers to help them gain a clear idea of what to post on their social media platforms. This strategy is perfect for brokers who are new to the industry and not sure what to post...

A sit down with The Protection Coach - Mat Chapman Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back FREE Mortgage Marketing Blueprint - Learn more Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing app...

As a mortgage broker, using Instagram to market your business can be incredibly valuable, but knowing which metrics to measure is crucial to your success. In this article, we'll take a look at the most important metrics to prioritize on Instagram and explain why they matter. Firstly, it's important to avoid focusing on the wrong metrics such as followers, likes, shares, and views. These metrics ma...

In today's podcast episode, Ash Borland discusses the importance of evergreen content for mortgage brokers in their marketing strategy. Evergreen content is content that remains relevant and valuable over an extended period of time. It is called Evergreen because it is always fresh and doesn't lose its relevance, even after a month or years of its publication. The goal of evergreen content is to c...

In this episode of the Mortgage Marketing Podcast, host Ash Borland discusses the concept of quality in regards to marketing and how it can be misleading. Often, mortgage firms and brokers will claim to offer the best quality service or have a certain number of years of experience. However, these claims are not true quality, but rather statements that do not provide proof or value to potential cli...

As a mortgage broker, one of the most important aspects of growing your business is building your lead generation and authority. This requires an effective content marketing strategy that is distributed across multiple channels. In this article, we will discuss why it's important to use multiple channels to distribute your content, and what channels you should consider. According to Ash Borland, a...

Join Ash Borland in this episode of the Mortgage Marketing Podcast as he delves into the topic of measuring the success of content marketing efforts. He shares his own approach to measuring the impact of his content, which is based on the number of clients who reach out to him through his podcast, social media channels, and other content. He shares his insights on why measuring likes, comments, an...

Welcome to the Mortgage Marketing Podcast with Ash Borland. In this episode, we dive deep into the question of what kind of content you should create to attract new clients. Ash breaks down the two types of content, authority content and lead generation content, and explains why you need both to be successful in your content marketing efforts. He also stresses the importance of having clear and co...

Welcome to the Mortgage Marketing Podcast with Ash Borland! This podcast is designed to help mortgage brokers create impact and income by mastering content marketing. In this episode, Ash will dive into effective video marketing strategies for mortgage brokers. He'll cover the type of content, the overall strategy, and the best way to utilize video in your brand. Ash believes that video is a cruci...

Ash Borland shares how to use video testimonials in your mortgage broker marketing in this episode of the Mortgage Marketing Podcast. Find out the top 3 places to post video testimonials - Instagram Stories, Landing Pages and Instagram Highlights. Ash also breaks down the structure of how to create effective video testimonials and offers a discount on his Mortgage Marketing Blueprint for listeners...

This video is a must-watch for mortgage brokers looking to take their careers to the next level. Discover the power of self-awareness and how it can help you thrive in the competitive world of mortgage brokerage. You'll learn how to address and accept your weaknesses, and how to leverage your strengths to close more deals and succeed in the industry. Get ready to transform your career and unleash...

I'm diving straight into it. Investing in yourself is a tough concept and I've struggled with it as a business owner. I've also noticed that my clients struggle with it, especially mortgage brokers. That's why I want to talk about it in this solo podcast episode. I've spoken about it before on other podcasts and live shows, about why you shouldn't spend money on things you can't afford when starti...

In today's episode of "Mortgage Marketing Secrets," host Ash Borland is discussing the topic of "niching" and why it is the solution for many mortgage brokers' problems in 2023. The main issue with niching is that people fear it, because they don't understand it. They fear they'll lose business by only targeting one specific group. However, niching is simply target marketing and helps you stand ou...

As a new mortgage broker, it's important to prioritize cash flow and be frugal when it comes to marketing and advertising. You don't need to spend a lot of money on expensive equipment or coaching programs right away. There are plenty of free resources available that can help you create high-quality content and grow your brand. When it comes to creating content, you'll need to decide whether you w...

Starting out as a mortgage broker can be overwhelming, but it's important to remember that perfection is not necessary. This video will remind you that everyone has to start somewhere, and with hard work and dedication, you can grow and improve your skills. Embrace your mistakes and use them as opportunities to learn and become a better mortgage broker. So don't stress about being perfect, just fo...

Welcome to another episode of the Mortgage Marketing Secrets podcast and Show. Today, we're answering a question submitted by Martin on where to create carousels on an Instagram page. In this episode, we'll walk you through the process of creating Instagram carousels on your mobile phone or desktop. To create these posts, the best tool to use is Canva, where you can access templates for Instagram...

Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential: https://www.ashborland.com/

In this video, we're talking about how mortgage brokers can use Instagram carousels to their advantage. We'll discuss the benefits of using carousels, such as their ability to educate and build trust with your audience. We'll also talk about how carousels can be used to nurture existing clients and move them further down the funnel towards becoming a customer. If you're a mortgage broker and you'r...

Are you a mortgage broker wondering if live streaming on Instagram with guests is a good idea for your business? In this video, we break down the pros and cons of live streaming on Instagram and give you tips on how to make the most of it. We discuss the benefits of bringing on relevant guests, the importance of scheduling your live streams in advance, and how to ensure your live streams provide v...

Are you a mortgage broker wondering how long your Instagram Live should be? In this video, we'll explore the three main ways mortgage brokers can use Instagram Live and how the length of the live stream will depend on the purpose of the live stream. Whether you're delivering replay education, driving engagement, or answering questions from your audience, we'll give you tips on how to make the most...

Are you a mortgage broker looking to add some variety to your content marketing efforts? Recording outside can be a great way to catch your audience's attention and keep them engaged. In this video, we will explore the pros and cons of recording outside as a mortgage broker. One of the biggest benefits of recording outside is that it is easy to do. With the use of software like BigView, or simply...

Welcome to my episode on why video marketing is a must for mortgage brokers in today's digital age! In this video, I will explore four key benefits of incorporating video marketing into my strategy as a mortgage broker. From connecting with potential clients and establishing trust, to reaching a large audience, establishing authority in the industry, and cost-effectiveness. Unlock Your FREE Mortga...

In this episode, we're discussing all about repurposing TikToks, downloading TikToks, and everything you need to know as a mortgage broker. We'll go over the challenges of using TikTok, such as using legal music and dealing with watermarks. We'll also provide tips and tricks to help you navigate the platform and create high-quality videos that will help you generate leads and grow your business. F...