Moritz Schröder

Moritz Schröder Podcast

Business EN ↓ 28 episodes

The line between content and commerce is increasingly getting blurred. Creators are launching multi-million Dollar brands and businesses, people on TikTok are getting rich making affiliate content and established brands are fighting to reach a younger demographic through user-generated content. So, in this podcast I am aiming to keep up with everything that is happening in this fast-paced space. It is a Podcast about Social Commerce, Live Shopping, the Creator Economy, Creator-led Brands - and everything else that blends content and commerce.

Author

Moritz Schröder

Episodes

#3 - Jeremy Ding - Euka.ai: Revolutionizing Affiliate Marketing on TikTok Shop 22.09.2025 28:11

In this conversation, we discuss Jeremy's journey from corporate life working at ByteDance to entrepreneurship, which led him to found Euka. AI - a tool to automate your interactions with affiliate creators within Social Commerce. It is already widely used by brands selling on TikTok Shop. Find more about me here: ⁠⁠⁠⁠moritzschroder.com⁠⁠⁠⁠

#2 - Ron Wardle - Live Shopping in China, Lessons to learn and common Mistakes to avoid 09.09.2025 1:03:13

In this conversation, Ron Wardle shares his extensive experience in the e-commerce and live shopping sectors, particularly in China. He discusses the evolution of live shopping, the importance of community engagement, and the key platforms driving this trend. Ron emphasizes the opportunities for solo entrepreneurs and the skills needed for success in live selling. He also explores the challenges W...

#1 - Jordan West - Founder of Social Commerce Club 05.09.2025 53:57

In this conversation, Moritz Schröder and the founder of Social Commerce Club Jordan West discuss the evolution and impact of TikTok Shop on social commerce. They explore the challenges brands face in adapting to this new platform, the importance of treating creators well, and the long-term investment required for success. They also delve into the future of shopping, the role of AI, and the potent...