More Cheese Less Whiskers

Today on the More Cheese Less Whiskers podcast, we're going to continue the Email Mastery journey we started last week. One of my favorite magic tricks to do with a new business is to look at how we can use what we call a 9-word email and simply send an email to your unconverted prospects and saying, ' Are you still looking for a home in Georgetown? ' or ' Are you still planning a trip to Israel?...

Today on the More Cheese Less Whiskers podcast I've got something I'd love for you to hear. Two or three years ago, I was running full-page ads in Success Magazine telling about 'The Amazing Nine-Word Email That Revives Read Leads'. I was experimenting with a new approach to engaging with people who would respond to the ad, and it was really interesting because people who responded would call the...

Today on the More Cheese Less Whiskers podcast we have another special treat. I've been on a whirlwind tour over the last few weeks in Toronto, Chicago, Phoenix and recently, St Petersburg back here in Florida where I was speaking at an event with my good friend James Schramko. You'll remember James from our periodic podcasts. Normally I go to Australia each year in August and we record a special...

Today on the More Cheese Less Whiskers podcast, we're talking with Kevin Kula from San Diego, where he has a great business as the self-described, Runners Repairman. We got to talk about naming and the idea that the 'runners repairman' says all the right things, and describes exactly what you are about, just when you hear the name. Kevin actually has an incredible depth of knowledge and informatio...

Today on the More Cheese Less Whiskers podcast, we're talking with Darren Kirby all the way from the UK. Darren does something pretty neat. He works with dads as his target audience, but dads who want to be fit, energetic, and have the extra energy they want to really enjoy their life, play with their kids and be there for their family. We talked a lot about the idea of gathering that very specifi...

Today on the More Cheese Less Whiskers podcast, we're talking with Gorana Angert from here in Florida. I've known Gorana for a few years now. She's been to a Breakthrough Blueprint event. She's in our Email Mastery program, so I had some context with her, and when she asked to be on the podcast to talk about an exciting new venture she's doing, I was game. I think this is going to be a very import...

Today on the More Cheese Less Whiskers podcast we're talking with Mark Evans from Wisconsin, and Mark has a really great business helping entrepreneurs, with companies around $1-5 billion, build and deploy sales teams to grow their businesses. We had a really great discussion about the impact of what he does, the result, versus the mechanism that he uses to do it. A lot of the time, people who hel...

Today on the More Cheese Less Whiskers podcast we're talking with Jose Camacho, who has a really great business helping people remodel their bathrooms from their 5,000 square foot showroom in Miami. We talked about a lot of the potential he has in the before unit for different target audiences, and it's going to be a good exercise for you to hear how we go through the process of selecting one. The...

Today on the More Cheese Less Whiskers podcast we have a great show for you. It's September, a new school year here in Florida. I always love to think of my time as an academic year, and before I get started, it's great to look back over the summer. This year I again got to go to London, Amsterdam, and Toronto, and while in Amsterdam for our 4th annual Breakthrough Blueprint event with my good fri...

Today on the More Cheese Less Whiskers podcast we're talking with Justiss Boyer from North Carolina She's right in the middle of the research triangle area, an emerging area where she's opened up a new hairstyling salon doing cuts and colors for professional women. This was a really great conversation about understanding who your clients are, what they really want, and knowing that who it is you'r...

Today on the More Cheese Less Whiskers podcast, we have a special treat, one of my oldest friends. Joe Stumpf. I'm sure you've heard me talk about Joe in the past. We spent many years together delivering our Main Event to realtors all over the country, and any time we get to chat great things happen! This call is no different. We cover it all... So, no need to say anymore except, go listen now ;)...

As you know, every week we spend an hour hatching evil schemes with a business owner from somewhere in the world with an interesting business. It's usually someone I don't know, but today on the More Cheese Less Whiskers podcast we're going to spend an hour hatching said evil schemes with someone I know very well! Richard Miller. I've spent a lot of time with Richard. When we first met, he was tak...

Today on the More Cheese Less Whiskers podcast we're talking with Steve Nelson from Foster, Australia. Steve's a building contractor who works with remodels, new construction, and all kinds of building projects, and one of the things we talked about, which turned out to be one of the big opportunities for him, is his After Unit. It turns out that a lot of his business is by referral. He's been in...

Today on the More Cheese Less Whiskers podcast we're going to talk about one of the most important elements of your business… The feeling of abundant time, and we want more than just the feeling of abundant time, we want the actuality of abundant time! The number one way you're going to achieve what you want to achieve is by wrangling your time. People often tell me, the thing that stands in their...

Today on the More Cheese Less Whiskers podcast, we have a real treat. We're going to be talking with Shaqir Hussyin from London, and Shaqir has a really great business helping people build online businesses. I first met him at a Breakthrough Blueprint event I did in London, maybe four years ago now, and we had a really great conversation about who he wants to be a hero to. This is a conversation I...

Today on the More Cheese Less Whiskers podcast, we're talking with Adam Curran, a financial advisor who owns a nice financial advisory firm in Charleston, South Carolina. They have a really unique way of generating business using a radio show. He's syndicated on a lot of different radio stations, and we ran through all of the numbers about how the economics of something like that work. We dissecte...

Today on the More Cheese Less Whiskers podcast, I've just arrived in London, I'm at the Shangri La hotel at The Shard, the view is spectacular by the way, and we're talking with Mark Schreiber. Mark has a company that provides market data about higher education institutions, so people looking for this information, people who are creating things like higher education software and need program and c...

Today on the More Cheese Less Whiskers podcast we're talking with Louis Sauer about his really neat golf practice facility. Now what I want you to notice about this conversation is what I'm always looking for when we're doing episodes... and that's what is the underlying business model? When you look at today's show, what Louis has is a situation similar to a hotel business. If you think about it,...

Today we have a very special simulcast episode of the Listing Agent Lifestyle, and More Cheese Less Whiskers podcasts. Now, if you've been listening for any time, you know my two favorite things in life are marketing and real estate, and I love it when those paths cross. Today is one of those days because we've got a special guest, Michelle Garcia, from Coeur d'Alene, Idaho, and Michelle is a real...

Today on the More Cheese Less Whiskers podcast we're talking with Brian Diaz from Long Island, and Brian is a mortgage broker with a great target audience of working with first-time buyers, who are Spanish speaking, and who live in Long Island or the areas right around there. Brian's building relationships with real estate agents he can collaborate with to help these clients get homes using grant...

Today on the More Cheese Less Whiskers podcast we're talking with Dillon Hill & Clay Stevens from Sacramento, California, and they have a really great story. They started out doing something to support a friend who was diagnosed with cancer. They helped him complete as many 'bucket list' items as they could, they documented their journey, and that really got a lot of traction out in the world. Now...

Today on the More Cheese Less Whiskers podcast we have a bit of a different show. I'm down in South Beach this week, and one of the things I got to do was spend a little time with my friend Frank Kern, and it reminded me of being on his podcast, 'Your Next Million'. We talked about 'the self milking cow'. I shared the idea that the struggle or limitation, holding back a lot of entrepreneurs back i...

Today on the More Cheese, Less Whiskers podcast we're talking with Ricardo Vasquez from Toronto and Ricardo has something pretty neat. He's working on creating a system in a community and a membership program for people who want to pursue mixed martial arts. We had a really great conversation. Ricardo's been a lifetime MMA practitioner. He's been involved in the sport for a very long time and has...

Today on the More Cheese, Less Whiskers podcast we're talking with Matthew Coast, and Matthew has a company, a website with tools, programs and coaching, to help women find the man of their dreams. The one who will love them, treat them like a queen. The one who will think about them above all others. He's really has a dream-come-true scenario for women who want to be in a relationship with 'the o...

Today on the More Cheese, Less Whiskers podcast we're talking with Chris Hill all the way from New Zealand. Now, I first met Chris at a Breakthrough Blueprint event in London. He came to the very first event I did there, and he runs a company called Hands up Holidays. It's a really interesting company because they combine luxury travel with voluntourism. Chris has a really a great backstory to how...