More Than Social Podcast

Do you focus your marketing efforts more on the front-end of social media or the backend? Do your social media posts lead your followers to your newsletter, or are you hoping that seeing an Instagram post will be enough to convert them? In this episode, we're talking about how to generate leads with webinars. Webinars are a great way to share your expertise with potential clients. If they know you...

We've talked about freebies and generating leads, but what happens once they're on your email list?  In this three-part series, I'm breaking down the steps of lead generation.  In this first part, you will get a short introduction to lead generation. Then we will move on to creating a lead generation funnel in part 2. Lastly, part 3 will teach you how to actually set up a lead generation funnel. L...

What does abundance mean? What does it mean to live truly abundantly? Sometimes we overuse the word abundance and forget why we desire that feeling in the first place. In this episode, Blake Miles joins me to talk about deep, genuine abundance and how you can create more of it in your life. Blake is an abundance coach who helps people fast track themselves to the life they truly desire by helping...

Are you ready to start seeing huge spikes in subscribers to your email list, and grow your leads for your business? The first step is to have a valuable freebie. The next is to promote it across all of your marketing platforms!  In this episode, we're talking about promoting freebies, and I'm giving you 8 ways to do so that you may not have considered before. Let's dive in and learn: Using lead ma...

Do you use freebies in your business to generate leads? Odds are you might have a free download to help build your email list, but did you know there are so many different kinds of lead magnets you can create? In this episode, we're talking about the 10 freebies I recommend when it comes to generating high quality leads. Let's dive in and learn: The purpose of lead magnets  The 10 types of lead ma...

How many hours a week do you spend trying to coordinate meetings? You're a busy entrepreneur, and I get that sometimes it feels easier to book calls in when you have free time during the week. The truth is, that's not really an effective strategy in the long haul because you shouldn't be sacrificing all of your free hours by taking calls at times you truly don't want to. In this episode, we're tal...

How can you set goals and ensure that you always actually crush them? As entrepreneurs, we often want to achieve many things at the same time. But you need a plan because a plan is what will lead you to success. In this episode, I walk you through my goal-setting process. This is how I make sure to not only crush my goals but ensure they're reasonable, to begin with. Let's dive in and learn: Why b...

Being self-employed comes with a lot of perks, but one thing that we don't necessarily have access to is benefits.  For the first four years of my business, I never even considered why having insurance was important, but I should have been. That's why we're chatting with Denise Tulk today. Denise has taught me a lot about not only how to protect myself but protect my family.  Denise has been in th...

When I talk to the entrepreneurs who want to scale their business using social media, we always start by talking about a few different things.  First, we talk about lead generation and a lead magnet. The second is answering the most important question: "Who are you talking to? Who is that dream client?" That's what we're covering in this episode. Let's dive in and learn: Why you need to be specifi...

There's something about talking about goal setting that really fires me up. It helps keep us accountable and always working towards what we want to achieve. Would you agree? This is what we're talking about in today's episode. In fact, today's special guest today is someone who always crushes her own goals and now helps other entrepreneurs and do the same.  Morgan Stock is an accountability coach...

What goes into a digital marketing strategy? For me, it's a combination of content creation, email marketing and paid ads.  I love this approach because it's a strategy that will generate prospects, gather their information and then will help turn them into paying clients -- all on automation!  In this episode, we cover how having a full digital strategy can change your business for the better. Le...

How do you find your ideal client online? And better yet, how do you actually convert them into paying clients? After all's said and done, our friends and family will only buy from and support us for so long. That's why we're covering expanding beyond your immediate circle by leveraging social media ads.  Did you know there are 11 different types of ads you can run between Facebook and Instagram?...

How do you attract those dream clients online?  How do you make your online conversations go from talking to everyone to talking to your dream clients? This is what we're covering in today's episode: how you can instantly attract your dream clients online. And the truth is? It's not as complicated as you may think. Listen in as we talk about: Why it's okay to be picky about who you want to work wi...

I am super excited about this week's episode. Joining me is Simona Costantini, who is the lady that helped me bring the more than social podcast to life. Simona Costantini is the Founder and CEO of Costantini Productions, a full-service podcast production agency. She is also the Executive Producer and Host of the Happiness Happens Podcast.    She helps six-figure entrepreneurs in the intuitive spa...

Do you use email marketing in your business?  How do some people seem to have their email sequence all figured out?  It can often feel like you've really grasped the big idea of email marketing, but the tricky part comes when you know the general strategies, goals, and what success with email marketing looks like, but maybe aren't 100% sure how to implement it correctly.  That's what we're focusin...

This week on the podcast, I'm answering the most asked question that I got asked last year: "How do you generate high-quality leads through social media?" I've had so many conversations around this topic over the last six and a half years. My answer? It might surprise you: Thoughtful and effective lead magnets.   Listen in as we talk about:  How to use lead magnets to get higher quality leads Thre...

How can you ensure that the people that land on your website starts to turn into leads for your business?  In this episode, we're talking about websites vs. sales funnels and how you can leverage a sales funnel to drive more customers into your community and ultimately into paying clients. Have you heard of sales funnels before? If not, a sales funnel is exactly as the name says; it's a funnel to...

There are two kinds of entrepreneurs when it comes to creating reels -- those who see the benefit but don't know how to create them and those who are simply not interested in integrating reels into their marketing strategy.  We're going to focus on the first type of entrepreneur in this episode. I'm giving you 15 different reel ideas today that you can start to incorporate into your business and m...

How do creators make reels look so effortless? What about transitions, trends and call to actions? There are so many ways to show up in the digital space; let's talk about one of my favourites. In this conversation, I take you through the ins and outs of creating reels -- from start to finish! I know it can feel overwhelming, but by the end of this episode, you'll know how to create reels like a p...

How do you become a more confident business owner? Is it really possible to balance your business with your family? Is there a secret to productivity? This is what we're talking about in this episode! My guest, Nicole Boudreau, is a Certified Integrative Nutrition Health Coach and Holistic Nutritionist. She helps busy females find their confidence by eliminating stress and confusion around eating...

Do you really need to create reels for your business? Does your social proof actually grow when you show up on video? Will your business benefit from making reels a priority? I say yes, all of these points are so important, and today we're talking about how to take the headache out of creating reels. Reels are an essential part of your content marketing strategy, and in this episode, we talk about...

Whether that's creating content for your feeds, creating reels, live videos, YouTube videos, blogs, podcast, episodes, or emails, there's a lot of content that we can be pushing out as entrepreneurs. How do we repurpose content? How do we make this process easy instead of confusing?  In this week's episode, I give you my top tips and the personal strategy I use to repurpose my content, to help mak...

You've taken the time to create your content, planned and written out all of your captions, and now it's time to post it! Do you really want to sit on your phone posting content all day? Me neither! Which is why in today's episode, I'm teaching you how to schedule your social media content in advance so you can free up your time. I'm giving you insight into my favourite scheduling platforms, and t...

Do you ever get those amazing content ideas right before your head hits the pillow, but that genius post or caption is completely gone when you wake up? Let me introduce you to your new time and energy saver: content batching . I create my content for the entire month in one day, and while this may sound overwhelming, join me for this episode as I walk you through it. Listen in as we talk about: M...

Have you ever scrolled through your timeline and thought 'wow, that post is really good'? You probably saved it, took a screenshot, and tried to figure out how you could write a caption that captivating as well.   Well friends, this episode is for you if you're wanting tips on how to structure social media captions that people actually pay attention to. In this episode, I'll teach you how to write...