More Cheese Less Whiskers

Welcome to another episode of the More Cheese Less Whiskers podcast where today we're talking with Ken Ingram. I just spent three days with Ken in Orlando at the Breakthrough Blueprint event in Celebration where we talked about his Spanish immersion program that works for, well, all kinds of different people. You're going to hear as we talk, how we narrowed down to a specific target audience and t...

Today, we're talking with Yassin Shaar. Yassin is a real estate mogul. A real estate impresario who's taking over the rent-to-own world with a very focused market and we spent a lot of our time talking about how to position Yassin as a market maker. We talked about a concept where the mechanics are that we're looking at being a market maker and the specifics are that he's looking for people who ha...

Hello, and welcome to the MoreCheeseLessWhiskers podcast. Today, we have a special treat. We have my good friend, Steve Sims. Steve, you may know, is the head of the Bluefish organization, a high end concierge service that can help you do anything you can imagine like getting people married at the Vatican or having dinner at the feet of David with Andrea Bocelli entertaining. Anything you can imag...

Welcome to the MoreCheeseLessWhiskers.com podcast. Today we're talking with Jamie Larson from Burnaby, British Columbia. Jamie's an audiologist and he works with people who need hearing aids and helps them get the right information to make the right choice. He's written a book and we talked about how he uses that book as a lead generator. It's been working great and we brainstormed some ways to ma...

Today, we're talking with Burke Jones. Burke has a brand new company helping people have greener lawns and get rid of all their weeds in some of the nice neighborhoods of Kansas. He started with some door hangers that offered a discounted price and he's had some success already, starting to build a base of customers. We spent this whole conversation talking about taking advantage of the structure...

Welcome to this week's episode of the MoreCheeseLessWhiskers.com podcast. A couple of weeks ago I was in Toronto and attended an amazing event called the Archangels Summit. The gentlemen that puts it on every year is Giovanni Marsico. I've been able to spend a little time with Giovanni and gotten to know him, and the mission they have for the event. It was held in the Sony Center in Toronto, which...

Welcome to the MoreCheeseLessWhiskers.com podcast. My name's Dean Jackson. Today, we're talking with Hal Cranmer from Phoenix, Arizona. Hal owns five boutique assisted living homes with just 10 rooms in each. We started out the conversation getting a sense of how that business works, how he finds people, and then talk about how we can differentiate what he has to identify people who are looking fo...

Today, we're talking with Victor Pacini. I've known Victor for several years and we've been working together on his program that helps schools fulfill the Erin's Law mandate. A law that mandates schools educate their students about sexual abuse. Victor has an amazing story, and an amazing program that provides a solution for schools fulfilling that requirement. Over the years he's perfected the wa...

Today we have Janice Berthold with us, an insurance specialist in California, where she works with large companies, companies with 200 plus employees, who have large workers' comp insurance premiums. She helps them not only lower the cost of their premiums, but to change the way they approach worker's comp, from safety and risk assessment, through to creating a great environment. She's had great s...

Welcome to this week's episode of the MoreCheeseLessWhiskers.com podcast. Today we are talking with Scott Tonges from Pagosa Springs, Colorado, close to Durango, where my good buddy, Jeff Walker, lives. Scott is in a situation that a lot of people find themselves in. He has lot of specialized knowledge over a lifetime of helping people in real estate as an investor and as a broker with commercial...

Today we're talking with Ben Frank from the hockey hotbed of Orange County, California! You don't really think about Orange County, California as a hockey hotbed, but he's a fellow Canadian and is very involved in junior hockey development in California, where they have a really great program. We talked a little bit about where the kids who join the programs come from and how, if they start early,...

Today we're talking with John Blake all the way from Perth, Australia. The city that has the lucky distinction of being the most populated, isolated, city in the world. The good news is, that hasn't stopped Blake from building a really nice business helping other businesses crack their marketing codes. We had a great conversation about the opportunity he now has to, instead of doing original work...

Welcome to the MoreCheeseLessWhiskers.com podcast. Today I'm talking with Wendy Gardner, a skincare specialist in the UK. She has a line of skincare products that she lovingly creates by hand, with all the finest natural ingredients. She offers a really individualized approach to skincare. We had a conversation talking about how to differentiate the skincare line itself, but in the second half of...

Today we are talking with Shawn Yergler. Based in Indiana, Shawn does something that helps home owners who have concrete driveways, pathways, walkways, decks, extend the life of their concrete make it look better and protect it from the elements. Essentially, a cleaning and sealing situation with the concrete. Shawn's had some success with every door direct mail - EDDM, (you can see a copy of the...

Today our guest is David Igono. Now, I don't know if you've noticed, but there are a lot of podcasts in the world right now! It seems like podcasts are becoming the hip, cool thing and David has a great concept for a podcast specializing in college golf.  Just like anything you create, you have to have an understanding of why your podcast exists. What is its purpose? For me, I've always found a po...

Every once in awhile I get to talk about one of my favorite things. I have two big loves in the world. It's marketing, of course, and it's applying that marketing to real estate, because that's how I started out my business. That's how I learned a lot of the marketing things that we talk about today and where I developed a lot of the principles that became the 8-Profit Activator. Today we're talki...

Welcome to the 52nd episode of the morecheeselesswhiskers.com podcast. One year ago today we launched the More Cheese, Less Whiskers podcast. Can you believe it's been a year already? Today I've got a real treat for you. As it's our birthday episode, I wanted to do something special and I have just the thing. A few months ago, I was driving home from St. Petersburg to Orlando and I got a text from...

Welcome to the MoreCheeseLessWhiskers.com podcast. Today we have a great conversation with Amar Ghose. Amar and some of his partners run software as a service for maid companies called ZenMaid.com. We talked about a lot in this episode. It's very fractal in that we jump around talking about each of the Profit Activators and how there are specific things to focus on in the During Unit including how...

Welcome to the More Cheese Less Whiskers Podcast Today we are talking with Ashe Higgs from Tempe, Arizona. Ashe runs a martial arts program called I Liq Chuan and as you listen to this episode, you'll see the underlying structure, the puzzle that we're trying to solve is essentially, he has a location where he serves members through classes and private lessons, so how can we best fill that capacit...

Welcome to the MoreCheeseLessWhiskers.com podcast. Today we have an international caller from Switzerland, Roman Bourquin, and we're going to really focus our time getting deep into Profit Activator number one. This is the most important Profit Activator. Really selecting who your target audience is, really getting to understand what it is that they're going through, what it is that they need and...

Today we have a treat. We're talking with Taki Moore. For those of you who don't know him yet, Taki is a coach who coaches, coaches, helping them build million dollar coaching practices. He's one of my favorite people to brainstorm with because Taki like me is a 10 quick start on the Kolbe measure, and he implements like crazy. We'll hatch an evil scheme, he'll implement it immediately and come ba...

Today I'm talking with Todd Herman. Todd is the creator of the 90-Day Year and, if you've been paying attention over the last couple of years you'll have seen this idea getting a lot of traction. He has a very mature business and a great launch-based model. We talk about how to really capitalize on the biggest asset he has, which turns out to be his list of all the people who, in Profit Activator...

In today's call I'm talking to Eoin Everard, a physiotherapist from Kilkenny, Ireland. He's such an enthusiastic lover marketing. He's been following the I Love Marketing podcast since 2012 and is really doing some great things in marketing his physiotherapy practice. And we had a great discussion about all of the elements of his before, during and after units and one of the really interesting the...

Today we have a really great conversation with Derrik Hubbard, a financial advisor in California. He has a really successful system he's been using to mail an invitation to the ' right people ', a specific group of people in the area around the location where he runs a Social Security workshop. It's a great example of the vending machine I've described in the last few shows. He has people to come...

Welcome to the More Cheese Less Whiskers podcast. Today, we have a great conversation with Jeffrey Higgins, a real estate agent from outside of Detroit, about the future of real estate. Jeffrey is someone who's been in the real estate business for 25 years, mainly in a commercial capacity working with retail shopping malls, and I don't know if you've noticed, but the prospects for the shopping mal...