More Perfect Marketing

On this episode of More Perfect Marketing, we explore how to build trust through marketing and develop long-term client relationships. We also learn about the importance of overcoming preconceptions, building trust through consistency, and identifying client benefits to establish credibility. At the core of our discussion is the well known concept of "know, like, and trust," plus insights on how t...

Tyler Horsely is an expert in the field of digital marketing and works for Nuclear Networking, a company that specializes in driving traffic to businesses through paid ads, SEO, and other marketing strategies. Tyler has learned the hard way that focusing only on traffic can put businesses at a disadvantage compared to competitors who are considering the whole marketing ecosystem. He believes that...

On this episode of More Perfect Marketing, host David Baer is joined by branding and positioning expert Orly Zeewy to discuss the importance of understanding your target audience's needs and desires in order to create effective messaging. Orly Zeewy is an author, speaker, and your facilitator of lightbulb moments. Her superpower? She makes fuzzy clear. She turns generic messaging into clear market...

On this episode of More Perfect Marketing, David Baer talks to Emily Lenning, the founder of Blossom Marketing, a full-stack digital agency that serves various small businesses, including ecommerce clients, home service companies, architects, interior designers, and more. The discussion starts with Emily's background and the challenges small business owners face with marketing. Emily stresses the...

On this episode of More Perfect Marketing, we dive into the world of Facebook advertising and how it can help small and medium-sized businesses acquire leads and customers. Our guest, Hernan Vasquez, shares his expertise in the field after working with big players like Grant Cardone and Tony Robbins. We discuss the complexity of the Facebook ads platform and the key considerations needed to approa...

When it comes to marketing a business, "reverse engineering" can be an effective way to figure out the best approach. By understanding who your target audience is, where they are located, and what your business does, you can create a strategy that will help you reach them in the most effective way. Reverse engineering allows you to analyze the data and create a plan that is tailored specifically f...

Podcasts are becoming increasingly popular as a way to reach potential customers and build relationships with them. Hosting or guesting on a podcast can be a great way to grow your business, but it's not always about selling to the listener. That’s because often your ideal audience is the person your are interviewing or being interviewed by. In this episode we go behind the scenes to understand ho...

As the saying goes, 'facts tell, stories sell." Stories and storytelling are powerful tools to engage customers and build relationships. They can be used to evoke emotion, create an emotional connection with the audience, and help businesses stand out from their competition. Storytelling has been used for centuries to capture attention and build trust. In today's digital world, it is even more imp...

Many businesses today make the mistake of focusing on customer acquisition, when in reality it is too costly and unsustainable in the long run. This has led to a shift from simply acquiring customers to lifecycle marketing, which is highly effective and often more affordable. Lifecycle marketing focuses on understanding why your customers buy and then using that knowledge to inform your marketing...

LinkedIn has become the go-to business platform for professionals across industries and it seems to be growing more and more with each passing day. However, too many people are relying on LinkedIn as a tool of cold outreach instead of a platform to showcase their skills and knowledge. This is an extremely damaging approach, particularly in terms of cultivating professional relationships that may d...

Brian Kurtz has enjoyed a varied professional life. On this episode, he shares a handful of the thousands of lessons he's learned along the way. Brian's been a serial direct marketer for almost 40 years and never met a medium he didn't like . . . and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids were on...

Relationships are central to the way many businesses grow. And one of the best ways to develop relationships with other professionals is through podcasting. With podcasting, you can have conversations with potential customers, partners, industry influencers, and even investors. It's an effective way to show your expertise in a particular topic or share your brand story. Of course, podcasting isn't...

In today's digital landscape, public relations is no longer just about getting media coverage in traditional outlets. It’s also about leveraging social media and owned channels to effectively engage with customers and build relationships that last. That means the role of PR has become increasingly important in helping brands create meaningful connections with their target audiences. With the right...

Have you ever visited a business' website and couldn't understand the terminology they were using? This happens in many industries, but it can be particularly challenging when dealing with technology. That's because tech companies often speak in their own language - a language that can be confusing and even intimidating to those who don't understand it. And when you're trying to connect with prosp...

Creating content at scale can be a major challenge. When looking for writers, finding someone with the right skillset and understanding of SEO can be difficult and hiring someone full-time may not always be the best solution. Using a content service or marketplace can have issues with quality or requiring too much direction from the user. AI writing tools are great for speeding up production but s...

Imagine a leadership approach that focuses on working collaboratively with other team members and leading by example. One that emphasizes remaining open to new ideas, asking for feedback, and doing good work. An approach like this could have many powerful benefits, such as increased trust between partners, improved morale and better communication between colleagues. It could also encourage teams t...

Idea generation is essential for business growth. It is a process of developing fresh and innovative ideas that can help companies create new products, services, and campaigns. With the right approach to idea generation, businesses can come up with great solutions to marketing challenges that will help them reach their goals faster and in a more effective way. By leveraging the power of creativity...

Content marketing is an essential tool for businesses of all sizes and in any industry. It is designed to create meaningful relationships between the company, their customers, and potential customers. Unfortunately, content marketing is not a “set it and forget it” task; instead, it must be a consistent effort and regularly evaluated in order to maintain its effectiveness. This kind of evaluation...

Email marketing is a powerful tool for businesses to reach their customers and prospects. It can be used to promote special offers, new product releases, gated content like ebooks and webinars, and your brand. With email marketing, you've got lots of choices about how to structure your content and campaigns. Some marketers like to be clever. Others like to be gimmicky. But in today's episode, we'r...

There are a lot of outstanding marketing agencies in the world. But there's also plenty of agencies doing a less than stellar job for their clients. For businesses wanting to avoid getting taken advantage of, there are certain signs to look out for. Some of these include a lack of transparency about their processes and having an unusually low price for their services. In this episode, we chat with...

Content creation is a central part of how we market our businesses these days. But not all content is created equal, and it's important to know what makes for effective content that drives people to take action. Because if people are doing something after consuming your content... what's the purpose of it in the first place. To help us unpack this topic, is Tyler Basu, a Content Creator and Strate...

Twitter is an important tool for building relationships, engaging with others, and even selling products and services. However, many people find it difficult to use the platform effectively for their own business growth. They often don't understand how to create content that resonates and convert followers into customers. Or worse, they think they need to have a huge following for Twitter to pay o...

To build a thriving business, it’s not enough to be great at what you do. You need clients. And client come as the result of a well-planned marketing strategy, dialed-in messaging that meaningfully speaks to your ideal client, and a traffic plan that's built around key metrics and is continuously monitored and managed to improve your ROI. Over the past 15 years, Ami Sanyal has helped over 430 bran...

How do you put your paddleboard shop on the map and build an enthusiastic community around it? The answer starts with local SEO. And it's where our story starts in this episode of More Perfect Marketing. From crushing door-to-door sales and building companies that break track records for lead generation to owning and operating multiple paddleboard shops and publishing his own magazine, LMH Agency...

When you are shopping around for a marketing agency, there are several different ways to decide which agency to go with. You could shop based on pricing (often the worst way to decide). Or perhaps you could consider capabilities and services offered by the agency. But have you ever considered hiring an agency based on the background of the people who work there... and their unique understanding of...