More Than Creative, The Podcast with Dakota Hersey

Yes, we all know that blogs are great for SEO, but they should be so much more than that. When you're only using your blog as a way to catch Google's eye, you will bore your audience --- and then Google won't prioritize you. Human-first content is always the goal, but there are ways to make the formatting easy for search engines and their AI. We talk blog strategies, blog mindsets, and more in EP...

We've been going through some changes, and it has us thinking about how we overcome them and embrace them in our personal and professional lives, what an oncoming change feels like in our gut, and when we know it's time to finally make that jump. Change is a part of life, but that doesn't mean it isn't scary. Come listen, dive into the fear, and embrace your changing in EP 023 of More Than Creativ...

The More Than Creative team has had a lot of big changes in out personal lives: new experiences, rain storms, and events on the horizon. With some much going on in our lives, we've thought a lot about how to avoid burnout when it comes to marketing and with the grounding experiences Dakota recently had, we've realized marketing is supposed to fun. It's exciting, and it's experiments, it is science...

SEO is a buzz-word of the marketing world, but it is actually something to think about. There aren't exactly rules to SEO, but there are things you can do to put your best foot forward—and there is certainly things you can do to mess it up. We go through all the tips and tricks we've learned on the road and why you should care about it. Listen to this episode if you go "wtf" when someone mentions...

What's worse? Being a Snake-oil salesmen or being just a salesman? It doesn't have to be like that. We don't have to get that gross, icky feeling when trying to sell our offerings. As entrepreneurs, we have the luxury and the privilege to only sell what we believe in, so if you've got that gross feeling, you either need to change your mindset or change your product. Sales! Sales! Sales! and More!...

How should we show up on the internet? Should it be every aspect of ourselves or should it only be a few choices details? How do we choose what to share? What if making a character feels inauthentic? Dakota and Weston talk all about internet personas and how much of ourselves to infuse and share on the business — when it's right, when it's wrong, and where to do it. This is a part of every entrepr...

Come inside! We haven't cleaned. Our place is a mess, but we have nothing to hide. You shouldn't either. This is life. The entrepreneurial life is unique, complex, full of challenges that only other entrepreneurs will understand, and has several little perks that everyone judges you for (like endless flexibility). But with that great power comes a great responsibility and with that comes a great p...

We've been away for a bit, and we've been reviewing a lot. One of the fundamental beliefs of More Than Creative is a responsibility in what we make and what we put out in the world. There is so much "content" already in the world; we are only interested in making things with substance. Everything can have a purpose, and we want to be a part of that. This episode is a lot of musing, but there's a t...

Social media is one of the most common components of any marketing plan in the new age. More Than Creative is all about making the most of what we think, what we write, and what we post. The team discuss ways of thinking and methods to help ease the approach to social media and make what you share feels cohesive, connecting with clients, and helping you and your business to grow and sustain. Come...

We at More Than Creative are all about maximizing the returns we get from our efforts. We take the adage "think smarter, not harder" to heart. The marketing world today is full of so many different opportunities and ways to market. How do you keep yourself from getting burnout? How do you diversify your marketing without making your messaging disjointed? How do you avoid overwhelming your audience...

Dakota is back from the Creative Educators Conference in Dallas, and she's got thoughts. We talk about some of the speakers she heard from, what makes a good conference great, and most importantly, we discuss the major marketing misstep we see in the course selling world (and the ethical implications of it). Come do it like we do, and ride the rollercoaster that is More Than Creative, The Podcast....

Part of More Than Creative's ethos is we never do something for others that we haven't first done for ourselves. In order for us to confidently offer the Content Campaign service to our clients, we had to try it ourselves. This is our review of our first More Than Creative Content Campaign. We talk about the planning and execution of our idea, and the unexpected challenges but potential benefits o...

It's that time of the year, and it's planning for quarter number two! The MTC team did a lot in Q1, and we are ready to do even more in Q2. In this episode, we cover what we are looking forward to in the upcoming quarter, but also some of the things we are proud we completed in the last. Quarterly planning isn't all about the future; it's also about reflecting on the past. Come listen to us do bot...

Not only have we been launching and building websites, we've also published—and will be publishing—a monthly newsletter for one of our clients. We talk about some of the potential pitfalls when it comes to sending newsletters and the endless benefits, and in signature MTC style, we obviously talk about wherever our thoughts take us. Come ramble with us on EP 011 of More Than Creative, The Podcast!...

The team has been busy, and we wanna talk about it! We recently launched a website for a local custom builder, so we figured we do our review of it on the record. We talk about how we balanced creativity and website norms, whether it makes sense for you to have an About page or not, and more. Of course we stray off the path a little bit, but it's all about the journey, not the destination! Hosted...

What is content even supposed to be? Yeah, maybe you can end up being an influencer in some aspects, but your real passion (and money maker) is your business, so where does content fit into that? Well, content is about opening the doors to a conversation — and giving people who you don't know yet something to ask you about. Whether it's Weston and the weather or Dakota and Dune, helping a conversa...

Creativity and the blank page can be daunting. Where do you even start when you can start anywhere? All the options can keep us stuck and unable to move. How do we fix that? Restrictions. We share examples about how restrictions have launched music careers and lead to critical success, and the ways you can restrict yourself to get the thinking started. Sometimes all we need are some guidelines to...

This week on the podcast we are talking all about the Super Bowl! Commercials, the halftime show, and the game. We talk about the highlights of the commercials and some of this year’s biggest stinkers (but did they really fail that bad since we’re still talking about them?).  In classic MTC style, we drift all over the place and end up talking about the music industry, PR, and who’s better, T...

We all know that sometimes life happens and things just get in the way. We move, have babies, change business models, and a plethora of other things, big and small. But how do we keep our head when it feels like the world is spinning and we can't get a grip, and how do we prepare for life changing events when we see them on the horizon and can't do anything to stop them? Weston and I talk about pa...

We're trying something new on the podcast! More Than Creative, The Podcast is living and breathing and ever-changing; this new version of it is a conversation taking place at the end of the work week and goes where it wants to. This week we discuss creative and genius, how successful marketing tells stories, and the value in consistently making time to think and create. Come join us in the break r...

Hello All!!! Creating blog topics can be a lot like looking at the blank page. The cursor is blinking away, and your brain is frozen in place. It is difficult to reach into the ether and pull a few topics out of the endless possibilities of what you could talk about, so this episode is all about how to start thinking about your blog and content topics — using the “Pain Points and Praise method,” u...

A few years ago, Dakota went viral with a reel on @dakotaherseyphotography, and it opened her and I up to a whole new experience of the internet.  Virality is kind of a secret desire for everyone that makes content on the internet, but it can come with a lot of unexpected baggage if it does come. We talk about what it was like to get picked up by the internet, how to keep your balance when it...

As multi-passionate business owners and entrepreneurs, we are able to do and offer a lot! Sometimes telling potential clients what we are able to do can be overwhelming for them, and us. People get confused and turned away when there are too many options, too much confusion, and not enough focus when it comes to services and offerings.  Weston and I have done a lot with More Than Creative ove...

The Dynamic Duo is back in action, and we are punching and kicking our way into the new year!  We’re kicking off More Than Creative, The Podcast: Season 2 with a conversation about values. We’ve been sitting down together as a team discussing where MTC is headed as a business and what we want it to look like as it grows, and we came up with a lot of things that we always want to hold true in...

Hey everyone!  Weston and I have been working on something together in Dakota Hersey Photography that has been working so well that we absolutely have to share; that something special is workflows!  Now that we have them up and running, they have taken so much pressure off me, allowing me to shift my focus to larger things. I don’t worry about emails or invoices being sent on time, clien...