More Than Social Podcast

Are you feeling like your social media efforts aren't producing enough qualified leads? Today, we'll explore my proven strategy for attracting a flood of qualified leads.  Learn about creating an irresistible lead magnet, designing a high-converting landing page, running targeted ads, and setting up an effective email marketing sequence.  I also share my personal journey, actionable tips, and comm...

Have you ever wondered how successful online course creators generate consistent revenue without the constant stress of launches? If you have an online course or are considering starting one, this episode is for you. Today, we have Caitlin Bacher, CEO of Skill with Success. Caitlin's company is dedicated to teaching coaches and course creators how to turn their online courses into seven-figure bus...

Have you ever struggled to get the right people to show up for your webinars? If so, you're not alone. In today's digital marketing world, having a compelling topic for your webinar can be a game-changer.  Getting prospects booked on your calendar is one thing, but if those booked appointments don't show up or they're not actually qualified, you're kind of wasting your time. Instead, I recommend s...

Have you ever felt the need to break away from conventional paths in your entrepreneurial journey to find your own unique way? In this episode, we dive deep into the world of entrepreneurship with Mariah Liszewski, an SEO expert who shares her inspiring journey from quitting her job and school to building a successful business founded on genuine passion and curiosity. Mariah and I discuss the impo...

Struggling with Email Marketing? Turn Crickets into Clients with These Proven Strategies Are you pouring your heart and soul into email marketing only to hear crickets instead of closing more clients? You're not alone, and there's hope. In this episode of the More Than Social Podcast, we discuss why your email campaigns might not deliver results and how to improve them. Imagine this: you've meticu...

As business owners, we constantly face opportunities to evolve, pivot, and even step back to move forward. It's about listening to your gut, making strategic changes, and sometimes taking financial steps back to leap forward eventually. What makes this week's conversation stand out is Jessica Sorentino's blend of entrepreneurial wisdom and personal branding insights.  Whether you're an author, a s...

Have you ever felt like you're just spinning your wheels with your marketing efforts, unsure if you're reaching the people who truly need your service or product?  Maybe you have a fantastic course or service but struggle to convert initial interest into paying clients. If this sounds familiar, you’re in the right place. Building a digital marketing funnel involves creating a step-by-step guide th...

Have you ever wondered how high-performing entrepreneurs manage anxiety and depression, especially in the age of social media? If so, you're in the right place. In this episode of the More Than Social podcast, we dive deep with therapist Valerie Martin, who brings a wealth of knowledge and experience working with high-performance entrepreneurs. We cover everything from burnout to structured workda...

If you were to ask me right now, what is that one piece of advice I would give an entrepreneur who is looking to grow their client base through social media?  That piece of advice is to focus on your lead generation first.  As someone who has been navigating the challenges and opportunities of social media for years, let me tell you, it's all about generating high-quality leads online. Why focus o...

Have you ever wondered how you can attract new clients, even if you're an introvert? Socializing and interacting with people can be daunting for many, but it doesn't have to be an impossible hurdle for your business.  As an introverted entrepreneur, in this episode, I share seven strategies to help introverts thrive in attracting new clients without the stress of constant socializing. As you'll he...

Are you a solopreneur looking to scale your business without bringing on an entire team?  In this week's episode, I am thrilled to introduce you to Jessica Freeman, owner of Jess Creatives.  As a seasoned website designer and SEO strategist, Jess shares her insights on building a successful solopreneur business and optimizing SEO efforts. Jess Freeman is the creative force behind Jess Creatives. W...

Are your palms sweaty? Knees weak. Arms are heavy. There's vomit on your sweater already—mom's spaghetti. Okay, I’m not a rapper, but if you got that, I totally get you! If you’re not following along with my Eminem reference, let’s get down to the real question: Do you have social media anxiety when showing up for your business? Most people do. What do I actually post online? I don’t want to show...

Have you ever wondered how a simple book can catapult your online business to new heights?  In this episode of the More Than Social podcast, I'm joined by Chris Benetti, an expert in leveraging online book sales for lead generation and business growth.  We discuss Chris's journey from the mining industry to digital entrepreneurship, sharing his experiences with sales funnels, conversion rate optim...

In the hustle and bustle of entrepreneurship, the word "no" often gets overshadowed by the constant pressure to say yes to every opportunity that comes our way.  However, what if I told you that saying "no" could be the key to unlocking your full business potential? In this episode, we explore the transformative power of setting boundaries and embracing the word "no." Through my journey, I've lear...

A brief summary of this episode

Social media has become a pivotal tool for businesses to connect with their audience, build brand awareness, and drive conversions. However, not all social media content leads to actual business leads. In this episode, we discuss the common misconceptions and pitfalls that many entrepreneurs and content creators face when it comes to generating leads through social media. First up -- the misconcep...

In this episode of the More Than Social podcast, I have the pleasure of chatting with Amy Posner, a serial entrepreneur and business mentor for freelancers and creative service providers. We covered so much great stuff, including Amy's entrepreneurial journey, from copywriting to running masterminds and coaching programs for freelancers looking to build sustainable businesses. One of the biggest s...

In this episode of the More Than Social podcast, we discuss affiliate marketing as a strategy for business owners and entrepreneurs to generate additional revenue streams and how to start affiliate marketing in 2024.  I'm no stranger to affiliate marketing, and I've been doing it for years. I start by sharing my journey in affiliate marketing, selling high-ticket items for commission, which laid t...

In this episode of the More Than Social podcast, I had the unique opportunity to chat with Jacqueline Renee, AKA the menstrual mogul, cycle sync coach for female entrepreneurs. This conversation not only shed light on an incredibly insightful area of female entrepreneurship and health but also provided actionable strategies to align your business operations with your menstrual cycle for better pro...

As a savvy entrepreneur, you understand the importance of marketing strategies to elevate your personal brand and grow your business.  In this episode, we will dive into five effective organic marketing strategies designed to help you build an authentic personal brand, connect deeply with your audience, and take your business to the next level without relying on paid advertising. First, we discuss...

In today's highly competitive business environment, standing out and achieving success requires more than just following established norms. This is particularly true in industries perceived as traditional or less exciting. Cindy Kumar, a leader in the accounting industry, is a prime example of how breaking industry norms can lead to remarkable success. In this episode, Cindy shares her unique jour...

Are you actively building your email list but unsure how to maximize it?  In this episode of the More Than Social podcast, we explore the world of email marketing and share valuable insights and strategies to help you leverage your email list effectively for business growth. Email marketing is important—not just growing your email list but using it as a powerful asset within your business. As entr...

When it comes to entrepreneurship and managing multiple ventures, it's easy to get stuck and overwhelmed.  With six businesses under his belt and over 500 properties in his portfolio, my guest, Navid Moosa, maintains an enviable work-life balance, working only four days a week.  Together, we uncover the secrets behind his incredible success.  Navid is a seasoned real estate agent turned investor w...

Webinars have become a powerful tool for lead generation and scaling businesses in today's digital world. In a recent conversation with one of my clients, we got deep into the strategies that have led to the success of her online webinars and her journey towards scaling her business.  I want to share the 6 key strategies we discussed that can help you achieve a sold-out webinar and drive growth in...

In a world increasingly dominated by online commerce, local businesses sometimes struggle to find footing. They may be unsure whether to focus their efforts on traditional methods or to pivot entirely to online strategies. In this episode, Hannah Corbacio lends her expertise to answer some pressing questions regarding social media best practices for local and online businesses. Hannah owns HC Digi...