More Perfect Marketing

In this episode, we're joined by the accomplished Tyler Hoff, a marketing expert specializing in the hemp industry. Tyler shares his expertise on using press releases and media outreach to build authority, especially within the unique challenges of marketing hemp and CBD products. He delves into tailored marketing approaches and the importance of social proof and engaging social media content crea...

In this episode, we speak with Chase Neely, the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded. He started his...

In this episode, David Baer is joined by the insightful and experienced Dave Schneider, founder of Shortlist. Get ready to dive into the world of SEO and marketing as they discuss the ins and outs of building successful businesses through effective marketing strategies. From SEO goals and website performance to the future of SEO and the importance of measuring success, this episode is jam-packed w...

Audrey Donaldson is the Founder & CEO of The Doyen Agency, an Influencer Marketing & UGC Agency connecting Influencers & UGC Creators to Brands. In this episode, Audrey explores the collaboration between brands with influencers and user-generated content creators. Episode Breakdown 00:01 - Influencer Marketing Unveiled: Unlock the Power of User-Generated Content Dive into the captivati...

Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. A First-Time Offer is like a coffee date that accelerates high-ticket sales. Episode Breakdown 00:00 - Unlocking Marketing Magic : Join us as we explore the power of relationsh...

Tobi Chapman started his career in email copywriting, recognizing its importance in various aspects of business. After working in this field for a year, he decided to delve deeper into ecommerce and email marketing. Tobi specialized in retention marketing for direct-to-consumer health and wellness brands. His main goal was to help these brands improve their profits and retention rates at the botto...

Zachary J. Radford is the founder of Direct Response Secrets, He helps self funded entrepreneurs get to 7 figures without wasting money on ineffective ads or relying solely on their current skills by leveraging direct response to make running a business simple, predictable, and fun! With two decades of experience in the trenches, he has personally seen behind over $100 million in ads. When he not...

Lindy Nowak spent over a decade as a creative director in New York City across multiple industries and brands including L’Oréal, Carol’s Daughter, Entertainment Weekly Magazine, and Women’s Health Magazine. Today she is the founder of Up in a Day™: a new-to-market website service that specifically focuses on helping small business owners, entrepreneurs, and independent operators get their website...

Lorraine Duncan has over 30 years in business marketing and consulting experience. She runs her own digital marketing agency, Biz Gone Social, where she advises small businesses how to utilize social media in their marketing and guides them to online marketing solutions. As well as she does the social media management for them. Lorraine is an author of the book "Shout It Out”, a social media marke...

Jessica Aries is a lawyer turned digital marketer who helps law firms and professional services firms perfect their digital brands online. In this episode, Jessica helps us take a dive deep into the world of legal marketing and explore the strategies and techniques that help attorneys build their brands, attract clients, and stand out in a competitive industry. We'll be discussing the power of bui...

Michelle Kop is a marketing consultant and award-winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation micro-...

Today, we dive deeper into the concept of crafting a unique personality brand that captures attention and makes you stand out in your industry. Together with my guest, Danielle Hughes, we explore the power of storytelling and humanizing a company to build a genuine connection with your audience. Danielle Hughes is the creator of the Personality Brand. She teaches clients how to bring more of thems...

Samantha Bedford is an award-winning digital expert with over 25 years of experience in media planning, search engine marketing, and social media. She is the founder of Pico Digital Marketing, an acclaimed agency known for its innovative strategies. Samantha has held senior roles across the US, South Africa, and the United Kingdom, and has received numerous accolades for her contributions to the f...

Paul Gowder is the owner and founder of PowWows.com which has been the leading online community celebrating Native American arts and culture for the past 25 years, which is one of the largest and most engaged online communities in the World. As a leader in the online space Paul has become a leading expert in website development, content creation, social media and email marketing. He has also forge...

00:00:00 - Embrace a Refreshing Approach : Join David as he welcomes his friend Ely Delaney to delve into the art of treating clients like cherished companions in the realm of email marketing. Discover how to break free from the monotonous "ATM mentality" and foster genuine human connections that can transform your business. 00:03:21 - Unlock the Power of Personal Connections : Effective email mar...

[00:00:16] Unleashing the Power of Storytelling: Join guest Douglass Hatcher from Scarsdale, NY, the same town where our host David Baer grew up. David captivates you with a personal tale of triumph through unconventional means. [00:06:00] The Art of Connection: Dive into a captivating conversation about the power of connections, set against the backdrop of Washington DC. Discover the profound inf...

[00:00:16] Step into the world of captivating marketing as Podcaster David Bear shares an extraordinary email he received. Discover how a business effortlessly promotes a TV show without any over-selling. Join guest Tom Ruwitch as he weaves a tale that will keep you hooked from start to finish. [00:04:00] Unveil the secret to crafting an irresistible intro commercial that grabs your clients' atten...

On this episode of More Perfect Marketing, we explore the use of Pinterest as an evergreen content strategy. Our guest, Stephanie Riel, a brand strategist, shares insights into marketing tips for using Pinterest to promote small businesses. She emphasizes the importance of having a data-driven approach and consistency in marketing efforts. Through her Pin Better Method, Stephanie explains how serv...

On this episode of More Perfect Marketing, we dive into the world of LinkedIn and SaaS. Host David Baer and guest Dimitri Vogel discuss the keys to success in both of these areas. They explore how to get a SaaS business started and the best tips and tricks for using LinkedIn for marketing. Dimitri shares how he founded Leadster Solutions, a lead generation agency that focuses on LinkedIn outreach,...

Documenting the marketing process is crucial for businesses to optimize their strategies and achieve their goals efficiently. By documenting each step and tactic, businesses can identify what's working and what's not, measure their progress, and make adjustments accordingly. Many businesses, however, overlook the importance of documentation and fail to keep track of their marketing processes and p...

Marketing is an essential aspect of any business, but in today's rapidly changing landscape, it can be challenging to keep up. With new technologies emerging and consumer expectations evolving, it's crucial for businesses to adapt and meet their customers' needs. In this episode, we explore the challenges businesses face in adapting to technology and discuss strategies for effective marketing that...

In our fast-paced, hyper-connected world, businesses need a strong and clear presence online to stay ahead of the competition. But achieving this can require an effective marketing and content creation strategy that connects with current and prospective clients while showcasing the best features of your brand. The right content can make all the difference in attracting attention, building trust, a...

On this episode of More Perfect Marketing, we discuss the importance of customer service and social media marketing, and how they contribute to a brand's success. We dive into the roots and values of Oklahoma's agencies, the dominance of Wendy's on Twitter, and Sonic Drive In's hiring practices. Our guest, Mike Koehler, gives his expert perspective on the current state of technology and what to ex...

On this episode of More Perfect Marketing, we delve into the importance of audience research and understanding the specific needs of your target market. Guest Alison Knott shares valuable tips on how to create content that resonates with your ideal audience and how to conduct market research effectively. We also explore tools for discovering niche subreddits and influencers followed by your target...

On this episode of More Perfect Marketing, we dive into the world of voiceover work and the importance of building connections with customers. Our guest, David Gilbert, shares his journey from losing his job to pursuing his passion for voiceover work. He shares the importance of investing in training and coaching and developing marketing skills to stand out in the industry. We discuss the power of...