More Cheese Less Whiskers

I have a really interesting conversation lined up for you today. Alex Epstein is one of my favorite people to have conversations with. This guy is super, super bright, he's a philosopher, which I love about him, and he's the author of one of the books that I think may be the very best book title ever, The Moral Case for Fossil Fuels. It's a reflection of the really interesting approach he takes lo...

Welcome back to the More Cheese Less Whiskers Podcast. My name is Dean Jackson and today we have a More Cheese Less Whiskers first as we welcome back Jamie Smart. This is the first time we've had an update episode. If you remember Jamie is the author of two books, Clarity and Results. I've enjoyed both of them and this episode is a follow up to episode 009 where we dived in the details and planned...

Today, I'm talking with Jim Hart. Jim is in Arizona and has had quite a career in both the newspaper business and direct response marketing, as a consultant and now working with small and medium businesses to help counsel them on their marketing. We had a great conversation about the future of the newspaper business. We talked about how, despite the common narrative, there's still a lot of juice l...

Today, we have a really great conversation with Kyle LeMarie. Kyle is here in Orlando, not too far from me, and he's making some wild innovations in the independent musician space. He's really cracking the code, helping independent artists taking matters into their own hands, taking it back some of the power that big corporations have had in control of the music industry and making it easy and kin...

Selecting a single target market is a key principal to the 8-Profit Activators as fear of missing out makes most people try to target as many people as possible. Selecting the right group can make all the difference as your message resonates with those people. It gives you someone to focus on as you create points of engagement. It is both an art and science though, and it's good to remember that b...

Welcome back to the More Cheese Less Whiskers podcast. Today we have a great episode as I talk with Bill Bloom.  Bill is a financial advisor who also happens to be a yachter. He's written a book called The Yachter's Guide to Early Retirement. It's very exciting because he's figured out now a way to get people to raise their hand. He has the perfect Profit Activator 2 asset to make invisible prospe...

Welcome to the morecheeselesswhiskers.com podcast. My name is Dean Jackson and today we're talking with Kurt Nielsen, a Mortgage Broker in Clackamas, Oregon, near Portland. Kurt's been in business for several years. He works with his wife who's a real estate agent, and we've been working together for many years. Real Estate is one of my favorite things to talk about. I have so much experience in t...

You are in for a treat as I'm talking to one of my favorite people in the world. I've been having this specific conversation with Robin Estevez for a number of years because I'm fascinated by the opportunities in the grocery business and today you get to listen in. Robin and his family own a chain of 10 grocery stores in the New York, New Jersey area and he's grown up in the grocery business his e...

Welcome to the More Cheese, Less Whiskers podcast. Today we have another great show as I talk with Paul Kang from all the way around the globe in Korea where he's in charge of marketing and helping to grow the international school in Busan. What's really interesting in this episode, is going through the process of identifying where the opportunity is. What will 'make the boat go faster'. Paul's sc...

Hello and welcome to the More Cheese, Less Whiskers podcast. My name is Dean Jackson, and today we revisit an old friend from our BreakthroughDNA program, Tom Halliburton. Tom's in Edinburgh, Scotland, and he works with restaurant owners to help them increase their business. We had a great discussion about birthday programs and the psychology you have to get restaurant owners to buy into as you mo...

Welcome to the MoreCheeseLessWhiskers podcast. My name is Dean Jackson. Today we have a very interesting episode. It's the first time we've had two guests on the show. Andres Aras and Ronin Wu are two married guys who help 'nice guys' meet, date and potentially marry by developing quality relationships. They take a slightly different approach and help the guys develop skills, becoming the kind of...

Welcome to the More Cheese, Less Whiskers podcast. My name is Dean Jackson, and oh boy, are you in for a treat today because I'm talking to my friend, Jimmy Harding, the Ragin' Cajun. I've known Jimmy for several years now. He came to the first I Love Marketing conference, then to a Breakthrough Blueprint event and he really took to this idea of results in advance. He took the question, "What woul...

Welcome to the More Cheese Less Whiskers podcast. Today, we have a really great episode for you. I talked with Michelle Ciavola who has, what for a lot of people might be a dream job. She is the Marketing Director for a thriving and growing dental practice just outside of Atlanta. She has some great things going on and we talked about a broad range of 'evil schemes' on this episode. We got to look...

Hello and welcome to the More Cheese Less Whiskers podcast. Today I'm talking to Aaron Hinde. He has built a pretty amazing company. I often talk about the idea of profit activator one, selecting a single target market, and one of the examples I talk about in the BreakthroughDNA book is a company that does bottle photography at a website called weshootbottles.com. They also have a sister website w...

Welcome to another episode of the More Cheese Less Whiskers Podcast. My name's Dean Jackson and this is a very exciting episode. I think you're in for a treat as you listen in as I talk with Brian Mertins. Brian has a very unique set of skills that I had never heard of before. He has several products in the nature market including  How to Read the Secrets of a Forest and Awaken Your Naturalist Int...

Welcome back to the More Cheese, Less Whiskers podcast. My name is Dean Jackson and today we're going to be talking with Mark Gray. Mark is one of the Double Vision Fitness twins who own five personal training gyms outside of London in the UK. They have impressed me over the four years I've known them by being disciplined executors. They have conscientiously applied the Breakthrough Blueprint prin...

Welcome to the More Cheese Less Whiskers podcast. My name is Dean Jackson and today I'm talking with Dave DePula. We first met over 20 years ago now in Boston, at a 'main event', a real estate conference I did for many, many years. He now has a new golf product that makes it easy for people who are frustrated with their golf swing to really let go of all of the mechanics and the drudgery in learni...

Today, we're going to be talking with Idan Waller the top direct response copywriter in Israel. We had a great conversation. There is quite a budding community of internet marketers coming out of Israel right now and Idan's goal is to be the number one provider of online training for people who want to get into internet marketing and online businesses. He's made a great strides towards that. He ha...

Welcome to the More Cheese Less Whiskers Podcast. Today, we're going to be speaking with Andrew Hazelton from Demand. Film. This is a fascinating conversation because Andrew has spent a lot of time building a method and a way of distributing films for independent filmmakers through hosting, finding people to host screenings and making it zero risk for a filmmaker to get their film out. We spent a...

Welcome to the More Cheese Less Whiskers podcast, my name is Dean Jackson, and today I have a guest, Malton Schexneider. Malton is in Louisville, Kentucky, and he and a Doctor there have been having tremendous success helping people with chronic back and knee pain and he has some great, great opportunities in his business. We spent the entire hour talking and we touched on every single profit acti...

Today we're talking with Chad Lowe. Chad is a tax specialist helping companies that do R&D get tax credits from the federal government. This money that's available to them, but in most cases, they probably don't even know about it. Listen in as we discuss how to bridge the gap from someone being entitled to something they don't know exists, how to get them to raise their hand so they are engaged i...

This week I have my good friend Lane Bowers, who lives here in Winter Haven, Florida. We always have the greatest fun. He's got a super business. He's one of the top barefoot water ski instructors in the world, and he has a ski school here in Winter Haven. He also has all kinds of boating and barefooting equipment for his site, TheFootersEdge.com. We've had so much fun over the years and if you re...

Welcome to More Cheese Less Whiskers Podcast. My name is Dean Jackson and this week I'm very excited. I just had an amazing conversation with my friend Nicholas Kusmich.  Now Nicholas is a bonafide Facebook expert. I mean he's at the top of the game. We spent a very long time on the phone. Normally, when we do a More Cheese Less Whiskers episode, it's with the intention of hatching evil schemes fo...

Hello and welcome to the More Cheese Less Whiskers podcast. My name is Dean Jackson and today we have a great episode with Peter Van Stratton.  Peter is a exterior cleaner in Vancouver, Canada. He has a really cool opportunity in that he's been using a lot of the marketing ideas we talk about, a lot of the ideas using direct response and thinking about a before unit to generate new business. He's...

Welcome to the More Cheese Less Whiskers podcast and today I'm talking with Steve Cunningham from  ReadItFor. Me . Steve & I met about 5 years ago when  ReadItFor. Me  did a beautiful video summary of the breakthrough DNA book, and they have a pretty cool concept. They take the world leading business, marketing & leadership books and summarize them into a short, easy to consume video and text. I r...