More Than Social Podcast

Running ads for your business can be an effective way to gain exposure and attract potential customers. However, it can be frustrating when you're getting clicks and views on your ads, but those interactions don't convert into leads or sales. In this episode, we'll dive into the 5 reasons this may happen and provide you with strategies to overcome this challenge. Reason #1: Choosing the Right Type...

When it comes to marketing your business, having a solid strategy is KEY. Today, we're going to dive into an incredible case study that highlights the power of a well-executed lead growth plan. We'll be looking at the journey of one of my clients, a successful accountant, and how she transformed her business by implementing proven marketing tactics. Defining Your Target Audience: To market your bu...

When it comes to content creation, countless methods and strategies can work for your business. But what if you could learn from someone currently implementing successful content strategies and seeing real results?  In this episode, content creation expert Chris Van Vliet joins me to discuss creating viral vertical content. Chris has achieved remarkable success in creating content across various p...

As entrepreneurs, we often find ourselves on a rollercoaster ride filled with highs and lows. While we celebrate successful launches and happy clients, we also face challenges and uncertainties that make us question our every move. Personal growth becomes just as important in the entrepreneurship journey as growing our businesses. One powerful tool that is often underestimated in this journey is r...

As entrepreneurs, we face perpetual mental hurdles, worrying and pushing forward constantly to scale our businesses to the next level. This constant hustle can sometimes mask insecurities and fears. In today's episode, Leisse Wilcox joins me to dive into stepping into your true self, leveraging your unique confidence and letting it guide you. Leisse is an expert in imparting confidence, and we tal...

How do you build a purpose-driven business?   This episode of More Than Social revolves around rediscovering one's purpose in life and business for sustained motivation and success. It tells the inspiring stories of four entrepreneurs ranging from coaches, mortgage agents, personal trainers, and corporate workers who have redefined their purpose to drive their ventures to success.   Together, we e...

Adale Boudreau, a master coach with CCF (Certified Coaches Federation), discusses her life journey and coaching career this week on the More than Social podcast.  We discuss the importance of inner work, self-belief, awareness, and the ability to manage fear in achieving personal and professional success. We also reveal our collaboration to combine our coaching and marketing expertise to support b...

Learn 12 ways to generate leads without paying for ads. In this episode of the More Than Social Podcast, I share my strategies and secrets for leveraging organic marketing strategies for business growth. I also cover 12 lead generation methods you can implement immediately -- without spending money on ads. These methods range from optimizing social media content and collaborations with influencers...

How do you scale your business in 2024 with guest podcasting? In this episode of the More Than Social Podcast, I speak with Christina Lenkowski, the owner and founder of Publicity by Christina, discussing her innovative ways of helping entrepreneurs through podcasting. We talk about the benefits of guesting on podcasts to reach new audiences, how to choose the right podcast to create maximum impac...

From one entrepreneur to another, want the most powerful advice you need as you start off 2024? In this episode of the More Than Social Podcast, I share the top advice I learned from entrepreneurs I interviewed on my podcast in 2023. This year, I want you to tackle self-doubts and feelings of not feeling enough right off the bat. The advice shared by these top entrepreneurs includes making data a...

I'm sharing what's up and coming in the future of digital marketing in 2024. In this episode of the More Than Social Podcast, I share my reflections and experiences from 2023, along with my plans and expectations for 2024. I talk about life as a new mother and share key business lessons, notably the importance of delegation, processes, and team selection for business growth. I also get into my per...

A brief summary of this episode

In this episode of the More Than Social Podcast, we talk about how building a successful remote team can be a game-changer for business owners.  I share my own personal experiences and lessons that I've learned about outsourcing tasks, using platforms like FreeUp, and managing a virtual team using tools like Basecamp.  The focus is on how to reclaim time, reignite passion, and balance workload thr...

In this episode of the More Than Social podcast, we cover the crucial techniques of effective time management, a challenge many business owners and entrepreneurs struggle with. I highlight the personal challenges I have had when it comes to balancing motherhood and entrepreneurship, and share my personal journey and methods used for efficient time management. We cover strategies like prioritizing...

In the final episode of our four-part series, we tackle the concept of retargeting and remarketing as crucial aspects of maximizing online ad campaigns on Facebook and Instagram. I share four distinct types of retargeting: website, email, social media, and database list, and stress the importance of personalization and consistency in messaging, and the potential of boosting engagement by offering...

In this episode of the More Than Social podcast, I discuss the importance of A/B testing in maximizing Facebook and Instagram ad results. We get into the concept of A/B testing, and how it involves comparing two versions of an ad to determine which is more effective.  I further break down how to set up an A/B test, interpret results, and refine the tests based on data.  Introduction to A/B Testing...

What are the best-advanced ad targeting strategies for greater reach? In this More Than Social Podcast episode, I discuss effective strategies for maximizing return on investment in advertising on Facebook and Instagram. We focus on how to understand and segment the target audience, the importance of retargeting ads, and how to use lookalike audiences. I also share insights about running ads and e...

How do you craft ad copy for maximum ROI? In this More Than Social Podcast episode, I guide you on how to craft effective Facebook and Instagram ad copy to maximize your return on investment. I discuss common challenges, such as the frustration of ads that don't convert, and give you a strategy to overcome these issues by understanding your target audience, structuring your ad copy effectively, an...

Is it worth it to pay for leads? In this episode, of the More Than Social Podcast, we explore the question of whether it's worth it to pay for leads in your business. I share my personal journey and discuss the benefits and challenges of investing in paid advertising for lead generation. Why paid adsWe get into the reasons for using paid advertising as a marketing strategy, highlighting its advant...

Work-life balance -- is it really possible? In this episode, we explore a variety of valuable insights and practical tips that can help you strike the perfect balance. Whether you've been an entrepreneur for years, or are just starting your journey, join Bryan and me as we uncover the art of scaling a business and living a fulfilling life, all on your terms. One tip for entrepreneurs trying to sca...

In this episode, we dive deep into the transformative journey of outsourcing tasks and restructuring our digital marketing agency.  We explore the pivotal moments that led to our decision to restructure, our meticulous search for the right team members, and the remarkable outcomes of streamlining our operation.  We discuss the challenges of managing cashflow while expanding your team and the impor...

What goes into revamping a digital marketing agency?  In this episode, I take you behind the scenes of my agency, Stock Media's, website redesign.  We cover: 1. The Agency's Mission Discover what our digital marketing agency is all about, the core objectives that drive our success, and what we're doing to keep pushing boundaries within the industry. 2. Scaling Strategies Learn about the strategic...

Are you trying to navigate your way to 6 figures and beyond?    In this episode, Simona Costantini joins me to talk about client retention and growth, building a team, and defining what success means to you. We cover: Tips for getting your first clients and lead generation sources: We discuss strategies and techniques for acquiring your initial clients and identifying effective lead-generation cha...

Learn why you should stop creating new email copy.   We discuss the differences between email newsletters and sequences, clarifying their roles in your strategy. Then, we highlight common entrepreneurial pitfalls in email marketing and emphasize the significance of open rates and click-through rates for campaign effectiveness. I cover: Distinguishing the Difference: Email Newsletters vs. Email Seq...

Learn 3 ways to repurpose your email content.   In this episode, we are talking about the magic of repurposing your email sequences to create content for social media, blogs, and even video content. It's about putting all of your hard work and effort into more marketing material. I cover: Content repurposing with emails and social media: Exploring ways to repurpose content effectively for email ca...