Moritz Schröder Podcast

In this in-depth interview, Tim Sanchez-Vega shares his journey from YouTube creator to social commerce and TikTok Shop pioneer. He is probably the best-known creator in the social commerce space, regularly interviewing the leading figures in a rapidly evolving industry. You can find his interviews at  ⁨Shophouse Media⁩. Discover his strategies for success, the challenges he faced, and his vision...

In this interview, Ben Muir, CEO of Unsociable - one of the most successful TikTok Shop agencies worldwide - shares insights from his journey in social commerce and TikTok Shop. Discover how early viral content, strategic client selection, and industry evolution shape the future of social commerce and live shopping. Check out weareunsociable.com to learn more! Chapters 00:00 Insights from Socom Co...

In this in-depth interview, Leroy ter Braak, a leading YouTube strategist, shares his insights on current YouTube trends, effective content strategies, and how creators can leverage data and business opportunities to grow and monetize their channels. Discover actionable frameworks, the importance of authenticity, and future trends like YouTube shopping. Chapters 00:00 The Evolution of YouTube Stra...

Daisy Fuge has been working as live selling host for years and has experienced first-hand the boom of live social shopping in the UK. In this interview she shares her learnings, how she converts attention into revenue, her projections for how the future of live shopping will look like - and much more! You can reach out to her at Daisypresents@gmail.com Chapters 00:00 Journey into Live Shopping 02:...

In this conversation,  Deniz Sancar shares his journey from being a broke university student to a successful content creator and entrepreneur - a creatorpreneur! He discusses various business models he has explored, including faceless TikTok pages, YouTube branding, and digital marketing consultancy. Deniz emphasizes the importance of personal branding, finding a niche, and monetizing beyond tradi...

In this conversation, Jeanine Wright, co-founder and CEO of InceptionPoint. AI, discusses the innovative approach her company takes in creating AI-generated content, particularly in the podcasting space. She shares insights on the challenges of the podcasting industry, the importance of niche content, and the ethical considerations surrounding AI. The discussion also covers audience engagement, mo...

In this conversation, Päivi Korvela shares her journey into the world of social commerce, particularly focusing on TikTok Shop and its impact on the beauty industry. She discusses her transition from Unilever to TikTok Shop, the evolution of social commerce, and the importance of live shopping. Päivi emphasizes the need for brands to adopt a long-term strategy in social commerce, highlighting comm...

In this conversation, Sohun Sanka, head of Go-To-Market for Reacher and previously Euka.ai, discusses the evolving landscape of affiliate marketing, particularly in relation to TikTok Shop. He highlights the differences between various outreach tools, the importance of community management, and the role of Discord in enhancing affiliate relationships. Sohun shares insights on growth strategies for...

Joe Yates is the founder of Somerce, one of the most successful TikTok Shop agencies in the UK.In this conversation, Joe Yates shares insights into the rapid growth of his TikTok shop agency, the challenges faced in scaling, and the dynamics of live shopping events. He discusses the opportunities within the TikTok shop landscape, the importance of influencer marketing, and the strategies that have...

Guillaume Faure is the CEO of LiveMeUp.io, a company that is building infrastructure for live shopping independent from the large social media platforms. He has spent many years living in China and has seen first-hand how powerful live shopping can be as a sales channel. Chapters 00:00 The Birth of Live Me Up 05:59 Navigating the Live Shopping Landscape 11:54 Challenges in Convincing Merchants 17:...

Jason Termechi (jasontermechi.com) has worked on both Amazon Live and TikTok Live before now working as an independent live shopping consultant. In this conversation he explains why no one estimates the potential of live shopping correctly, what makes even small brands win with live shopping and why is is just the very beginning of what will be a revolution of how we shop online. Enjoy! Chapters 0...

Sebastian Nelson is the co-founder and CEO of Cruva (formerly known as UpTK) - a popular affiliate outreach tool for brands and agencies working with TikTok Shop. In this conversation, he discusses the rebranding of his company from UpTK to Cruva, emphasizing the vision of becoming the AI operating system for social commerce. He explores the rise of social commerce, particularly through TikTok Sho...

Oli Hills is the founder of UK TikTok Agency Nonsensical and was one of the first to try out TikTok Shop when it launched. Now he routinely helps brands go live on TikTok Shop and scale to 7 figures. In this conversation he explains TikTok Shop, how it works and why it is the future of Ecommerce. Learn more about me at moritzschroder.com Chapters 00:00 Black Friday Insights and Trends 02:39 Strate...

Alvaro Quintero started out as an early TikTok Shop affiliate and since then has gone on to start his own TikTok Shop agency: Viralux Media . The discussion covers the current state of TikTok Shop, strategies for brands, the importance of affiliates, and the future of live shopping. Alvaro emphasizes the need for quality content, the role of honesty in affiliate marketing, and the potential of Tik...

Sam Royle is the founder of Sosquared.com , a SaaS Tool that helps managing the relationship between Creators, Agencies and Brands. In this conversation we talked about the history of influencer marketing, where Sam sees the need for innovation and improvement within the creator economy and how he and his team is working towards moving the industry forward. Find more about me here: ⁠moritzschroder...

Dominic Powers is the CEO of Stickler - a tech company that helps scaling Live Commerce. In this episode, we discuss how tech will help live shopping grow even faster, what problems in live selling Stickler is trying to solve, how big live shopping already is in Southeast Asia and where it is destined to boom next. 00:00 Introduction to Stickler and Live Shopping05:54 Utilizing Stickler for Long L...

Jess McAleese is a freelance Live Selling Host. She has been working in the live shopping industry for years, partnered with some of the largest Brands, and is generating Millions of Dollars in revenue in the process. Find more about me here: ⁠moritzschroder.com⁠

Collin Cavanaugh was part of the Team of employees that helped launch TikTok Shop in the US back in 2023. He saw the potential and momentum behind Social Commerce and decided to go all in! He left TikTok and launched his own TikTok Shop agency commercesocial.co . Enjoy our conversation, in which we discuss TikTok Shop best practices, the future of social commerce and how to best prepare for Black...

Carmen Muley was working as a live selling host in China in 2016 when Alibaba first introduced live shopping. Now she is bringing live shopping and social commerce to Europe. She is the founder of Paragon Social , a Spain-based TikTok Shop agency. Find more about me here: moritzschroder.com

In this conversation Moritz Schröder and Julian Reis explore the power of Social Commerce and how he foresaw this trend already in 2018 when he founded SuperOrdinary , which by now is valued at close to 1 bn Dollars. The episode delves into the growth of Live Shopping and how that segment will continue to grow and become a major revenue driver for brands in the future. Find more about me here: ⁠mo...

In this conversation, Olly Hudson shares his journey in the DTC advertising space, discussing the evolution of the industry, the importance of creative operations, and the role of social media platforms like TikTok in shaping modern marketing strategies. Olly is the founder of Soar with Us and co-hosting the Podcast D2C Diaries. Find more about me here: ⁠⁠moritzschroder.com⁠⁠

In this conversation, Dawn Chubai from Live Selling School shares her extensive experience in live shopping, discussing her journey from television to coaching others in the art of selling products live. We discuss the importance of understanding the audience, building trust, and the balance between entertainment and education in sales. We also get into the evolving landscape of live shopping, par...

In this conversation, Moritz Schröder and Saief (linkedin.com/in/saief-tissaoui/), founder of TikTok Shop agency Volyat.com , discuss the intricacies of TikTok Shop and social commerce, exploring its mechanics, user demographics, and the evolution of consumer trust. They delve into the impact of GMV Max on advertising strategies, the importance of content creation, and the comparison between TikTo...

In this conversation, Benjamin L. Henriksen - the founder of the Danish Live Shopping Agency "Let's Go Live" - discusses the evolution and future of live shopping, detailing how it emerged during the COVID pandemic and its ongoing relevance in the retail landscape. He emphasizes the importance of authenticity, engagement, and the integration of technology in creating successful live...

Ashley White is the Founder and CEO of Social Tale , one of the very early TikTok Shop Agencies in the UK. In this podcast, we discuss the evolution and potential of TikTok Shop as a platform for e-commerce. He shares insights from his experience transitioning from a Meta agency to a TikTok Shop agency, emphasizing the importance of understanding the platform's unique dynamics and the need for...