More Than Social Podcast

Learn the four proven ways to leverage sales pages for increased revenue. In this episode, we're diving deep into the different types of sales funnels, their basics, and how they work.  Have you considered how the design of your sales page impacts your potential buyers? And how can it impact the success of your funnel?  Part of this has to do with lead generation funnels and how they can be used t...

Learn how to write sales page copy that connects and converts with my guest Jess Jordana. How do you create a connection through copy? How often should you tweak your sales pages? And how can you craft sales pages that land with your target audience? Writing sales copy that converts is an art, and Jess Jordana shares all of her best tips with us today. In this episode, Jess dives into the importan...

Learn how to structure a sales page that converts with my guest Hera Zee. In this episode, we're diving deep into the world of sales pages. Hera shares her insights on leveraging "early adopters" for program launches, why sales pages are important, and how to structure them effectively for maximum ROI. We also touch on the role of sales videos and if (and where) testimonials should come into play...

Learn how to generate sales without a website. If you've been struggling to get conversions and sales from your website or need a website, this episode is for you. As you'll hear in this episode, of the main reasons why websites don't convert cold traffic into leads and sales is that they are really distracting.  Do you agree?  There are so many options and links that visitors can click; they end...

Learn how to generate high quality leads through your podcast, as it relates to podcasting. In the world of podcasting, leads play a crucial role in growing and engaging with your audience. In case you want a refresher, leads are individuals who have shown an interest in your content and have provided their contact information for future engagement.  To attract leads and turn them into dedicated l...

Learn the types of ads to run for your podcast as it relates to podcasting. In this episode, we're talking about the intersection between digital marketing and podcasting and all the different strategies you can use to boost your online presence.  First, we talk about a topic I'm passionate about -- boosting posts on social media. While it can be a great way to reach a wider audience and increase...

How do you structure a high-converting ad? And can you do it to drive traffic to your podcast? This episode is part two of four of a series I did on my friend Simona's podcast called As It Relates to Podcasting. As you'll hear in our conversation, we went into the different types of ads you can be running and building for your podcast, how to run video vs still images ads, and also talked about th...

What are the fundamentals of paid ads as it relates to podcasting? This episode is Part 1 of a four-part series I originally recorded with my friend and podcast producer Simona Costantini for her podcast. Over the next four episodes, we're diving into the nitty gritty when creating and running ads on social media. In this conversation, we're talking about what you need to prepare before you start...

Learn how to structure your weekly content for maximum impact. Do you create core content as an entrepreneur?  Do you have one big piece of content, like a blog, podcast, or YouTube channel, where you centre your focus and create content? In this episode, I share how valuable and transformative one core piece of content has been and how I create content for Instagram, YouTube, TikTok, LinkedIn, Pi...

Learn how to create an annual marketing plan to scale.  New year, new you -- that's what most entrepreneurs say at the start of a new year. The truth is a lot of entrepreneurs will write out big goals and dreams without a plan actually to get there.  You will find yourself and your wheels spinning every month if you have a plan and strategy to take you from idea to creation. How do you decide whic...

Learn the 3 Proven Online Marketing Strategies for Your Business in 2023 So many entrepreneurs overthink their marketing strategies.  They try to come up with new ideas and try to reinvent the wheel.  But in reality, for over seven and a half years now, I have followed very specific systems that work, allowing me to build a business 100% from my laptop. Now, of course, there have been some slight...

Learn the top 5 online marketing trends to watch for in 2023. With ever-changing technology, how do we stay on top of trends at the beginning of each new year?  How do we incorporate the latest and greatest into our marketing plans and overall digital marketing strategies? Better yet, which ones are worth our time and energy, and which aren't? In this episode, I share with you my top 5 online mark...

Learn how digital marketing made my client and mortgage agent grow by 600%. Entrepreneurs often talk about digital marketing, running ads, creating paid and organic social media content, and leveraging email marketing to grow. But what does that actually look like in practice?  How do you create a complete digital marketing strategy that allows you to experience real, tangible growth? As you'll he...

Learn how to automate your business to generate more leads and sales. As a business owner, I know you want more leads and sales for your business. Whether working one-on-one with clients, selling your courses, memberships, group programs, or generating passive income, the goal is always to bring income and energy back into the business. In this episode, I'm sharing my top ways to automate your bus...

How do you organize your bookkeeping for a more productive year? Contrary to what entrepreneurs may believe about bookkeeping, you don't have to wait until the end of the year to get organized. We can do many things throughout the year to set ourselves up for success, and my guest Jami Monte is a wealth of knowledge in getting entrepreneurs on track. Jami is a Chartered Professional Accountant (CP...

Learn the truth about social media marketing and why email beats out all other channels -- every single time. Its true social media marketing is important for business growth and online presence, but what if I told you there was a better way? What if you could take your followers and engage them on a completely different level? Hello, email marketing. As you'll know by now, if you regularly listen...

Learn why you shouldn't focus on social media marketing alone to grow your client base and business online. Do you ever find yourself in a cycle of social media posting and aren't sure why you aren't getting the results you're looking for? Social media is great, but it isn't the only way to market your business -- especially if you want to see real results!  In this episode, I'm breaking down why...

I teach you three proven strategies to grow your client base fast in this episode. These are strategies that I've personally used over the years and continue to use today to get more one-on-one clients and online program sales.  They're tried, true, tested, and they work.  Whether you're just starting out or you've been in business for a while, I know these strategies will help you take your busin...

In this episode, Dawn Taylor joins me to discuss handling mental health issues when running your own business. The truth is we all experience highs and lows. But sometimes, those lows can feel paralyzing. You know what you want to do next in your business, but you can't seem to get through this intense fear, sadness, anxiety or depression that you're feeling. So, how do we manage how we feel while...

Why will investing in an expert program help you succeed faster? What is it about learning from someone else that re-inspires and re-energizes your direction? I'm a big believer in investing in myself and my education to succeed as an entrepreneur -- I know I'm not the only one who believes that.  Even after 7 years of running my business, I'm always focusing on both self and business development....

What are some email subject line best practices? What are the things you should and shouldn't do when it comes to crafting the perfect email subject line? I often see entrepreneurs using urgency and depersonalized language in their subject lines, which can be a huge deterrent for your ideal client on the other end of the email. When I was putting together this episode, I started writing down the m...

When is the right time to make the leap into high ticket selling? If you want to up-level your business, raise your rates, and stop undercharging and over-delivering, but you feel like you've been holding yourself back, this episode is for you.  Chris Kenney, a master sales coach, million-dollar business owner, and sought-after wealth mentor is joining me for this conversation. He teaches undercov...

What are the proven ways to stay consistent in your business? Are you struggling to show up day after day, week after week?  If so, this episode is for you. I'm going to share with you some of my best tips that have helped me stay on track and achieve my goals.   We talk about:  [1:10] Have a clear vision and goal [2:00] Set realistic deadlines for yourself [3:20] Create a routine that helps you s...

In this episode, I'm going to show you how to fix a lead magnet that's not converting. I know how frustrating it can be when you put so much time and effort into creating a lead magnet, but it doesn't convert the way you want it to. I share with you some simple tweaks that you can make to your lead magnet to get those leads rolling in.   We talk about:  [1:00] How to determine what is and isn't wo...

Learn how to nurture leads with email marketing. I've seen firsthand the results email marketing can really produce for your business. And I know that the most important aspect of any business is lead nurturing. Personally, I find a lot of people continuously push sale after sale to try to grow their business. And that's why they don't see the results they're looking for with emails.  In this epis...