More Cheese Less Whiskers

Today on the More Cheese Less Whiskers podcast, we're talking with Carlos Valdes from Portland Oregon, where he's a therapeutic therapist. We had a great conversation about the results he's able to get with people faced with recovering from an injury or some mobility issue, and they want to get fit and back out into the world. You can tell Carlos is very invested in the process and the outcomes hi...

Today on the More Cheese Less Whiskers podcast, we're talking with Giovanni Marsico, founder of Archangel, and second-time More Cheese Less Whiskers guest! Now, if you're reading this & listening to the episode in the week the show drops, before midnight on Sunday, July 27th, you can go and watch Giovanni's new movie, Dreamer, for free during the premiere week. I want to make sure that, even if yo...

Today on the More Cheese Less Whiskers podcast, we're talking Martin Planken, all the way from The Netherlands. This was a fun podcast. I first met Martin virtually when I was speaking at a conference in Amsterdam via zoom. We had a Q&A session, and Martin was one of the people who got up and asked a question. He has a really neat model where he holds local photo contests in various Dutch cities,...

Today on the More Cheese Less Whiskers podcast, we're talking with Chris Davis, and if you are a copywriter, web designer, any freelance practitioner, I think you're really going to enjoy this episode because it speaks directly to the situation you might find yourself in. If you're a great freelancer, a great copywriter, a great web designer, and you're doing your work with clients, but every time...

Today on the More Cheese Less Whiskers podcast, we're talking with Jeremy Salem from right here in Florida, up in Jacksonville. Jeremy owns an agency that helps business owners with eCommerce and improves both their capabilities and the marketing of their businesses. We had a great conversation about the distinction between the two ways of approaching the business. Between being a service provider...

Today on the More Cheese Less Whiskers podcast, we're going all the way across the pond to talk to Jonathan Slobom, and Jonathan has a unique situation in that he's a marketing consultant, working with what they call a business center in the UK. The set up is similar to what we would call a coworking space or an office where lots of different businesses gathered together, and they provide supporti...

Today on the More Cheese Less Whiskers podcast, we're talking with Michael Barrett from right here in Florida. Michael is in a very interesting position that I think a lot of people find themselves in. He's taken the time to go through many different marketing courses, but he's struggling with that first step common to all of them. Deciding who your customers are. So, we started out with a great c...

Today on the More Cheese Less Whiskers podcast, we're talking with Ryan Johnson from Arizona. One of the things that we often run into is looking for unique vehicles to package up what we do. Ryan is a comedian. He works with other comedians, and one of the neat things we explored here, is the possibility of creating a unique comedy tour in a way that most comedy tours don't exist. Creating a new...

Today on the More Cheese Less Whiskers podcast, we're talking with Doug Spurling from Kennebunkport Maine. Yes, that Kennebunkport, the presidential, notorious compound of the Bush family. It turns out Doug has some pretty great businesses going up there, including a personal training business, he coaches other people who own personal training businesses, and he has a budding hospitality consultin...

Today on the More Cheese Less Whiskers podcast, we're talking with Justin Smith from Orange County, California. I really enjoyed this conversation because so much of what Justin's doing in the industrial real estate market mirrors exactly what we talk about in the residential real estate market. We went through all the ways of creating a 'Before Unit' to attract his ideal clients without making ou...

Today on the More Cheese Less Whiskers podcast, we're talking with Bruce Browning from New York. Bruce is in an interesting position because he can do anything… well, almost anything. The company he works with, the company he's a distributor for, does literally anything you can think of with digital marketing, printing, promotional products, uniforms… you get the idea, all kinds of promotional and...

Today on the More Cheese Less Whiskers podcast, we're talking with Blas Carrasco Phoenix, Arizona, and we had a great conversation because he's in a position that a lot of people find themselves in. Often, people learn how to do something with marketing, you successfully apply it to your own business, you get results, you start sharing the ideas with other people, and you start getting individual...

Today on the More Cheese Less Whiskers podcast, we're talking with Craig Alsup from Ft Worth Texas. Craig has a neat business. He has an office that does a lot of family and marriage counseling, but with the current situation, they're shifting to do a lot of virtual, telephone and zoom type of sessions. We talked a lot about the transition to this model, and I shared a lot of the experiences I had...

Today on the More Cheese Less Whiskers podcast, we're talking with Heather Prestanski from Ontario, Canada, where she runs a great design business. Heather's an interior designer who helps people get the best designs and the best outcomes when they're remodeling their home. It's become a very successful business, and although she's been in the industry for some time, this new business, so we talke...

Today on the More Cheese Less Whiskers podcast, we have a very interesting situation. You may have noticed there's a little bit of a virus going around! Now imagine if your business was 100% dependent on travel and not just any travel. Not business travel or essential travel, but on vacation travel. Expedition trips to be precise, the kind of discretionary lifetime bucket list type of travel. Your...

Today on the More Cheese Less Whiskers podcast, we're talking with Brett Ruffino from Georgia. Now, this is an episode that we just recorded on the spur of the moment to address some of the opportunities that small businesses have to adapt too in the midst of this current shutdown. Everybody is being asked to stay inside. Business locations are forced to close. Many of the businesses most affected...

Today on the More Cheese Less Whiskers podcast, we're talking with Kevin Kennedy from Bergen County in New Jersey, where Kevin and his wife Deirdre have a great fitness studio. Like most studios, they have a certain number of sessions they run each week that they're looking to fill, and we had a great conversation about the model of think about it like a hotel, with available rooms (sessions) that...

Today on the More Cheese Less Whiskers podcast, we're talking with Alyson Caffrey from Nashville, Tennessee, about something that is very, very pivotal to growth in your business. So, you've figured out something that works for your business. You figured out how to do it. You figure out how to get clients, and it starts to grow and get traction. But as an entrepreneur, you start to get busy, too b...

Today on the More Cheese Less Whiskers podcast, we're talking with Lawrence Neal, who's calling in from Ireland, where he helps personal trainers grow their business. He has a nice membership community, and we talked about the difference between growing something organically and growing something with paid advertising. It really comes down to the velocity you can gain from paid traffic and the acc...

Today on the More Cheese Less Whiskers podcast, we're talking with Jeff Jones, and this episode is a really interesting topic because it's something you may have heard me talk about on other podcasts. One of the desires I have, whenever we talk about home services, is I have a desire personally for home management for homeowners. We often think about property management for people who invest in re...

Today on the More Cheese Less Whiskers podcast, we're talking with Paul Baeppler from Cleveland, where he's a private investigator. Have you ever wondered if someone was spying on you, or thought there was a hidden camera watching you, and listening to your conversations? Well, apparently, that's big business, and Paul has a way to help people in that situation. He does it all the time in person,...

Today on the More Cheese Less Whiskers podcast, we're talking with Randy Redinger from South Dakota on his way to Washington. We talked about a very interesting part of the startup phase, trying to figure out the best model for approaching people. He's in a situation where he has a really great opportunity with a unique product making custom closets that people can fully design. They know exactly...

Today on the More Cheese Less Whiskers podcast, we're talking with Sue Richey from Northern Virginia, where she runs a very successful property management company with her husband. This is one of those businesses, that if you're fortunate enough to get it up to scale, you've got the stability of recurring revenue. There's a base of clients who love you and really depend on you and, if nothing's br...

Today on the More Cheese Less Whiskers podcast, we're talking with Hans Comyn from Medellin in Colombia, where for the past 15 years he's been developing his skills in helping men with their confidence in meeting women. We had a great conversation about how to go beyond the idea of just providing information and courses, and expecting people will take it on themselves to get the result, but instea...

Today on the More Cheese Less Whiskers podcast we're talking with Cheryl Pinkard from New York, where she is in a very unique position of being able to deliver a result, a very particular result, for a very particular group of people. Now before you listen to what she does, it's more important to remember that this is exactly the same situation all coaches, consultants, service providers are in ri...