Mortgage Mavericks

In this episode of the Mortgage Marketing Podcast, we discuss FCA compliance on social media for mortgage brokers and financial influencers. The FCA's document emphasizes the importance of being fair, clear, and not misleading in promotions. Non-regulated influencers, known as "finfluencers," discussing financial products, especially high-risk ones like cryptocurrencies, are a major concern. Memes...

In this episode of the Mortgage Marketing Podcast, we discuss Threads, Instagram's version of Twitter, and whether mortgage brokers should use it. Threads is a fast-growing platform, but its relevance depends on your previous Twitter usage. If you found value in Twitter, Threads might be useful, but it's not essential. Focus on platforms that align with your business goals, like reels, stories, an...

Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back FREE Mortgage Marketing Blueprint - Learn more Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Perso...

Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back FREE Mortgage Marketing Blueprint - Learn more Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Perso...

In this episode of the Mortgage Marketing Podcast, we address the question of whether to treat TikTok photos like Instagram carousels. TikTok is a powerful platform for mortgage brokers to gain brand awareness due to its immense reach and virality. When a new feature like TikTok photos is introduced, it's essential to consider how it fits into your workflow without disrupting what already works. I...

In this episode of the Mortgage Marketing Podcast, we explore the benefits of niching vs. being a general mortgage advisor. Niche specialization allows you to create a unique market of one, stand out, and charge higher fees for your expertise. By focusing on a specific market, you can become more successful, work smarter, and make more money. Embracing niche marketing can elevate your mortgage adv...

In this episode of the Mortgage Marketing Podcast, we discuss whether you can post too much content in a day. The answer varies depending on the platform. LinkedIn prefers quality over quantity, so posting more than once a day might reduce reach. However, on platforms like Instagram and Facebook, posting more content won't negatively impact your brand or overwhelm your audience due to their advanc...

In this episode of the Mortgage Marketing Podcast, we discuss seven digital marketing trends for 2023. These trends include short video content like Instagram Reels and YouTube Shorts, the enduring power of email marketing, the use of communication tools like WhatsApp and Facebook Messenger, the rise of chatbots and AI-based automation, the benefits of push notifications, the importance of voice o...

I'm thrilled to share the 5 Fives System, a powerful approach to grow your brand beyond content creation. On LinkedIn or any social platform, follow five targeted people, engage with five posts, use emojis to react to five posts, send five messages to new connections, and share five posts a week. Consistency is the key, generating around 700 impressions per month, making a lasting impact on potent...

Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business w...

In this episode of the Mortgage Marketing Podcast, we discuss the importance of generating leads ethically as a mortgage broker. Avoid unethical shortcuts and quick wins, as they won't sustain your business in the long run. Focus on building goodwill and credibility, treating others as you'd like to be treated, and providing ethical content to attract leads. Remember, your goal is to stay in the g...

In this episode, I discuss what I do as a coach in the mortgage industry and how my Mortgage Marketing Mastery Method helps advisors build their brand and generate leads. I offer free resources like the Mortgage Marketing Podcast and the Mortgage Marketing Blueprint, which provides step-by-step guidance for beginners. My flagship program, the Mortgage Marketing Mastery, is a long-term coaching pro...

In this podcast episode, I share my perspective on getting a coach or mentor. While coaching is not a necessity, it can greatly accelerate your progress toward your goals. Working with a coach allows you to learn from their mistakes and experiences, avoiding common pitfalls. Additionally, having accountability through coaching keeps you focused and eliminates unproductive behaviors. Ultimately, co...

In this episode of the Mortgage Marketing Podcast, we explore the StoryBrand concept, a seven-step system by Donald Miller. The system helps business owners clarify their brand message and create compelling narratives for their target audience. The key is to put the customer at the center and position yourself as the guide. The seven steps are:- Identify the customer as the hero of their own story...

Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back FREE Mortgage Marketing Blueprint - Learn more Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Perso...

In this episode of the Mortgage Marketing Podcast, we discuss YouTube for mortgage brokers. We debunk the myth that high-quality videos are necessary for success on YouTube and emphasize the importance of providing valuable content. There is no fixed length for YouTube videos; instead, focus on addressing specific questions and providing in-depth information. Create search content that caters to v...

in this video, mortgage marketing expert Ash Borland explains why relying on word of mouth is not a sustainable way to generate leads in 2023.Ash argues that in today's digital age, mortgage brokers need to be actively marketing themselves online in order to reach new clients. He shares his own experience of using social media to generate leads and explains how to create content that will attract...

In this episode of the Mortgage Marketing Podcast, we discuss an article revealing that one in 10 adults now purchase life insurance due to social media influencers. The research conducted by Forbes Advisors shows that young adults aged 18 to 34 are particularly influenced by social media when it comes to life insurance. While traditional financial professionals remain the most common source of in...

In this episode of the Mortgage Marketing Podcast, we address the question of whether mortgage brokers should use location tagging when posting on TikTok, Facebook, and Instagram. Our recommendation is to tag your location, especially if you have a specific area of operation, such as London. While location tagging alone won't dramatically transform your business, it's important for targeting your...

In this episode of the Mortgage Marketing Podcast, we explore the question of whether you can turn your videos into Instagram carousels. The answer is yes, but it's important to consider whether it aligns with your overall strategy. Carousels offer great reach and engagement on Instagram, making them ideal for educational content. To create carousels, transcribe your videos, convert the text into...

In today's episode of the Mortgage Marketing Podcast, I share essential time management tips for mortgage brokers. As someone with ADHD, I understand the struggle, but I've discovered strategies that have greatly boosted my productivity. Here are the key points:Break your day into three parts: personal, business, and relaxation. This structure allows me to focus on each area without distractions....

This Episode provides seven tips to attract your first mortgage clients using social media. The tips include understanding your goals, identifying your sweet spot, leaving your ego at the door, developing good habits, avoiding distractions, staying focused on your chosen strategy, and thinking locally for quick results. These tips are practical and specific, not generic advice, and aim to help mor...

In this episode of the Mortgage Marketing Podcast, we discuss the power of user generated content (UGC) for mortgage brokers. UGC refers to content created by your clients, such as photos and testimonials. By encouraging UGC, you can enhance your social proof and demonstrate your competence. Big brands like Starbucks use UGC to their advantage. Integrate UGC into your buying process and ask client...

On the latest episode of the Mortgage Marketing Podcast, Gary Das, a business mentor and award-winning mortgage broker, joins as a guest. He discusses his experiences in growing his business, including the highs and lows, failures, and personal revelations. Listeners can expect to gain valuable insights from Gary's journey and be inspired by his openness and vulnerability. Take a screen shot of th...

In this episode of the Mortgage Marketing Podcast, we discuss how mortgage brokers can effectively use influencer marketing to promote their content and grow their business. Influencers aren't limited to social media sensations; they are individuals with influence and authority. We explore different tiers of influencers on social media, with the nano influencer category (0-10,000 followers) being...