More Than Social Podcast

Learn how to launch your offer in 6 weeks. Does it sometimes feel like other entrepreneurs around you sell out their launches? What's their secret? Is there something they're doing that you just don't know? In this episode, I teach you how I sell out my offers with every launch, using a 6-week runway.   We talk about:  [2:05] What to do if you have no one to launch to [3:05] Building an audience o...

A brief summary of this episode

Learn the key elements to track your online marketing campaign. It's no secret that I love the online world, and what I love most is that it's a big numbers game where you constantly try to beat yourself.    There are so many different factors that will impact the success of your digital marketing strategy, such as your ad copy, the graphic or video that goes along with the ad copy, your call to a...

Learn my guide to setting up automated webinars. In this episode, I'm teaching you how to set up automated webinars that will help you increase your sales and grow your business while you sleep, travel, hang out with your friends and family, or while you work on other aspects of your business.  You will learn how to set up automated webinars that will help you increase your client base and sales o...

Learn the webinar benchmarks every entrepreneur should know. When running an online webinar, one of the backend aspects that you need to pay attention to is your webinar stats. In this episode, we dive deep into what you can expect from a webinar stats perspective, and I give you some straightforward benchmarks to work towards and even surpass. We talk about:  [1:45] How to organize and track your...

Have you ever felt stuck in life and haven't been able to explain why? Maybe you're being pulled in a different direction yet aren't sure how to release the blocks that are holding you back. In this episode, Sinéad Robertson joins me on the podcast to teach how to release energy blocks and achieve your dream life. Sinéad loves helping women to discover an alternative way of living their life.  She...

Learn how to consistently take content photos. Let's face it, one of the most frustrating aspects of using social media for your business is all the time and effort you have to put into content -- I'm sure you can agree with that one.  There's this hard battle between making sure you're consistently posting content and staying in front of your audience and wanting to throw your phone into the wate...

Learn how to drive traffic to your webinar using paid ads. It's no secret that I love doing webinars and running paid ads.  Over the last few episodes, I've been giving you access to my full webinar framework, and now I'm ready to take you to the next step.  How do you get a lot of people to register for your webinar? I'm not just talking about your warm audience -- I'm talking about your dream cl...

Learn the best time management tips for entrepreneurs to help you be more productive. Are you always struggling to find more time in your day? Are you jumping from task to task feeling like you have accomplished nothing? In this episode, I'm sharing my top time management tips that have helped me grow as a person, scale my business and have more time back in my day. We talk about:  [2:35] Why time...

Learn the best tips for using Google ads for your business with Chelsey Labusch. I work with Chelsey and her team for some of my clients, and I know many of you have questions about how to run Google ads that convert.  Digital marketing consultant working for Google turned Agency freelancer turned Toronto-based agency owner, Chelsey quickly realized she was treating her clients' businesses like th...

Learn how to create a compelling webinar topic that keeps your audience engaged and ready to purchase your offer. A lot of entrepreneurs struggle with creating a webinar because they don't know what their audience wants or what might be helpful for them. In this episode, I'm teaching you the four steps I use with my clients and for myself to create webinars that convert. We talk about:  [0:35] Why...

Learn 4 simple tips for creating an opt-in page that converts like crazy. When people land on your opt-in page, you obviously want them to sign up for your masterclass, freebie, or free training.  But what happens when you hear crickets and your content just isn't converting?  There are four small tweaks you can make that will increase your conversion rates drastically, and I share them with you i...

In this episode, I'm teaching you how to run high-converting ads. I'm breaking it down, step by step, so you can learn what to do (and what not to do) when it comes to creating your own ads for your business. We talk about:  [2:30] Why I love running ads online [2:55] How ads work [6:20] Why you need to know who you're talking to before running ads [9:20] Writing catchy hooks [11:20] How to speak...

Why do you need a complete marketing strategy?  As an entrepreneur, you may not have considered the importance of having a marketing strategy that spans past word of mouth and posting organically on social media.  In this episode, we're covering the value of building a complete marketing strategy and how it will scale your business. We talk about:  [1:30] Why create a full digital marketing strate...

You've heard me talk a lot about scaling your business, lead generation strategies, email marketing funnels, and organic vs. paid marketing. There's a reason why I'm so passionate about these topics when it comes to building your business. In this episode, my friend and student Nicole Boudreau joins me to talk about her experience in my signature program, the Spotlight Theory, and how it helped he...

Have you ever made a mistake in your business?  If you're like me, there's no way you answered 'no' to that question. It's normal to make mistakes. In fact, I encourage you to make mistakes. That's how we learn, it's how we grow. But, I will say, if I were to go back and do it all over again from the beginning, there are 8 critical mistakes I would avoid, and I'm sharing them with you in this epis...

How do you decide if you should spend money on paid ads? I know it's overwhelming to think about. I know you're thinking it's too costly and too risky, but TRUST ME when I say that if you want to grow your business online, paid ads should be a part of your strategy. In fact, every business should have a full marketing strategy that includes both organic and paid advertising.  Let's dive in and lea...

Learn how to generate higher-quality leads online with ads. In this episode, I'm sharing the types of ads that work and that don't to generate high-quality leads online. There are so many misconceptions about this in the online space, and I'm here to debunk the myths you may have already been implementing in your business [hint: 'boosting' posts on social media]. Let's dive in and learn: [2:05] Wh...

Do you feel it's possible to have a successful business and still have a life outside of work? If you said no, this episode is for you. If you said yes, this episode is also for you because there are so many gems and nuggets of wisdom shared by my guest. Deanna Langford joins me on my podcast to talk about 'business-life blend.' If you are constantly burning out or trying to wear all the hats, thi...

Learn the key things you need to know about online organic marketing and online paid marketing. There are a lot of things to learn in your business and marketing is this never-ending game that just keeps changing. In this episode, I share some things that I know about marketing your business online and the pros and cons of paid and organic marketing. If you are currently marketing your business on...

Do you have a social media and email marketing strategy? If you're only using one of the two, I highly recommend listening to what I'm teaching in this conversation. A lot of people focus on getting more followers on social media, but the truth is your email list is much more valuable. Let me tell you why in this episode.   Let's dive in and learn: [5:00] Why your social media account is not actua...

Do you automate your business using softwares?  In this episode, I discuss the different types of software to help your online business succeed. These tools will help you run your business online, increase productivity and scale your business.  You might be asking if you really need these softwares, and the truth is, no matter what kind of business you have, certain types of software help your bus...

How can we find confidence and overcome imposter syndrome as entrepreneurs? It's no secret that we all face imposter syndrome sometimes, but it's how we bounce back from those moments that truly make a difference. Joining me in this conversation is Kelsey Boyer. Kelsey is a CCF Certified Leadership Coach and the Founder of Women's Leadership Accelerator, her 90-day mentorship program for emerging...

One of the hardest parts of content creation is lining up the content.  Between writing captions, shooting reels, going live and making sure that you have photos readily available, there's a lot that goes into making great social media content! It's actually a lot more time and effort really than people actually realize. In this episode, I want to take some of the overwhelm out of creating content...

What is the best time to post on social media?  How important do you think posting at the right time really is? You may not feel like it's overly important because posting consistently is better than not posting at all, but the time of day that you post does make a difference. After years of testing the algorithm, and at this current moment, I have answers for you.    Let's dive in and learn: The...