Mortgage Mavericks

Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential: https://www.ashborland.com/

Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential: https://www.ashborland.com/

Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential: https://www.ashborland.com/

Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential: https://www.ashborland.com/

Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential: https://www.ashborland.com/

Welcome back to another enlightening episode of the Mortgage Marketing Podcast! Today, we're diving deep into a topic that's close to our hearts: knowing your ideal client. 🎯 It might sound familiar, as we've touched upon this over the years, but the essence of understanding who you're speaking to can't be stressed enough.🔍 In this episode:The significance of identifying and understanding your i...

Hello everyone! Welcome back to another insightful episode of the Mortgage Marketing Podcast. Today, we delve into the often tricky topic of introducing insurance to clients who are remortgaging. If you're unsure about how to initiate that conversation, this episode is tailor-made for you!🎙 Highlights:Why insurance should be a part of your client's remortgage journey. A simple yet effective strate...

🎙️ Welcome back to another episode of the Mortgage Marketing Podcast! 🏠 Today, we dive deep into a pressing topic that many professionals in the financial sector, especially mortgage brokers, are currently facing: the transition from a secure, employed role to creating a personal brand and stepping out into the unknown. For many in upper management or middle management, the thought of change is b...

Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business with bespoke coaching. Delve into your unique challenges and unlock your full potential: https://www.ashborland.com/

Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business w...

Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back FREE Mortgage Marketing Blueprint - Learn more Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Perso...

Welcome back to another episode of the Mortgage Marketing Podcast! Today, we dive deep into a rather controversial topic: The use of TikTok for financial promotions and what the FCA allegedly has to say about it. In this episode:💌 A revealing message from an old client.🚫 Why some networks might be moving away from TikTok.🧐 The truth about TikTok and the FCA guidelines.💡 My informed opinion on...

Discover how to leverage LinkedIn for social selling success on this episode of the Mortgage Marketing Podcast. Join Ash Borland, your trusted mortgage marketing coach, as he decodes the Social Selling Index (SSI). Learn how this ranking system within LinkedIn's backend can boost your online presence and business growth. Gain actionable insights on how to excel in building your professional brand,...

Welcome to the latest episode of the Mortgage Marketing Podcast! 🎙️ Today, I dive deep into how AI tools help me, someone with both ADHD and dyslexia, navigate the challenges of content marketing. If you've ever wondered about the power of AI and its real-world application for individuals like me, this episode is for you. We'll uncover:✅ My journey with ADHD and dyslexia, and how it's been both a...

In this episode of the Mortgage Marketing Podcast, we uncover how Initial Disclosure Documents (IDDs) can revolutionize your mortgage broker game. These documents are more than paperwork; they're tools to enhance your presentations. Using anecdotes from my time at Connells, I realized that the essence of presentations mattered more than the slides themselves. There are two types of people when it...

Welcome to another episode of the Mortgage Marketing Podcast! We're diving into an essential topic that can revolutionize your approach to lead generation. Based on insightful discussions with clients and students, we're unveiling the ideal business split for successful lead generation in the mortgage industry. We're breaking down three core strategies: referrals, brand building, and market demand...

Free guide to generating more of your own leads - https://www.theppcmachine.co.uk/mortgage-lead-machine/ PPC Facebook group - https://www.facebook.com/groups/MortgageBrokersMarketing/ PPC website - https://www.theppcmachine.co.uk/Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back FREE Mortgage Marketing Blueprint - Learn m...

In this episode of the Mortgage Marketing Podcast, we explore the game-changing "Doctor's Approach" – a powerful concept for financial advisors. Imagine yourself as a doctor who confidently prescribes solutions based on expertise. Apply this assertive guidance to your role as an advisor, offering recommendations with conviction and authority. Clients seek your expert advice, not endless options. E...

In this episode of the Mortgage Marketing Podcast, we explore the power of price anchoring to boost insurance premiums ethically. We start with a soft anchor, suggesting clients budget around 15% of their mortgage payment for insurance. Then, we present the full solution with higher premiums as the main anchor, followed by other options gradually decreasing in price. By guiding clients toward the...

In this episode of the Mortgage Marketing Podcast, we discuss the concept of price anchoring and its benefits for mortgage brokers. Price anchoring involves presenting a higher priced option first to make other prices seem more appealing. We explore how to use price anchoring during the "Cost of Moving Analysis" to make your mortgage fee look more favorable and reduce objections. By anchoring your...

Today we delve into a highly requested question from our awesome audience: "Is there a specific time of day to post content?"✅ In this episode, we'll demystify the idea of the "perfect" time to post and focus on what truly matters: Consistency. Get insights from special guests, hear about best practices, and learn why timing isn't everything.👉 Highlights:The importance of consistent daily conten...

Take a screen shot of the podcast episode and tag me on Instagram (@ashborland) and I will give you a shoutout and follow back Unlock Your FREE Mortgage Marketing Blueprint Discover the keys to successful mortgage marketing. Get your complimentary blueprint and start revolutionising your marketing approach today: https://ashborland.com/blueprint Personalised 1-on-1 Coaching Elevate your business w...

In this episode of the Mortgage Marketing Podcast, we explore using AI for social media as a broker. We focus on large language models, particularly Chat GPT. AI can be a valuable tool when used correctly, but it's essential to craft good prompts for accurate results. It can help generate content ideas, add unique twists to your posts, and significantly streamline your workflow. However, remember...

In this episode of the Mortgage Marketing Podcast, we explore the idea that "Comments are Content." Engaging with and commenting on other people's posts, even competitors', can significantly boost your brand awareness and authority. Alongside creating your own content, spending time daily on thoughtful comments can have a remarkable impact on your business. The "Five Fives" strategy of five likes,...

In this episode of the Mortgage Marketing Podcast, we explore income protection for first-time buyers. The idea came from a discussion with a struggling client. Income protection can secure earnings in case of work interruptions due to sickness, maintain credit scores, and safeguard deposits. By introducing income protection early, advisors can future-proof clients and ensure their return when the...