More Than Creative, The Podcast with Dakota Hersey

It’s difficult to be a multi-passionate business owner. How do you fit two business ideas that don’t fit together on one website, in a single business strategy? How do you relate a cleaning service to a photography business without being confusing to potential clients?  I struggled when starting More Than Creative, wondering if I should change my photography brand to be more in line with the...

Hey, y’all!  I am back in the studio, and I’m kicking it solo to start off. It’s been awhile since I’ve sat down and talked to you, but it was a needed break. This week I'm talking about the behind-the-scenes in both Dakota Hersey Photography and More Than Creative, discussing the goals that we set, what we've been up to, and what I've been thinking about. I’m shaking off the nerves, I’m lett...

TikTok has become king! Long videos of you rambling and single frames of still photos no longer get the engagement online that you want. There is a mass movement to short-form video – taking trending sounds and formats and making them relate to your industry, but that can be a lot of work, especially if you’re someone who doesn’t like how their voice sounds or isn’t comfortable in front of a camer...

Unlike social media where it seems like things burn bright and fizzle, blog posts continuously grow – living forever on the internet, and continuously generating leads. Blogging is an effective, long term way to grow your business, and an effective use of your time.  In Episode 010 of More Than Creative, The Podcast, we discuss why blogging is so important, both personally and professionally,...

Rainy Day Podcast! Weston and I spent our Thursday weathering a summer thunderstorm and talking about how intention drives behavior. While I was running, I was thinking about what to discuss on this week's episode of More Than Creative, The Podcast, when a woman ran by me, pushing a stroller, and on the back of her shirt, it said “Intention Drives Behavior” – I didn't need to think anymore! ...

Have you ever watched a reel or a TikTok and the person spends thirty seconds talking about why they’re filming the video? It’s just full of qualifiers and unnecessary context and it is taking forever for them to get to the point. You just want them to get on with it! A lot of us do this. We ramble, we qualify, we are uncomfortable, so we take a while to get to the point, BUT there are ways around...

It’s a struggle to feel like your personality is coming through your website copy in the right way. On services and investment pages, there isn’t a lot of room for who you are to really shine – it’s mainly numbers and service packages.  BUT, the “About” page is where it’s all about YOU. There is more freedom and creativity allowed on the “About” page, and I’m on a personal journey to empower...

Do you ever find yourself trying to describe your business or write your website copy and…it's really hard. How do you explain all of the effort you put in? What do people expect to hear? Is what I do even that special? Then you slowly start to look around for “inspiration” and the next thing you know, you sound exactly like everyone else.  Everyone wants to fit in, to be accepted, to be a pa...

Finding the right words to describe your business can be really hard – trying to distill the feeling of your business, explaining what you do, who you want to serve, and how you serve them down to a few words.  It can be easy to lean on the words you hear over and over again…the ones you think everyone wants to hear from you. “Timeless, fun, intimate, classic, raw, personable…” But when is th...

Defining and communicating your core values is one of the most important foundations in business – and also your messaging. The more clearly you understand them yourself, the more easily you can incorporate them into your marketing, sales, and client experience. In this episode, I dive deep into how to decide what your core values are and then how to infuse them into your marketing strategy so you...

We can all agree that we are no longer writing research papers for class but that doesn't mean writing isn't still a huge part of our lives. As business owners we use it practically in everything we do...especially creating content. On this episode I'm joined by Weston, my brother who is also an excellent writer and writing coach, to talk about WHY writing feels so scary and how to overcome it. Ho...

We're starting off with explaining the basis of how I approach everything when it comes to brand strategy...the five stages that I believe make up fully understanding and growing your brand in a way that is authentic and sustainable. I'm excited to dive into each stage (clarity, direction, voice, content, and visuals) so you can start to audit your business for the areas you know really well and t...

Have you ever wanted to do something in business but felt like the fear of perfection got in the way? Hi, it's me. I'm the problem. It's me. Sometimes the best way to learn (and to market) is to just show up – strategize, create, publish, repeat. So without further ado...welcome to More Than Creative, The Podcast! I am excited to bring you along my journey of building a brand, helping other busine...