Ash Borland
Mortgage Mavericks
Welcome to "Mortgage Mavericks: Insights from Industry Heroes", the definitive UK podcast where we unravel the journeys and unveil the expertise of the most respected figures in the UK mortgage industry. Each week, we bring you in-depth conversations with the stalwarts who are shaping the landscape of the UK property market and mortgage sector. In this series, we bridge listeners with the brightest minds in the business, from veteran brokers who have navigated through decades of market transformations to innovators bringing fresh perspectives to the UK mortgage scene. Whether you are a first-t...
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Episodes
Learn from Top Mortgage Brokers Crushing it on YouTube, TikTok, and Instagram! 02.07.2023 17:33
Discover the secrets of mortgage brokers who are dominating the online content marketing game on platforms like YouTube, TikTok, and Instagram. Uncover their strategies for success and learn how to leverage these platforms to boost your mortgage business. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start rev...
How Can Mortgage Brokers Use YouTube for Content Marketing? | Mortgage Marketing Podcast 01.07.2023 7:45
YouTube is a powerful platform for mortgage brokers in the UK to enhance their marketing efforts. By understanding its potential and integrating with Google search, brokers can reach a wider audience and attract qualified leads. To succeed on YouTube, define your strategy and target audience, create engaging and educational content, optimize videos for search using keywords, promote your channel t...
Converting Ideal Clients: Your Ultimate Customer Journey 26.06.2023 54:29
In this week's episode of the Mortgage Marketing Podcast, we delve into the initial stages of the client journey. We explore the four essential phases of awareness, nurture, lead generation, and conversion, and how you can leverage them effectively to transform your prospects into paying mortgage customers. I provide a comprehensive breakdown of each phase, offering insightful content ideas and pr...
The TRUTH About Building a Mortgage Brand WITHOUT Your Face 19.06.2023 47:56
Welcome to this exciting episode of the Mortgage Marketing Podcast! Today, we dive deep into the truth behind creating a powerful brand without relying on your personal image. As a mortgage broker, you may often wonder if building a personal brand is the right choice for your business, especially if you have plans to sell it in the future. To help you make an informed decision, we unpack three cru...
3 Reasons Your Sales Process is BROKEN 12.06.2023 56:44
In today's episode of the Mortgage Marketing Podcast, we delve into three crucial reasons why your sales process as a mortgage broker might be faltering. Converting leads through social media can be a challenging task for many mortgage brokers, and these three factors can either make or break your success. Join me as I explore each of these reasons in detail, providing illustrative examples. We ha...
Powerful Branding Tips, Evocative Content, and Captivating Storytelling Script 05.06.2023 50:52
In today's gripping episode of the Mortgage Marketing Podcast, prepare to embark on an extraordinary journey as we delve into the realm of profound branding techniques, heart-stirring content, and the art of crafting mesmerizing scripts for your videos. In our first segment, brace yourself as we unravel a treasure trove of powerful branding tips that transcend skill levels, empowering mortgage bro...
The REAL Reason You Are NOT Reaching Your Goals & How To Build a Powerful Brand 29.05.2023 41:53
Are you a mortgage broker struggling to achieve your goals? In this episode of the Mortgage Marketing Podcast, I delve into the primary reason behind most mortgage brokers' goal failures and provide a simple yet effective way to push through that setback and become successful. Joining me as this week's special guest is Jamie Lennox, founder of Dimora Mortgages, who shares his journey of becoming a...
Game Changing Chat-GPT Prompts, The Power of Coaching for Mortgage Brokers & A ChatGPT Rival! 22.05.2023 46:34
In this episode of the Mortgage Marketing Podcast, we explore the power of AI in creating content that's targeted to your ideal client. We dive into seven chat GPT prompts that you can use for your Instagram content and any other platform. Our guest, Craig Skelton from the Mortgage Broker Broadcast, shares why coaching is essential for mortgage brokers to grow their business. We also look at a riv...
Busting 4 Instagram Myths, Creating Likable Content, & Latest IG Updates. 15.05.2023 41:33
Welcome to the Mortgage Marketing Podcast! In this episode, we'll be debunking Instagram myths for mortgage brokers. Our host sits down with James Cox to discuss his social media journey as a mortgage broker and how he's able to sell insurance to his clients. We'll also be taking a closer look at Instagram's content update, which is favoring photos over videos once again. This is an important deve...
Tips for Overcoming Rejection, Building Client Loyalty, and Attracting First-Time Buyers 08.05.2023 40:26
Hey there, in this episode of the Mortgage Marketing Podcast, I want to talk about a topic that every mortgage broker has to deal with at some point in their career: rejection. I'll be sharing some stories from my own experience that have helped me overcome rejection both as a broker and as a coach. But that's not all. I also had the pleasure of speaking with Gary Stewart from Octane, who shares s...
7 Common Content Marketing Mistakes for Mortgage Brokers 05.05.2023 24:11
In this video, we'll discuss the seven most common content marketing mistakes that UK mortgage brokers make and how you can avoid them. From not having a clear content strategy to neglecting social media and visual content, we'll cover all the crucial mistakes to avoid in your content marketing efforts. By the end of this video, you'll have a better understanding of how to create a successful cont...
How to develop and maintain strong relationships with lenders? 04.05.2023 13:23
Welcome to the Mortgage Marketing Podcast, where we help mortgage brokers stay ahead of the curve with the latest marketing trends and strategies. In today's episode, we'll be discussing a crucial aspect of your business - developing and maintaining strong relationships with lenders. As a mortgage broker, your success is heavily reliant on the lenders you work with. In this episode, we'll be shari...
Crushing Your First Networking Event: Tips and Tricks from a Pro - Shazad Ahmed 03.05.2023 29:43
Welcome to this week's episode of the podcast! Our guest is Shaz, the director of Elan Property Finance, a niche startup brokerage that specializes in helping mortgage brokers scale and grow their business. Shaz is passionate about personal branding and utilizes social media and networking both online and offline to build his brand. In this episode, we'll be discussing three topics that are crucia...
When to introduce insurance in your marketing as a mortgage broker 02.05.2023 12:01
In this episode of the mortgage marketing Podcast, I am looking at when to introduce insurance in your marketing as a mortgage advisor. Many mortgage brokers get this wrong, and I think that it's a simple explanation that could help you convert more business. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start...
How to Establish Yourself as a Credible Mortgage Broker 01.05.2023 10:23
How to Establish Yourself as a Credible Mortgage BrokerUnlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your...
think about your clients as real people 28.04.2023 13:27
Think about your clients as real people and not as just avatars. In this episode of the mortgage marketing podcast I'm going to talk about a crucial mistake that so many people make when it comes to their marketing, especially with mortgages and their ideal client. They made the mistake of believing that their client should be on a specific platform, or in a specific group of people, actually thes...
Daily Email Marketing as a Mortgage Broker - Tony Flynn 26.04.2023 30:05
Daily Email Marketing as a Mortgage Broker - Tony Flynn------------------------⚫️ MORTGAGE MARKETING BLUEPRINT (FREE) 🟡 Do you feel like you are winging it with your marketing and business process???The Mortgage Marketing blueprint has been created to give you a step-by-step process that maximizes your chance of lead generation, client referrals and brand awareness, as well as reduces the amount...
Best Practice for TikToks & Reels | Mortgage Marketing Podcast 25.04.2023 13:59
In this episode of the mortgage marketing podcast I am looking at the Best Practice for TikToks & Reels and give the pro and cons to each method. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching...
Create Instagram reels using AI 24.04.2023 14:43
In today's episode of of the mortgage marketing Podcast I am looking at a new piece of software it's come out called https://www.opus.pro/ this software will allow you to create short for vertical content, so TikTok, Instagram, reels, YouTube shorts, and Facebook reels using long form, YouTube videos, and then re-purchasing them using an AI algorithm! This stuff is insane Unlock Your FREE Mortgage...
If you are thinking about growing your mortgage business, then listen to this first 21.04.2023 18:51
In this episode of the mortgage marketing Podcast, I'm going to talk about a book. I have read recently that I think many mortgage brokers and insurance advisers could benefit from, especially if you are looking to grow your mortgage or insurance business right now. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint an...
Building Profitable Relationships with estate agents as a mortgage broker - Anthony Mcquilliam 20.04.2023 34:53
In this episode of the mortgage marketing Podcast, I am joined by Anthony Mcquilliam from bolt mortgages as we discuess how to Build Profitable Relationships with estate agents as a mortgage broker Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successf...
Are Hashtags Outdated on Instagram for Mortgage Brokers? 19.04.2023 8:59
in this episode of the mortgage marketing podcast I am look at the question are hashtags outdated on Instagram for mortgage brokers? and taking a look into the new topic feature that IG is using. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborla...
What are the key skills needed to succeed as a mortgage broker? 18.04.2023 17:27
in this episode of the mortgage marketing podcast, I am looking at the key skills needed to succeed as a mortgage broker and also look at how you can gain and build upon them. Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Per...
A piece of advice I give frequently to mortgage brokers 17.04.2023 15:09
In this episode of the mortgage marketing podcast I want to talk about a piece of advice that I give frequently to help mortgage advisors. This specific advice is about how to create lots of content scale that grows your business without getting overwhelmUnlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revo...
How To Increase Your Mortgage Fees 14.04.2023 25:33
In this episode of the mortgage marketing Podcast, I'm going to break down a simple way to increase your mortgage fee which has worked for clients of mine in the pastTake a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your...
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