More Cheese Less Whiskers

Dialing in your target market is one of the first things we talk about, but having done that, there is further opportunity to be found in thinking about your customers experience, and creating custom solutions for those groups. Today on the MoreCheeseLessWhiskers.com podcast we're talking with Ben Dykstra from Seattle, and would you believe it, he is a woodworker. I mean what are the odds that las...

Today on the MoreCheeseLessWhisker.com podcast we're talking with Thomas Arrigo and Thomas has one of the best book titles for a lead generator, The Six Figure Woodworker. It was the title we came up with together on a book title brainstorming call we did for our 90-Minute Books service, and today we talked about the whole process of using a book like that as the beginning of a relationship. We sp...

Today on the More Cheese, Less Whiskers podcast, we're talking with Paul Bowman, who lives not far from me, right here in Winter Haven. We actually kind of serendipitously met at our local Starbucks and struck up a conversation. He runs some fitness boot camp's here in Winter Haven. We talked about what he was doing to fill his boot camps and he laughed when I asked if he was on the 'transformatio...

Today on the More Cheese Less Whiskers podcast we're talking with Jill Harrington from just outside of Williamsburg, Virginia. Several years ago, she wrote a book called The Lupus Recovery Diet. It was very successful, and she's helped lots of people. Her passion is really spreading the word and helping people adopt a whole food, plant-based diet nutrition program. We had a really great conversati...

Joining the conversation your customers are having, before they start having it with all your competitors, is a great way to 'be there for them', before they even know they need you… Today on the More Cheese Less Whiskers Podcast we're talking with Kirby Virden who owns a sign company that helps businesses with their outdoor signage. We had a really great conversation, talking about the mistakes p...

If you're already successfully converting leads, then the very best thing you can do is find a way to introduce more people to that process, and separate the identifying from the converting. Today on the More Cheese, Less Whiskers Podcast we're talking with Geoff Edie from Toronto. Geoff's company is involved in many different ways of helping Canadian's maximize their wealth. Tax savings, investme...

Today on the More Cheese Less Whiskers podcast we had a great conversation with Dr. Phillip Yoo. Phil is in California and he helps people with knee pain, shoulder pain, back pain, spine stenosis, a whole list of conditions they're able to relieve with stem cell therapy. It reminded me of the episode we did with Malton Schexneider, back in Ep023 … Both had the same model of using ads to invite peo...

Today on the More Cheese, Less Whiskers Podcast we're talking with Tom Casey. Tom owns a home services organization, three separate companies in Connecticut, South Carolina, and Florida, all revolving around home services, HVAC, and all the things that go into making a home comfortable. One of the things this conversation really took on was how do you get into a relationship with people, to be 'th...

Today on the More Cheese Less Whiskers podcast we're talking with Ben Byrne from Halifax, Nova Scotia. A fellow Canadian. He's got some really great ideas. He's an enthusiastic copywriter who's looking to break into the market of helping financial advisors with their marketing. We talked a lot about ' scale-ready algorithms ', syndication, and the baby-steps in the process of helping and finding t...

Today on the show we're talking with Dave DePula. Dave is a second-time guest on More Cheese, Less Whiskers. You may remember we spoke back on episode 26 about the golf training method he had developed. On that show, and in our Email Mastery program, we figured out a really great way to get people to come to his website and leave their name and email address by asking for his 21 Days to Golfing Fr...

Today, we're talking with Monsieur Henri Cousineau, from Montreal. Henri's a real estate broker focused on leasing office space in the Montreal market. He's been a realtor for a very long time and online since 2000! We talked about some of the evolution during that time, and focused in on the chain from getting eyeballs to his website, then people leaving their name and email address, then bonding...

On today's show, we're talking with Jesse Ibanez. I've known Jesse for, probably 20 years now. He owns a real estate and mortgage company in San Diego called the Greenhouse Group, and they really get behind this whole idea of the green lifestyle, and sustainability, and you know, they're in the right area for that. A lot of people, especially in Southern California, and around the country, resonat...

Welcome to the More Cheese, Less Whiskers podcast. Today we're talking with Kirsten Fox from the Culinary Wine Institute in Utah. The wine capital of America! I've known Kirsten for a while now. She's been part of our Email Mastery program, so we've had chance to work with her on some email case studies she's been creating. She has a really great business that trains the staff of resorts and hotel...

Welcome to the More Cheese Less Whiskers Podcast. Today I'm excited because we're talking to my good friend, James Schramko. We talked about many things including the book he's just written called Work Less, Make More. It's a title I love. It does what it says on the tin and you know exactly what it's going to be about. I go to Australia for a Breakthrough Blueprint event every year, so we get to...

Welcome to the MoreCheeseLessWhiskers.com podcast. My name is Dean Jackson and today we're talking with Joey Atlas. Joey's name has the perfect sound for what Joey does. He's a wonderful fitness professional who's figured out a really great way to get people results in a way that is fun and proprietary. He's developed a machine that he calls the Sculptabod system and it's really pretty fascinating...

Oh boy. This is Dean Jackson, reporting live after a very special call with Ari Meisel. We recorded a More Cheese, Less Whiskers episode that's going to blow your doors off. We hatched a real wonderful scheme for our year. You may know Ari Meisel as the author of The Art of Less Doing. He's been a good friend and I completely resonate with everything he talks about. We had a great chance to have a...

Welcome to the MoreCheeseLessWhiskers.com podcast. My name's Dean Jackson and if you've ever thought you'd like to take the lessons and experience you've learned in growing your successful business and helping other people grow theirs, then you're going to enjoy this podcast. We're talking today with Randy Redinger from South Dakota, and Randy has a desire to help plumbing contractors build a succ...

Welcome to the MoreCheeseLessWhiskers.com podcast. My name is Dean Jackson, and today we're talking with Kelly Krueger. Kelly has a really cool new website she's created called IngeniousBaby.com where she has a really great idea of helping parents of newborn to three year olds really maximize the development of their child in that critical period. We talked a lot about the outcomes that someone wo...

Welcome to the More Cheese Less Whiskers Podcast. My name is Dean Jackson and today, we've got a great episode I'm excited to share with you. Today I'm talking with Dino Dondiego, from New Jersey. Dino has created, invented a process that can help millions of people with thinning hair. It's a unique, nonsurgical process and the most effective way to get thicker hair that's completely natural. It's...

Welcome to the More Cheese, Less Whiskers podcast. My name is Dean Jackson and today we're speaking with Henry Reith who's with Simply Headsets in Australia. They're the number one headset provider in Australia and have a great business. They've been in business for almost 12 years and as we started talking about it, we uncovered all the things they're doing really well. They've got a great e-comm...

Welcome to the More Cheese, Less Whiskers podcast. Today we have a great conversation with Greg Harrington. Greg is an app developer who has unlimited opportunities and wonderful capabilities. We started the conversation by talking about where his business developing custom apps for people that maybe take three or four months to complete, has come from, and the capacity he has for that type of pro...

Welcome to the More Cheese, Less Whiskers podcast and today we're talking with Victor Thomas. Victor owns a web development firm in San Francisco. They have lots of great capabilities and have built a nice business helping other businesses with their online presence. If you're providing a service that's project based, where you're doing work one time and getting paid one time, there's always the o...

Welcome to the More Cheese, Less Whiskers podcast. Today we're talking with Shane Melanson, a commercial real estate agent from Calgary, Albert, Canada. Shane and I went through a little process here today to hone in on his specific target audience and outlined a whole plan to position him as the 'mayor' of that category in Calgary. You're really going to enjoy this episode. I always love to talk...

Welcome to the More Cheese, Less Whiskers Podcast and boy, have we got a podcast for you today! I'm talking with Noah Rosenfarb and Aaron Lee who run a company that helps franchisors and franchisees with their local digital marketing. These guys are phenomenal. I love the approach they have in putting so much thought into the things they're doing, and of course, my favorite things too, hatching ev...

Welcome to the More Cheese Less Whiskers podcast. Today we have an exciting episode with Justin Brooke. Justin is a monster in the online media and ad buying world. He has a wonderful training program at AdSkills.com where he trains people in not just Facebook ads, but buying all kinds of media ads. Everything from getting leads, to making initial sales, he's the guy. We had a really great convers...